You know that irresistible chocolate chip cookie aroma whenever you walk past a Famous Amos store? The kind that makes you slow down just to take another whiff? 🍪 Well, just when we thought Famous Amos cookies couldn't get any more tempting, they're officially entering their chewy era!
Our childhood favourite is getting a trendy makeover as Famous Amos teams up with homegrown snack brand SGFR for a delicious new collaboration launching on 13 October 2026!
We're talking chewy Dubai-inspired cookies with creamy kataifi centres, alongside chocolatey Milo cookies for those who love a good crunch. Sounds like we've got some major cookie-ercise ahead of us! 🍪💪
A Sweet Collaboration Between Two Familiar Names
For those unfamiliar with SGFR, it's a homegrown Singapore snack store founded by Mohamed Haikkel Firdaus. Originally a fishing gear business called SGFishingRigz, the brand made the switch to snacks and officially relaunched as The SGFR Store in July 2023.
Today, SGFR has grown to nine outlets across Singapore, bringing viral snacks, hard-to-find treats and its own creative snack creations to local shoppers.
And now, with Famous Amos joining the fun, it's bringing a little nostalgia into the world of trending treats!
Famous Amos Dubai Chewy Cookies: A Classic Gets a Chewy Makeover
If you've been following the Dubai chewy cookie craze, here's another reason to get excited!
SGFR is giving two of Famous Amos' classic flavours its signature Dubai Chewy Cookie treatment, bringing together three textures in every bite: a chewy exterior, creamy filling and crunchy kataifi.
There are two flavours to choose from:
🍪 Original Chocolate Chip Dubai Chewy Cookie
Famous Amos' signature chocolate chip flavour gets a chewy makeover, complete with a creamy kataifi centre that adds an unexpected crunch. Perfect for those who love the original but want to try something different!
🍫 Double Chocolate Chip & Pecan Dubai Chewy Cookie
Chocolate lovers, this one's calling your name! Expect a rich chocolate cookie packed with chocolate chips and crunchy pecans, with a creamy kataifi filling for that extra indulgent bite.
Here's a little tip: Pop your Dubai Chewy Cookie into the microwave for just 6 to 7 seconds before digging in. This helps create that warm, gooey pull that makes chewy cookies so satisfying!
Milo Crunchy Cookies: For Those Who Love a Good Crunch!
Not everyone is on Team Chewy, and that's where the SGFR × Famous Amos Milo Crunchy Cookies come in!
These light, airy cookies are coated in Milo powder, combining a crispy, snappy texture with that familiar chocolatey, malty flavour.
As someone who grew up with Milo, I have to say this combination sounds particularly nostalgic! It's two familiar favourites coming together in one crunchy snack, and I'm curious to see how the Milo flavour pairs with the cookies.
Where to Buy & How Much?
The SGFR × Famous Amos collaboration launches on 13 October 2026, but take note that the two cookie ranges are available at different stores!
Famous Amos Dubai Chewy Cookies
Available at all SGFR stores.
S$8 per piece
S$20 for 3 pieces
Both Original Chocolate Chip and Double Chocolate Chip & Pecan flavours are available.
SGFR × Famous Amos Milo Crunchy Cookies
Available at all Famous Amos outlets.
100g – S$6.80
200g – S$13.00
300g – S$19.20
400g – S$25.40
Personally, I'm torn between the Double Chocolate Chip & Pecan Dubai Chewy Cookie and the Milo Crunchy Cookies. One sounds extra indulgent, while the other brings back childhood memories!
What about you, Huneybees? Are you Team Chewy or Team Crunchy? 🍪🐝












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