G-SHOCK X HUF (GA-2100HUF-5A) As My Birthday Present?

Hi Huneybees,

OMG! This news came right on my birthday, is it a hint for me to get it as a present for myself? Check this new G-SHOCK watch - a limited-edition collaborative timepiece with HUF (GA-2100HUF-5A). 

The watch commemorates 2022’s 20th Anniversary of the founding of professional skater Keith Hufnagel's HUF brand and is based off the best-selling G-SHOCK GA-2100 model. What attracts me is the special colour combination with the dial is colored in lime green and orange, (which are the characteristic colors of the HUF brand), and the HUF 20th-Anniversary logo is engraved on the back of the cover. 

Inspired by sneaker culture, this new model combines different materials, such as resin and metal band loops, and a cloth band; even the packaging of this watch is well thought out, the cityscape of San Francisco with the colours of the watch. The result is a timepiece that reflects the originality unique to HUF! 

The GA-2100HUF-5A will be available at https://gshock.casio.com/sg/ from 9^th September 2022 for CASIO ID members.  It will be available in all G-SHOCK stores from the 16^th September 2022.

You can sign up for CASIO ID at https://www.casio.com/sg/casio-id/ to be updated with the latest updates and for more information, go to G-SHOCK Singapore Official Website or CASIO Singapore Official Website.

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G-SHOCK Launched New Watch With Against Lab

Hi Huneybees,

If you are a G-SHOCK fan, here's a SEA exclusive one for you. Coming June, the G-SHOCK DW-6900AL22, is a limited-edition collaboration between Casio and Against Lab. Against Lab is founded in Kuala Lumpur, Malaysia in 2015 with limited resources and armed to go against the norm. The brand represents the spirit of the underdog. All endeavor, no surrender. Against Lab offers various clothing and accessories made through the love for streetwear culture.

DW-6900 was first released in 1995 as the first G-SHOCK to feature an EL backlight. The backlight’s ability to display text or a symbol became a popular feature. Also, the series won fans as a “Triple Graph” model and has remained just as popular to this day. 

Taking inspiration from the superhuman mental toughness of folks who wake up and ride their motorcycle to work, enduring the heat, rain, and occasional road bullies. This collaboration embodies the ultimate Malaysian spirit - The Grind. 

Anytime is the right time to grind. 

Motorcycle culture is one of many strong identities of Malaysian society. The motorcyclist spirit reflects the ethos of G-shock, both built by toughness. Almost every Malaysian has their own experience with a motorcycle - Meant to be cheap, easy to maintain, and reliable. A small motorcycle is used as a tool for conducting business. Name any task, and it has probably done it.

 

The design language of motorcycle components is adopted as the main design element for this collaboration. The overall look may be matte black and but it's the subtle details that appeals. Look closely and you can find that the watch has grain effects, almost like a tire and there's the custom "AGAINST" tire tread graphic and the brand slogan "ALL ENDEAVOUR, NO SURRENDER", printed along the watchband. 

The surprise easter egg is the "AGAINST" mini logo font on the watch face, accompanied by a hidden "A" logo backlight; alongside the special engraving on the Case Back. The metal chrome watch face resembles the material of motorcycle exhaust pipes, while the orange outline is the colour of signal lights. Finally, the whole concept is completed with the engraved steel backing of AGAINST LAB's brand mascot, "A-Man".

This watch series will be available at https://gshock.casio.com/sg/ and in all G-SHOCK stores in June 2022. Please sign up for CASIO ID at https://www.casio.com/sg/casio-id/ to be updated with the latest information.

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The Casio G-SHOCK MT-G Blue Phoenix-Inspired Watch Is Simply Too 'Chio'

Hi Huneybees,

Being unable to travel these days have made me do tons of finger shopping from home. It's so easy to get updates and shopping discounts within a few scrolls, I've already "updated" my summer wardrobe and I'm eyeing on something else now.

You guys know anything that's bright, loud, rainbow, neon and chrome are all in my palette. So, here comes the new addition to the G-SHOCK family of shock-resistant watches - MTG-B2000PH! Check out its rainbow chrome glory, so futuristic and so easy to pair with any style of clothing!

The new MTG-B2000PH has a rainbow ion plating on the bezel and case as well as a multi-colored dial expressing its design motif inspired by the Blue Phoenix, a bird of Eastern mythology said to bear auspicious tidings. 

The bezel features an independent construction separate from the case with layers of yellow-to-red gradation (crosswise on the bezel) and lengthwise on the case, over light-blue ion plating evocative of blazing-hot flames to achieve a mystical coloration in which innumerable hues seem intertwined. The subtle color variations in the rainbow ion plating mean that every single watch is unique, no two look the same. The dial also employs accents in a multicolor design of colors like pink and orange. The translucent navy-blue band sets the watch design off with a resplendent vision of the Blue Phoenix.

Chio (hokkien for pretty) right?! I'm so mesmerized by it, even my Singlish side is coming out. LOL!

Of course, the watch is not only pretty to look at, it is also complemented by outstanding functionality. It has radio wave time-calibration and also automatic time adjustment when paired with a smartphone using a dedicated app. The watch automatically adjusts to local time when crossing time zones, without requiring the user to do anything. 

Pretty and smart right? Should I?? Should I get it??? If you are interested too, you can go check the special installation featuring this MT-G Blue Phoenix at Casio G-SHOCK Premium Marina Bay Sands (MBS) store from the 18th June to the 24th June. Using the unique rainbow color, the worldview of the mystical flair and spectrum can be seen. 

 

The MT-G Blue Phoenix is priced at $1,659 and will be available at https://www.g-shock.sg/  from 11 June 2021 and at all G-SHOCK stores from 18 June 2021. *crossing fingers it doens't get snatched up too early, leave one for me....*

 

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Casio Launches Limited Edition EDIFICE Series‏ To Celebrate Infiniti Red Bull Racing Partnership

Hi Huneybees,

Casio Singapore is introducing 5 limited edition EDIFICE models to its range of motorsports-inspired EDIFICE timepieces, in celebration of Casio's partnership with the four-time World Constructors Champion, Infiniti Red Bull Racing. The commemorative series is designed based on two popular EDIFICE models, the EFR-534 and the EFR-537, and sports the signature team colours and logo of Infiniti Red Bull Racing.

Out of the five new collaborative models, three are based on the EDIFICE EFR-534 equipped with EDIFICE’s Super Illuminator, a high-intensity LED light that brilliantly illuminates the dials. The other two models take the form of the EDIFICE EFR-537 featuring EDIFICE’s Neon Illuminator technology, a black LED light that coats the dials to provide a radiant nighttime glow. Each watch sports the signature Infiniti Red Bull Racing team logo emblazoned on watch face making it a must-have for avid fans of the winning Formula One® racing team.

Centered on the concept of “Speed and Intelligence”, the EDIFICE series personifies the essence of racing and speaks to adrenaline chasers and racers at heart. The limited edition models are also water resistant up to 100 metres and built with practical features such as a 1-second stopwatch function for utmost precision.

Motorsport fans can suit up in preparation for the Singapore Night Race later this year with the new collection available at all G-FACTORY, G-FACTORY PREMIUM stores and selected Casio authorised retailers island wide from 13 May 2014. 

The EFR-534RB range comes in a choice of silver (EFR-534RB-1A) or black (EFR-534RBK-1A) with a stainless steel band and black with a resin band (EFR-534RBP-1A). The EFR-537RB comes in silver (EFR-537RB-1A) and black (EFR-537RBK-1A), both fitted with a stainless steel band.

The new watches are retailing at the Suggested Retail Price of SGD259.00 (EFR-534RB-1A and EFR-534RBP-1A), SGD339.00 (EFR-534RBK-1A), SGD299.00 (EFR-537RB-1A) and SGD349.00 (EFR-537RBK-1A).

More information are available at: http://world.casio.com/.

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Casio G-Factory Ladies Concept Store Is Now At 313@Somerset

Hi Huneybees,

Local celebrity Lim Pei Fen hosted the launch of the CASIO G-Factory Ladies Concept Store.

Casio recently opened the world’s first G-Factory Ladies Concept Store at 313@Somerset to house a wider range of timepieces from SHEEN and Baby-G just for the female fashionistas in Singapore.  

Ribbon Cutting with Mr Koyu Kotani, Assisting General Manager, Timepiece Division; Mr Shunichi Watanabe, Managing Director, Mr Daniel Lee, Marketing & PR Manager, Casio Singapore

With its energetic bright displays and pastel colour palette, the concept store houses Casio's latest Baby-G, SHEEN, G-SHOCK and Edifice timepieces.

Together with the celebratory event, an array of watches were also launched. One special display would be the chronograph rhinestones rimmed SHEEN SHE-4031L range, that goes well with the Swarovski edition set of Casio’s EXILIM TR15 camera. 

My favourite has got to be the Baby-G BG-6903. Guess I'm attracted by the vibrant colours and also the sporty feel that's so versatile with every kind of dressing...

The Casio G-Factory Ladies Concept Store is located at 313@Somerset, #B1-19. And to celebrate the opening of this concept store, shoppers who purchase Baby-G or SHEEN timepieces at this store from now till 30 March 2014 will stand a chance to win a trip to Bali for two.

*Terms & Conditions – Bali Getaway Lucky Draw
Date: 7 February to 30 March 2014

• Available only at G-FACTORY at 313@Somerset
• This lucky-draw campaign is open to all Singaporean and Singapore Permanent Residents only.
• Customers have to purchase a Baby-G or SHEEN timepiece in a single, or as part of the total purchase receipt, in order to be eligible for the lucky-draw.
• Customers will be required to fill-in a lucky-draw form and attach the official receipt.
• This lucky-draw campaign is valid from the 7th of February to the 30th March 2014.
• The winner of the lucky-draw shall be announced on our Casio Timepiece Singapore Facebook page on the 4th of April, 2014.
• The winner shall be informed via the supplied contact details and must collect his / her tickets within one (1) month from the receipt of collection details.
• In the event that the tickets are not collected by the winner by the aforementioned deadline, Casio Singapore reserves the right to donate the tickets to a charity of their choosing.
• Prizes are not exchangeable or replaceable for cash, however Casio reserves the right to substitute the prize with another of equal value without prior notice.
• This lucky-draw campaign is available only at the G-Factory at 313@somerset. Receipts from other G-Factory outlets and retailers will be disqualified or rejected.

Good Luck!

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Casio EXILIM EX-10 Compact Digital Camera Features Intelligent Bracketing

Hi Huneybees,

On 20th December 2013, at the ION SKY, Casio Singapore Launched the New Premium Flagship EXILIM EX-10 Compact Digital Camera, World's first compact digital camera featuring a bracketing function that combines two separate parameters.

The Dual Combination Bracketing Function, enabling users to choose from many innovative features at the touch of a button. The range of innovative features include a number of bracketing modes, including focus, aperture, brightness, white balance, contrast and saturation, resulting in a series of nine extremely high quality continuous shots with a single touch of the shutter button.

With this capability, the EX-10 will be able to perform beautifully in situations that are difficult to obtain a satisfactory image with a single shot. For instance, photographing Singapore’s largest garden park - Gardens by the Bay, where trees, domes and the sky would require different settings to be properly exposed. With the new Dual Combination Bracketing function that automatically adjusts the camera settings to manipulate exposure, users will not only achieve better image contrast, but nine quality photos in succession with different exposures to choose from.

Crafted in lightweight yet durable magnesium, this 12 megapixel digital camera, equipped with a 4x optical zoom lens, 28mm wide angle zoom lens with a maximum aperture of f1.8 and 5-axis image stabilization function, will always ensure that users capture crystal-clear, top quality photos, even when on-the-move. Complete with a 1/1.7- inch backlit CMOS image sensor, the EXILIM EX-10 aims to sate the needs of even the most discerning photography enthusiasts.

The EXILIM EX-10 also features in-built wireless connectivity, which—when combined with the EXILIM REMOTE app—allows users to remotely trigger the camera’s shutter, as well as control various functions of the camera. The wireless connectivity also enables users to share their photographs with family and friends whenever and wherever they are, creating more opportunities to bond while on the go. To provide maximum ease-of-use, the EXILIM EX-10 features an additional three different methods of capturing images: self-timer mode, a motion-shutter function when the LCD display is shifted to its upright position for ‘selfies’ and group photos, and a front shutter-button, which further enables users to take photos ergonomically. These functions, combined with a flexible 3.5 inch tilt-screen, offer users a wide range of angles for more precise and creative shots.

Weighing at 384g, with a power-saving mode that increases the longevity of its battery-life, the sleek design of the EXILIM EX-10 marries the best in form and function and is packed with innovative features that will enable users to make the most of life experiences by capturing the best moments in an instant before they slip away.

Similar to the recently launched EXILIM EX-ZR1200, the EXILIM EX-10 also comes with a Time Lapse function which enables users to capture a stream of photographs easily, creating a progressive collage of changing sunset colours, passing clouds or a scenic drive that could be played back in acceleration. In addition, the EX-10 is decked with a High Speed Full High-Definition videography function and boasts Full HD video with stereo sound, enabling users to relive the special moments vividly.

Magnesium Alloy Camera Body.

The new EXILIM EX-10 is available at all authorised Casio and EXILIM retailers at the recommended price (SRP) of S$1099.00.

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CASIO G-SHOCK Celebrates 30 Years of Timepiece Innovation With Shock The World Party

Hi Huneybees,

From New York to Berlin and Paris, to Tokyo and Dubai, the “SHOCK THE WORLD” movement has brought together thousands of people since its inception in 2009 across continents and cultures to celebrate the brand and its legacy of trendsetting innovation in timepieces.

And this July, Casio G-SHOCK returned with the highly anticipated “SHOCK THE WORLD 2013” tour, in celebration of the iconic timepiece’s 30th birthday across major cities worldwide. We had the honour of meeting Mr Kikuo Ibe, the father of these indestructible watches!

Ibe-san made a really kawaii animation to explain to us the whole R&D process where in the end, it lead to him creating a huge ball with a watch face within. He knew he was going the wrong direction and everything came to his mind when he was looking at a little girl playing with ball. He knew he could "suspend" the watch within a rubber encasing shown below...

 Ibe-san even did a demonstration on stage, whacking his watch hard against a board. It was safe and sound and functioning as usual. In fact, at the press conference, watches were dropped sky high and it did not affect them too. That's how durable G-Shock is!

“When we first started G-SHOCK, we wanted to challenge conventional wisdom that a wrist watch always had to be handled with care. Each G-SHOCK watch is the perfect embodiment of the latest in shock resistance technology with cutting-edge design. As we now celebrate G-SHOCK’s successful 30-year history, it is about sharing our vision and journey as we remain committed to continually innovate and evolve our design to excite the world" --- Mr Kikuo Ibe, Creator of G-Shock

To mark G-SHOCK’s milestone 30th anniversary in Singapore, G-SHOCK has collaborated with two of Singapore’s most talented designers and unveiled 2 limited edition stylized G-SHOCK watches designed by local design icon, Keith Png (who has dressed international movie stars like Zhang Ziyi) and the design collective duo, Andrew Loh and Kenny Lim of DEPRESSION, who are known across Asia for their signature bold, monochromatic designs.

Since its inception, G-SHOCK has played a key role in shaping the world’s various sports, arts, fashion and street cultures, making the brand a vital part of youth culture. Hosted by MTV VJ and popular television personality, Max Loong, the “SHOCK THE WORLD 2013” Singapore party featured adrenaline-pumping performances by AOS Collective together with Beatboxer Dhani.

Yohei Uchino, winner of last year’s G-SHOCK presents Real Toughness dance competition, Tsutomu Kitayama, winner of Voodoo Jam 2013, UK Bboy championship winner, 2goo, alongside popular Malaysian singer Shi Xing Hui and local rapper and celebrity Sheikh Haikel were also those on stage to perform for us. Everyone were high to the max under the Singapore heat!

Other program highlights included the exciting battle of local dance talent in the Absolute Toughness Dance Xtreme finals. The grand winner, from each dance genre was not only rewarded with a return trip and accommodation to Japan but also a chance to battle it out with the rest of the world.

At the event, there was also an introduction to some new models of watches that can only be found at the G-Shock premium store at Marina Bay Sands (MBS)...

Woohoo! The new generation G-Shock is Bluetooth v4.0 Enabled, where you can link it to your iPhone through an app. Not only does it alert you when you get Facebook or Twitter notifications, the watch also helps you locate your phone through a simple button. What's more is that the time is synced via the iPhone! Talk about high tech!

The Gravity Defier comes complete with a construction capable of standing up to the forces of impact, vibration, and three G-forces - Shock Resistant, Centrifugal Force Resistant and Vibration Resistant. The hand that indicates direction is made of carbon fiber and it comes with Tough Solar powering system, a sapphire crystal glass with anti-glare coating, a resin band, a water resistance of 200 meters, an easy to read display.

MT-G meaning Metal Twisted G-Shock is made up of composite structure of Metal and Resin, it is definitely anti-shock and solar powered, water resistant and dual time ready.

Mr-G is the ideal watch for the business man who keeps flying non-stop. Made of anti-scratching Titanium body, this watch is not only an analog watch, it also auto syncs to the local time wherever you fly to. Super smart right?

GIEZ are new model watches that are the first to pack event-hand chronograph modules plus World Time with date indication into a G-SHOCK shock-resistant configuration. Their features include a 1/20-second stop watch and 27-city World Time, and more. The seven hands provide display of a wealth of information at a glance. Metal and resin parts create a contrast for a look that is elegant and sporty.

Ok, I'm leaving you with a showcase of watches specially designed. 

Note: they are not for sale...

For more information on G-SHOCK 30th Anniversary ‘SHOCK THE WORLD 2013’ in Singapore, log on to http://shocktheworldsingapore.com/, or at http://www.casio-intl.com/sg/en/.

More photos from the press con and event can be found here in my album...

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