adidas Originals = PHARRELL WILLIAMS Set To Release on 28th November 2014

Hi Huneybees,

Polka dots are never the same again once you've checked out the latest collaboration between cultural leader - Pharrell Williams and adidas, working with two of adidas’ most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneakers.


The final adidas Originals = PHARRELL WILLIAMS is a blast of funfilled colours using the classic polka dot that signifies both energy and joy. The Polka Dot Pack launches across Southeast Asia on November 28th, featuring the Stan Smith shoes in leather and Superstar Track Jacket in satin.

The collection will arrive in a palette of yellow, blue and fresh white with small-scale red dots, aiming to express the most profound joy of all: love. With its youthful, uplifting spirit, offering imagery and styling that are approachable and “real”, the Polka Dot Pack strives to communicate the key tenet of the continued collaboration.

“Equality is love visualized. It is a symbol and action of affection. Equality is everything from a greeting to a declaration of true love. In all its forms – it is acceptance, it is love, it is strength” --- Pharrell Williams

The Polka Dot Pack retails at SGD179 for the Satin Superstar Track Jacket and SGD169 for the
Stan Smith sneakers. The collection will be available at the adidas Originals Stores in Pacific
Plaza, Bugis+, 313 Somerset, JEM as well as Limited Edition at 313 Somerset and Shoppes at Marina Bay Sands.

The Limited Edition at JEM and Queensway will carry the Stan Smith sneakers only. For more information, please visit the adidasSG Facebook page.

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adidas Originals By Mary Katrantzou Collection Out In Singapore Today!

Hi Huneybees,

It's finally here in Singapore! The long awaited adidas Originals by Mary Katrantzou collection will be available for purchase starting today 15th November!

Hailed as the “Queen of Prints” and one of fashion’s most innovative designers, Mary Katrantzou's special collection with adidas Originals by Mary Katrantzou collection sees bold, subversive graphics with architectural shapes. In this special collaboration, Katrantzou draws inspiration from past adidas shoe silhouettes and she has innovatively incorporated product features like outsoles, laces, and pop icons into her own unique collection.

“When adidas first approached me, I took time to think about what I could offer that’s different, what I could say through the collection that they haven’t said before. I grew up, like so many other kids around the world, wearing adidas sneakers, and bringing my vision to such a global brand is a great challenge. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market. I believe that print and color can come together to communicate perfectly to a wider audience.”  --- Mary Katrantzou

adidas Originals by Mary Katrantzou retails for SGD129 for the logo tee to SGD699 for the Decat Dress. The collection is available in stores from 15 November 2014 at the adidas Originals store at Pacific Plaza and online at shop.adidas.com.sg. Footwear from the collection will be available at the Limited Edition store at Marina Bay Sands. Be sure to shop early or you might be disappointed! :)

For further information please visit the adidasSG Facebook page or @adidasOrginals and
@MaryKatrantzou on Twitter. Also share and follow with #adidasOriginals and #MaryKatrantzou.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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Win Yourself A Pair Of adidas ZX Shoes & A Lunch Treat For 2 At Wheeler’s Yard

Hi Huneybees,

adidas is teaming up with four unique start-ups in Singapore to tell their original story. Driven by adidas Originals, this four-part documentary-style video series centres on the companies’ originality as a business, unique roots and trend-setting outlook.

adidas Originals is discovering originality and celebrating businesses that are forward thinking, creative and making a statement in the Singapore landscape, in line with the brand’s value to innovate for the modern day while staying true to its heritage and values. Going beyond a union of brands that share similar values, adidas Originals wants to bring their fans on a journey to meet these businesses.

This collaboration also ties in with the re-launch of the iconic ZX shoes that were created to commemorate the pioneers and technologies that brought the shoe industry to the next level.

The adidas Originals team-ups series kicks off with Tommy Ong, owner of Wheeler’s Yard, a bicycle workshop selling 80s inspired single-gear bicycles, telling us about what inspired his business and how he has kept the venue of his business unchanged and true to its original style.

Post by adidas.

To find out more about the Wheeler’s Yard story and how you can win a pair of ZX shoes and a lunch treat for two at Wheeler’s Yard, please visit the adidasSG Facebook page.

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Reign In The New Year With The adidas Chinese New Year Pack‏

Hi Huneybees,

Heralding in the Chinese New Year with pride, the adidas Chinese New Year (CNY) Pack joins in the celebration with exciting new renditions of the Pro Conference Hi, Tech Super and Superstar 80s shoes. The Pack blends traditional colour schemes with luxurious features to commemorate the Year of the Horse.

True to the Horse’s symbolism for strength and stability, the CNY Sport Pack presents the classic Originals sneakers in powerful new iterations. The Pro Conference Hi shoe’s vibrant suede upper is ignited with gold-flecked laces, while the Tech Super and the Superstar 80’s red and gold colours represent fortune and good luck.

The adidas CNY pack is sold at all adidas stores and online at the adidas e-shop (shop.adidas.com.sg). Selected items in the CNY pack will also be sold at exclusive adidas Originals retailers and price of items in the Pack ranges from SGD $15 for a shopper bag to SGD $269 for a CNY Jacket.

For more information, please visit adidasSG Facebook page.

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adidas Launches Exclusive & Limited Edition Run DMC Premium Apparel Pack

Hi Huneybees,

Hip-hop legends Run DMC have teamed up with adidas to launch an exclusive and limited edition Run DMC premium apparel pack. Famed for their heavy beats and unique fashion sensibility, Run DMC is one of the most influential groups in the history of music. 

Check out Run DMC talking about their first adidas: 

Available in Singapore, Malaysia, Thailand and the Philippines from September, this stylish range of premium apparel features comfortable tees and hoodies in monochrome colours with a clean and simple graphic design. Hip-hop fans can look forward to the collection from September 1 in adidas Originals stores at Pacific Plaza, Bugis+ and Jem.

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