If travelling around Asia isn’t quite on the September school holiday plans, how about eating your way around it instead?
From 31 August to 13 September 2026, Eastpoint Mall is bringing flavours from Thailand, Japan, Korea and Taiwan together under one roof with A Taste of Asia at Simei Food Fair @ Eastpoint Mall.
Held at the Level 1 Main Atrium, the food fair takes a little inspiration from Simei itself.
* Fun fact: the name “Simei” is associated with the neighbourhood’s four beauties, and the fair turns that idea into four different food zones, each representing one of their preferred cuisines.
So yes, you can technically go from Thailand to Japan, Korea and Taiwan without leaving Simei. Not quite a holiday flight, but definitely easier on the passport. 😂
Four Asian Food Zones to Explore
As mentioned, the fair is divided into four key zones featuring Thailand, Japan, Korea and Taiwan, giving families and foodies plenty of flavours to discover during the school holidays.
Whether you’re craving Thai favourites, Japanese treats, Korean specialities or Taiwanese delights, there’s something different to look out for as you make your way around the fair.
AND! The food journey doesn’t stop with the four destinations.
Uncle Lee Confectionery Haus, Cinnabon and Hang Heung will also be setting up booths at Eastpoint Mall during the activation, adding even more sweet and savoury finds to the mix.
Personally, food fairs like this are always dangerous for me because I’ll walk in thinking, “I’m just going to take a look,” and somehow leave carrying tons of snacks home. 😅
Spend Rewards
How can you not do some shopping while you’re there right?
There are a few rewards worth knowing about...
From 31 August to 13 September 2026, spend $50 in a single transaction at participating FRx stores and you can redeem a $10 food fair voucher to use during the event.
This reward is limited to the first 200 redemptions, so I wouldn’t leave this until the final few days if you’re hoping to get one.
Bring Home an Exclusive Drink Tumbler
There’s another reward if you’re planning a bigger shopping or grocery run.
Shoppers who spend $150, or $200 for supermarket transactions, across three same-mall, same-day transactions can redeem an exclusive drink tumbler worth $19.90.
* There are 400 tumblers available for redemption, while stocks last.
More Rewards for FRx50+ Members
FRx50+ members have an additional perk to look out for too!
Spend $120 across three same-day, same-mall transactions and you can redeem a $5 FRx Gift Card.
*This promotion is limited to the first 700 redemptions.
Get F&B eDeals for Just 100 FRx Points
From 31 August to 13 September 2026, shoppers can access a Buffet of FRx eDeals for just 100 FRx Points at participating F&B tenants.
The offers range from 1-for-1 main courses to $5 and $10 eVouchers, which could make this a good opportunity to try somewhere new around Eastpoint Mall while stretching those dining dollars a little further.
A School Holiday Food Adventure in Simei
With four Asian cuisines to explore, extra food booths and a line-up of shopping and dining rewards, A Taste of Asia at Simei Food Fair @ Eastpoint Mall could be an easy addition to the September school holiday itinerary, especially if you’re already heading to the east.
And perhaps that’s the fun part. You don’t always need an elaborate itinerary for a family day out. Sometimes, choosing a country, grabbing something delicious and seeing where your stomach takes you is enough.
Thailand first? Japan? Korea? Taiwan?
Knowing me, I’ll probably say, “Why choose?” 😂
A Taste of Asia at Simei Food Fair @ Eastpoint Mall
📍 Level 1 Main Atrium, Eastpoint Mall📆 31 August to 13 September 2026
*Promotions and redemptions are subject to applicable terms and conditions and availability.
Check with Eastpoint Mall and FRx for the latest redemption details before heading down.
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