Casio Launches Limited Edition EDIFICE Series‏ To Celebrate Infiniti Red Bull Racing Partnership

Hi Huneybees,

Casio Singapore is introducing 5 limited edition EDIFICE models to its range of motorsports-inspired EDIFICE timepieces, in celebration of Casio's partnership with the four-time World Constructors Champion, Infiniti Red Bull Racing. The commemorative series is designed based on two popular EDIFICE models, the EFR-534 and the EFR-537, and sports the signature team colours and logo of Infiniti Red Bull Racing.

Out of the five new collaborative models, three are based on the EDIFICE EFR-534 equipped with EDIFICE’s Super Illuminator, a high-intensity LED light that brilliantly illuminates the dials. The other two models take the form of the EDIFICE EFR-537 featuring EDIFICE’s Neon Illuminator technology, a black LED light that coats the dials to provide a radiant nighttime glow. Each watch sports the signature Infiniti Red Bull Racing team logo emblazoned on watch face making it a must-have for avid fans of the winning Formula One® racing team.

Centered on the concept of “Speed and Intelligence”, the EDIFICE series personifies the essence of racing and speaks to adrenaline chasers and racers at heart. The limited edition models are also water resistant up to 100 metres and built with practical features such as a 1-second stopwatch function for utmost precision.

Motorsport fans can suit up in preparation for the Singapore Night Race later this year with the new collection available at all G-FACTORY, G-FACTORY PREMIUM stores and selected Casio authorised retailers island wide from 13 May 2014. 

The EFR-534RB range comes in a choice of silver (EFR-534RB-1A) or black (EFR-534RBK-1A) with a stainless steel band and black with a resin band (EFR-534RBP-1A). The EFR-537RB comes in silver (EFR-537RB-1A) and black (EFR-537RBK-1A), both fitted with a stainless steel band.

The new watches are retailing at the Suggested Retail Price of SGD259.00 (EFR-534RB-1A and EFR-534RBP-1A), SGD339.00 (EFR-534RBK-1A), SGD299.00 (EFR-537RB-1A) and SGD349.00 (EFR-537RBK-1A).

More information are available at: http://world.casio.com/.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

Read More

Casio G-Factory Ladies Concept Store Is Now At 313@Somerset

Hi Huneybees,

Local celebrity Lim Pei Fen hosted the launch of the CASIO G-Factory Ladies Concept Store.

Casio recently opened the world’s first G-Factory Ladies Concept Store at 313@Somerset to house a wider range of timepieces from SHEEN and Baby-G just for the female fashionistas in Singapore.  

Ribbon Cutting with Mr Koyu Kotani, Assisting General Manager, Timepiece Division; Mr Shunichi Watanabe, Managing Director, Mr Daniel Lee, Marketing & PR Manager, Casio Singapore

With its energetic bright displays and pastel colour palette, the concept store houses Casio's latest Baby-G, SHEEN, G-SHOCK and Edifice timepieces.

Together with the celebratory event, an array of watches were also launched. One special display would be the chronograph rhinestones rimmed SHEEN SHE-4031L range, that goes well with the Swarovski edition set of Casio’s EXILIM TR15 camera. 

My favourite has got to be the Baby-G BG-6903. Guess I'm attracted by the vibrant colours and also the sporty feel that's so versatile with every kind of dressing...

The Casio G-Factory Ladies Concept Store is located at 313@Somerset, #B1-19. And to celebrate the opening of this concept store, shoppers who purchase Baby-G or SHEEN timepieces at this store from now till 30 March 2014 will stand a chance to win a trip to Bali for two.

*Terms & Conditions – Bali Getaway Lucky Draw
Date: 7 February to 30 March 2014

• Available only at G-FACTORY at 313@Somerset
• This lucky-draw campaign is open to all Singaporean and Singapore Permanent Residents only.
• Customers have to purchase a Baby-G or SHEEN timepiece in a single, or as part of the total purchase receipt, in order to be eligible for the lucky-draw.
• Customers will be required to fill-in a lucky-draw form and attach the official receipt.
• This lucky-draw campaign is valid from the 7th of February to the 30th March 2014.
• The winner of the lucky-draw shall be announced on our Casio Timepiece Singapore Facebook page on the 4th of April, 2014.
• The winner shall be informed via the supplied contact details and must collect his / her tickets within one (1) month from the receipt of collection details.
• In the event that the tickets are not collected by the winner by the aforementioned deadline, Casio Singapore reserves the right to donate the tickets to a charity of their choosing.
• Prizes are not exchangeable or replaceable for cash, however Casio reserves the right to substitute the prize with another of equal value without prior notice.
• This lucky-draw campaign is available only at the G-Factory at 313@somerset. Receipts from other G-Factory outlets and retailers will be disqualified or rejected.

Good Luck!

Read More