Chinese New Year 2026 Got a Whole Lot Cuter: Kele’s Sanrio Collection, Gold Tins & Pokémon Comeback

Hi Huneybees,

I dropped by the Kele pop-up store recently, and as someone who’s a long-time fan of all things cute, I can confidently say this... Chinese New Year 2026 just got EXTRA adorable. Between the sweet colours, familiar Sanrio faces, and the comforting scent of pineapple tarts in the air, it felt like a perfect blend of festive nostalgia and playful joy.

Kele, Singapore’s heritage name synonymous with pineapple tarts and premium snack treats, is welcoming Chinese New Year 2026 with a whimsical lineup that beautifully blends tradition, modern elegance, and irresistible charm. This year’s collections feel thoughtfully designed for joyful family gatherings, meaningful gifting, and adding a little magic (and cuteness) to your festive table.

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A Singapore Heritage Brand with Over 40 Years of History

Kele 可楽 (pronounced Kerh-Lerh) is a beloved Singapore pastry brand with over four decades of heritage. Since 1983, Kele has championed pineapple tarts as more than just a festive snack — they’re a gift of culture, history, and prosperity. Crafted in Singapore with care, Kele’s treats have found their way into homes both locally and around the world through festive gifting and travel souvenirs.

Over the years, Kele has received numerous accolades, including being featured in the Michelin Guide in 2018, earning the “Made With Passion” brand mark from the Singapore Tourism Board, and most recently being officially recognised as an SG Heritage Business by the National Heritage Board. It’s a meaningful nod to Kele’s role in preserving local food heritage while continuing to evolve with the times.

Today, what began as a family-run bakery lives on through second-generation owners Adrian and Gordon, who honour the traditions they grew up with while reimagining Kele for new generations of snack lovers.

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Kele x Sanrio: A Festive Must-Have for CNY 2026

One of the highlights this year has to be the Kele Sanrio Collection, and seeing it in person at the pop-up store made it even more delightful. Six collectible tin designs feature Kele’s six bestsellers, each paired with an iconic Sanrio character. It’s festive gifting that instantly sparks joy, especially if you love cute collectibles as much as I do.

Sanrio Tin Line-up & Pricing

• $37.80 — Golden Pineapple Balls (Hello Kitty Edition)
  Golden, melt-in-your-mouth pastry with rich pineapple filling, delivering the perfect balance of buttery texture and tropical sweetness.

• $37.80 — Traditional Pineapple Tarts (Pompompurin Edition)
  A nostalgic favourite with buttery pastry and smooth, indulgent filling.

• $39.80 — Double Cheese Ball (Kuromi Edition) *I love this exciting twist*
  Crispy on the outside with a rich, double-layered cheese filling, adds a little savoury touch.

• $27.80 — Shrimp Rolls (My Melody Edition)
  Flaky pastry packed with savoury, fresh shrimp filling with a slight spicy kick.

• $28.80 — Grandparents’ Almond Cookies (Cinnamoroll Edition)
  Buttery cookies with crunchy almond bits for that satisfying bite.

• $27.80 — Chicken Floss Rolls (Pochacco Edition)
  Soft, buttery pastry filled with premium chicken floss.

Each tin feels thoughtfully designed, with every character carefully chosen to complement its snack that's pretty enough to display, meaningful enough to gift, and practical enough to reuse long after the treats are gone.

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Classic, Petite, and a Little Extra Bling

For those who prefer timeless elegance, the Kele Classic Gold Tin Collection returns for 2026 with refreshed designs and an upgraded metallic gold finish (*bling bling brighter). These tins are filled with iconic pineapple tarts and premium cookies, making them ideal for visiting relatives, hosting gatherings, or corporate gifting.

Selected flavours such as Golden Osmanthus, Matcha, and Earl Grey are exclusively available in the gold tins this year, making them especially sought-after for the festive season.

New: Petite Gold Tins

To commemorate Kele’s SG Heritage Business recognition, the brand has also introduced Petite Gold Tins — compact, giftable, and perfect for smaller households, thoughtful add-ons, or for those who simply want a taste of everything.

New flavours include:

• Seaweed Crispy Rolls

• Lucky Lychee Cookies

• Nyonya Ondeh Ondeh Cookies

Pokémon Collection Makes a Comeback

Following its enthusiastic response in 2025, the Kele Pokémon Collection is returning for Chinese New Year 2026. Pokémon-themed tins filled with familiar favourites like Traditional Pineapple Tarts and Golden Pineapple Balls will definitely be a fun addition to the festive spread for both kids and adults. Time to catch them all!

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At Kele, celebrating Chinese New Year has always been about honouring cultural traditions, preserving the heritage that connects us to our roots and community, while continuing to delight new generations. And with this year’s Sanrio collection, it’s safe to say that CNY 2026 feels not just festive, but wonderfully kawaii too!!!!

Retail Promotions (While Stocks Last)

From 8 January 2026, in-store purchases that include at least one Sanrio Collection tin qualify for gifts with purchase:

• Minimum spend $88: Receive 1 Sanrio Red Packet Set

• Minimum spend $128: Receive 1 Hello Kitty Enamel Pin Set (worth $8.80)

• Minimum spend $188: Receive 1 Hello Kitty Drawstring Bag (worth $15.80)

One More Thing Before You Go

And if you’re a fellow lover of cute collectibles, keep an eye out for the super adorable Singapore Mint Cinnamoroll Chinese Zodiac Collection, now available in all Kele stores! There’s also an upcoming collaboration with Shio & Sato featuring the Cheesy Pineapple Shio Pan — which I had the chance to sample. It’s a fun, unexpected twist on the classic bolo bun, and I have a feeling it’s going to create quite a buzz when it launches. I’ll be sharing more updates very soon.

Retail Stores & CNY Roadshows

You can find Kele’s Chinese New Year 2026 collections at the following locations:

• Flagship Store - Chinatown, 2 Smith Street

• Concept Store - Jewel Changi Airport, #01-J213

• Pop-up Store - Suntec City, B1 Fountain Court (Right outside the foodcourt)

• CNY Atrium Roadshows - NEX, Takashimaya, Tampines, VivoCity

For the full list of outlets and updates, visit Kele’s official store locator:
https://www.kele.sg/pages/locate-us

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Welcome the Year of the Tiger With ONE°15 Marina Sentosa Cove Singapore

Hi Huneybees,

Looking for somewhere special to dine out this Chinese New Year? Why not a a nice port view as you dine out a feast. ONE°15 Marina Sentosa Cove Singapore has rolled out a bundled feast of Smoked Salmon Yu-Sheng, Treasure Abalone Pot and Dry-aged Barbecued Duck.

Slow-boiled for 12 hours in a superior chicken broth, the Treasure Abalone Pot is a brimming treasure trove of nourishing goodness. Filled with smoked duck, dried scallops, flower mushrooms, in-house braised pork, fish maw, shrimps, conpoy, black moss and a generous helping of premium abalone, its deep and rich flavor makes it the ultimate centerpiece for a reunion dinner. There’s choice of a medium-sized pot for 4 people at S$228+ or large sized-pot fit for 8 people at S$418+.

Then, there's the Dry-aged Barbecued Duck (S$59.80+), which have gone through a 48-hour dry aging process, this tender and aromatic dish promises to be a crowd-pleaser that will leave everyone clamoring for more.

Other than dining in, there's also goodies for you to gift and share with friends and family. ONE°15 Marina has added modern touches to traditional favourites to give them a unique taste. It includes ONE°15 Marina’s traditional all-time favourite Organic Pineapple Rolls, limited edition spicy Hei Bee Hiam Pineapple Tarts and a European take on Chinese New Year snacks - the Parmigiano Reggiano Cookies.

 

The Hei Bee Hiam Pineapple Tarts features crusty pastry made with luxurious Elle & Vire butter from France and topped with organic pineapple paste flavoured with bird’s eye chilli and dried shrimps. Whilst, the Parmigiano Reggiano Cookies is made with premium French butter and 24-month aged Italian parmigiano reggiano cheese that gives it a rich, sharp and nutty flavour.

Instead of getting them individually, why not order The Auspicious Trio, which is a bundle of all three of the abovementioned cookies - Organic Pineapple Rolls, spicy Hei Bee Hiam Pineapple Tarts, and Parmigiano Reggiano Cookies at just S$78+.

Order information:

• Orders will be taken between 3 January 2022 and 15 February 2022 and must

be made three days in advance.

• Self-collection is available from 10 January to 15 February 2022.

• Delivery is available from 10 January to 15 February 2022, except 31 January and 1 - 2 February 2022. Enjoy free delivery island-wide with a minimum order of $60.

• Place your orders here - https://one15marina.com/shop/festive-specials/.

Visit www.one15marina.com for more information.

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My Digital Shilin Market 2020 Experience

Hi Huneybees,

Missy Coronavirus has made traveling overseas restricted and I was craving for a Taiwanese fix, that's why last Friday, I was on standby mode waiting for Digital Shilin Singapore 2020 to "open up" at 3pm.

Being stuck at home since the start of Circuit Breaker, this event has been on top of my radar as I was super curious about how this digital night market experience would be like.

Kudos to Invade.co in making the whole Night Market a digital experience in such short notice, I can only say it was a somewhat satisfying as there were some disappointments for me since I didn't manage to fulfill everything on my 'wishlist' at this digital event.

The Shilin Market is split into 4 virtual zones - there are things to eat, things to buy, and also entertainment and games to keep you occupied and spend the weekend in songs and workshops.

I started first with the 'PLAY' section as I expect there would be some digital flash arcade games like shooting balloons or throwing darts. Regrettably, it wasn't the way I expected it to be as I felt the section was more like promotional games for SingTel GoMo and Bubble Tea Factory. 

The consolation was I won myself a plushie from the 'Lost in Shilin' game and I am currently waiting to be contacted for the collection. 

And in case if you are interested in getting a new mobile plan, check out the promo code above.

My favourite zone was the 'SHOP' zone, who can resist shopping right? Especially when you can do all of it from the comfort of your sofa, scrolling, clicking and checking out with your credit cards!

There are several local brands that are supported by Shopee featuring handiworks like accessories, customer made pouches, Taiwan snacks, and even virus-be-gone products. But my focus was on those Taiwan exclusives products that you can get via iCarry. 

Not only did I find a new shopping platform, but I also managed to buy those Taiwanese snacks and souvenirs that I've been craving for. I've bought several items and it's already been a week, I'm still on pending delivery, I'll share again when I receive them. iCarry even has Japanese products too, but I'll explore that another time.

'EAT' Zone was my most anticipated one, yet it was also the most disappointing one for me. The selection of Taiwanese food was pretty minimal and not all of them delivers to my place here in Yishun. After so long, I thought my bubble tea craving could be satisfied with "Playmade by 丸作", only to find out that they don't even deliver to my area ~~~ 

In the end, I didn't get to buy any food for the delivery charge was a little too much too. Each stall had their own minimum target amount to hit before they would deliver and on top of that, delivery charge was $10 EACH STALL! 

Which means, if I wanted Pancakes from Taiwan Waffles, Iberico Pork Lu Rou Fan from The Masses and Sandwiches from Egg Stop, my delivery charge alone would already be $30! It was a little costly, I really envy those who managed to get to have cheaper delivery charges. Should I try ordering from a stall this weekend? Just to satisfy my taste buds?? What you think?

Digital Shilin Singapore 2020 will be back again this weekend June 19 to 21; and under the ‘FUN’ Zone, you can look forward to Cooking Segments by Aaron Wong, Home Workouts with Jamie Teo, alongside song performance by Circo, The Moonhouse, etc.

😊😊😊😊😊😊

I know today marks the opening of Phase 2 of Singapore's post-circuit breaker (Congratulations everyone!), but please don't all rush out immediately. If not needed, why not stay home and check out the Digital Shilin Singapore 2020. Stay safe my Huneybees!

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Welcoming in the Year of The Pig with Amazon

Hi Huneybees,

 Are you ready for Chinese New Year? Have you been busy cleaning the house, shopping for new clothes and stocking up the pantry with yummy New Year goodies? But there is simply so little time to get so many chores done!

I'm already up to my neck with all the preparations and thankfully there is Amazon to help out, I don't have to spend hours outside running errands and having not enough time for other chores and work. Moreover, I don't have to travel under the warm sun, lugging the huge load of purchases, which is super un-glam!

If you are like me and like to do things in style, check out Amazon as you get free delivery on purchases of more than $40 and it will be at your doorstep within a 2-hour delivery window so that you will have everything you need in the shortest time possible! Check out some of the recommended deals below, I can't wait to let my fingers do the shopping already...

Readying the House

⬣ Partyforte Piggy Wall Couplet, $4.80

Auspicious Chinese New Year couplets are a great addition for your home this Chinese New Year. You can choose or customize your message to jazz up your home as you wish.

⬣ Chinese New Year Yellow Lion Tissue Box, $18.80

This tissue box holder is shaped like a Chinese lion, a fun accessory to ready your living room for a real festive mood.

⬣ Partyforte Chinese New Year Embroidered Hanging Plush Decoration Soft Toy - Sitting Zodiac Boy Pig with Tuft, $9.18

A hanging plush toy that's great as a gift or a decoration, cute and festive addition to entertaining your guests in between food and games.

Goodies Galore

⬣ Kele Traditional Pineapple Tarts, $27.80

Made from a thirty-year-old family recipe, these pineapple tarts are arguably the best around. With a crust that's neither too hard nor crumbly, each piece is topped with a generous portion of pineapple jam -- a perfect combination of sweet and sour.

⬣ Crystal Jade Almond Puff Cookies, $17.98

This highly addictive cookie by Crystal Jade is a must-have to sweeten every reunion gathering.

⬣ Kim Joo Guan Bak Kwa (500g), $27.50

Kim Joo Guan's traditional recipe has been an integral part of the Ong family spanning four generations, originating from Fujian, China and dating back to the early 20th century. These handmade bak kwa are char-grilled to perfection. No queueing needed!

New Year, New You

⬣ Kenneth Cole New York Women's Kam Chinese New Year of the Pig Sneaker, $185.04

Available on the international tab, this limited-edition collection commemorates the Year of the Pig with festive metallic details and Kenneth Cole's exclusive graphic print. Celebrate the new year with new shoes!

⬣ Whitmor Plastic Magazine Organizer (Set of 5), $22.80

Feeling inspired by a certain Japanese lady and intend to make this your year to conquer the mess on your desk to organize your desk in an efficient way? These plastics storage boxes will help with sorting your documents.

Entertainment For Everyone

⬣ Make Us Dream

Soccer fan or not, here's a great Prime Original to bring the family together. Directed by Sam Blair, Steve Gerrard tells his story of his history at Liverpool FC and how he became perhaps the greatest player in the history of the club.

⬣  The Grand Tour

The wildly anticipated third season of The Grand Tour, Jeremy Clarkson, Richard Hammond and James May are back to rampage around the world driving muscle cars, Italian classics, hot hatchbacks, luxury bargains, pick-up trucks, photography platforms, grand tourers, motorised suitcases, astronauts' cars and more.

If you're not a member of Amazon yet, sign up now or start a 30-day free trial at www.amazon.com.sg for just $2.99 per month. Prime membership benefits in Singapore include free two-hour delivery with Prime Now on purchases over $40, free international shipping on over 7 million items with purchases over $60, streaming and downloading Prime Original series and other popular movies and TV shows from Amazon Prime Video, and free games and in-game loot on Twitch Prime. 


Oh! In the spirit of blessings in the new year, all purchases come with a pack of Amazon Ang Paos. Happy shopping this Chinese New Year! Gong Xi Gong Xi!!! 💕💕💕

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Surprise Your Tastebuds With King of Pineapple Tarts - Bakerzin This Lunar New Year

Hi Huneybees,

Surprise your friends and relatives this Lunar New Year with delectable treats by Bakerzin this year! Launched not long ago in 2014 and voted as one of the Top 3 Yummiest Pineapple Tarts in 2015 by The Sunday Times, Bakerzin’s Original Pineapple Tarts ($22.80 for a box of 18 pcs) is the top choice to have.

Coming in a lovely red tin box , their pineapple tarts are made into yuanbao (gold ingot) designs for good luck and prosperity and are individually packed to provide freshness with every bite into these nicely baked gold tartlets. 

Biting in, you will find an abundant helping of the pineapple filling that's a nice pairing with the soft crust. They are not too sweet and easily melts in your mouth, that even my toothless grandma can enjoy!

Aside from the signature pineapple tarts, something special for the Year of Rooster would be their Lemongrass Pineapple Tarts and Fish Floss Pineapple Tarts. If you are interested to find out more about them, head on over to www.bakerzin.com to find out more about their discounts and priviledges.

I'm definitely heading to their stores to grab a few more boxes. Do share if you have tried their other flavours too! :)

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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Time To Get Baking For CNY With SCS Butter

Hi Huneybees,

It's time for celebration to brush off the old and usher in the New Year. This year, you can ring in a brand new Chinese New Year as the ram prances aside to make way for the spirited year of the monkey!

Of course angbaos (red packets) are highly anticipated, but ever since I got married and the "collection" gets lesser, my target is now shifted towards the Chinese New Year goodies, that keeps me busy and my tummy filled with the delicious treats.

The mention is Ba Kuah (Pork Jerkies), Love Letters and PINEAPPLE TARTS are already getting me drooling. Pineapple tarts are not only tasty and refreshing, but it also have a prosperous meaning that represents wealth, luck and fortune. That's why we can't stop popping these delicious tarts during these few days of celebration (ya right!).

One of the most important and basic ingredient to bake these melt-in-your-mouth addictive tarts is BUTTER. It is the golden block of butter which confers the pineapple tart its status as the supreme confectionary masterpiece. For these little morsels of festive pleasure, the pastry plays a pivotal and equally crucial role as the pineapple jam. Well-seasoned bakers agree wholeheartedly that the quality of butter grants pastries the buttery crust texture which melts into perfect harmony with the tangy sweetness of the pineapple jam. 

And for generations, SCS has earned its place in the hallowed kitchens of many households as the trusted No.1 choice of butter brand for baking, cooking and spreading, sealing its reputation as the definitive must-have quality ingredient when it comes to creating that flawless tray of pineapple tarts and other festive treats. 

Check out these yummy and adorable gold coins pineapple tarts by Baking's Corner's Fiona Lau!

“In baking pastries, the quality of butter is essential. It works in tandem with other ingredients to give pastries the buttery and savoury taste we all love. SCS Butter never fails to deliver on this aspect. I have trusted this brand to make my baked treats even more fragrant, flaky and delicious. When it comes to pineapple tarts, SCS Butter is and will always be my preferred choice." ---  Celebrity Blogger, Fiona Lau, founder of highly-popular baking blog ‘Baking’s Corner’ 

Made with passion and dedication to quality, using the same secret recipe since 1905, SCS Butter goes through a special double churn process, which gives it a rich and creamy taste and is made from 100% Australian grass-fed cows’ milk without the addition of any artificial colourings, additives, or preservatives. It is also packed with Vitamins A, D, E and K. 

This year, SCS launches a limited-edition Special Festive Bakers Pack, comprising of three blocks of SCS Unsalted Butter, each block upsized from 227g to 250g (10% extra!) for easier preparation of ingredients. It is retailing at a special price of $11.95 (UP$5.65 per block) and is available on a while-stock-last basis, at selected supermarket stores. 

I'm off to get more goodies coz I swept this box clean waaaay before CNY is here. OOPS!

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