Hip-hop legends Run DMC have teamed up with adidas to launch an exclusive and limited edition Run DMC premium apparel pack. Famed for their heavy beats and unique fashion sensibility, Run DMC is one of the most influential groups in the history of music.
Check out Run DMC talking about their first adidas:
Available in Singapore, Malaysia, Thailand and the Philippines from September, this stylish range of premium apparel features comfortable tees and hoodies in monochrome colours with a clean and simple graphic design. Hip-hop fans can look forward to the collection from September 1 in adidas Originals stores at Pacific Plaza, Bugis+ and Jem.
In August, two music icons go head to head in the ultimate culture clash when hip-hop legends Run DMC collide with superstar DJ A-Trak in the FW13 adidas Originals campaign. #unitealloriginals
Sparks will fly as the true masters of collision Run DMC take on the prince of clubs A-Trak in the studio to create a new contemporary anthem that will unite all originals. Right from the start, Run DMC have constantly collided with cultures, inspiring others at every turn. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they’re at it again in a new-school tussle with the hottest mixmaster on the planet. And in the greatest collision of all, fans across the world can unite with Run DMC in an interactive film that brings the legends to life.
Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations.
Here's Day 2 of the Singapore Social Concert. Aerosmith rocked Gardens By The Bay on Saturday night with 1.5 hours of waiting. Alot of us went around looking for plastic bags to sit on the grass field. 2 bands preceded them with almost full-length concerts of their own - Gugun Blues Shelter from Indonesia performed for 45 minutes, after which Euphoria Audio from Britain took the stage for an hour. Even though it was amazing live performance, it was a really crazy wait.
I was looking through the Twitter-sphere, PSY was taking photos with Steven Tyler, Hikakin getting all psyched up backstage, etc, but why why are they still not appearing?! Die hard Aerosmith fans like me, just hung around in the sweltering heat to only get to hear the band at 9.40pm for a schedules 8pm concert...
So, anyway, I was there at the concert, just that there were strict rules with regards to posting photos and videos, so instead of showing you the photos that I took, these are the official photos given by the organiser.
The center stage was extended, the "Toxic Twins"- Steven Tyler and Joe Perry, emerged right before our eyes through the smokes, decked in their usual Rock style attire and scarfs on Steven's mic stand, they launched straight into their 1989 hit - "Love In An Elevator". With the strategically placed fans on the stage floor, the Toxic Twins made full use of the stage, getting their hair and clothes blowing for amazing photo effects.
The band went on to perform hit after hit from their 43 year history, songs like "Jaded" & "I Don't Want To Miss A Thing" got the 10,500 fans on high mode, whilst Steven Tyler repeatedly tried to break all the windows at Marina Bay Sands with his octave high pitch distinctive raspy voice.
Joe Perry also tore through bluesy solos on his axe, and towards the end of the main set, got the speaker sup in smoke with his legendary magic fingers. He even walked down the center stage playing his guitar backwards!
Aerosmith ended their main set with an electrifying performance of "Walk This Way" with YouTube stars: Japanese beatboxer Hikakin and hip-hop dancer Marquese Scott in replace of their popular version in 1980s with therap group Run DMC.
For the band's encore, Steven Tyler performed 'Dream On" on a white baby grand piano and then jets of white smoke shot up to engulf him and Perry during the last song of the night, "Sweet Emotion".
This also wraps up the weekend of Social Media celebration in Singapore. Definitely looking forward to next year's (hopefully in Singapore too!)
