Mid-Autumn Family FUN 2025: A Toy Collector’s Dream Date with Monday Bruce & More!

Hi Huneybees,

If you are like me, or your partner & family!) loves toys, collectibles, and all things kawaii, then you’ll want to mark this on your calendars! The Mid-Autumn Family FUN (MAFF) 2025 is back, bigger than ever, and it’s bringing a giant toy-inspired rooftop experience to the CBD.

From 4 – 5 October 2025, the Singapore Chinese Cultural Centre (SCCC) and Singapore Chinese Orchestra (SCO) will be turning their spaces into a vibrant playground with 27 exciting programmes. And yes, the highlight is straight out of a toy collector’s dream.

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🐇 Rooftop Rabbits: Meet Monday Bruce in XXL

If you’re into blind box collectibles, you’ll definitely know Monday Bruce – the cheeky rabbit character that’s stolen hearts around the world. Now imagine him blown up into five gigantic glowing inflatables, perched on the rooftop garden against Singapore’s night skyline, joining you to shake off those workday blues!

It’s like stepping into your toy shelf, but life-sized. Perfect for toy photography, couple selfies, or a magical evening stroll with the kids. And the best part? This installation will be up from 11 September to 30 November (10am – 10pm daily),  just so you can plan a few visits, just like a collector hunting for that elusive chase figure.

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Music Meets Moonlight

Collectors may hunt toys, but memories are treasures too. The SCO’s Ancient Moon, Present Light concert invites even toddlers under six (a first for them!) to enjoy festive Chinese orchestral music under the baton of Moses Gay. Totally a sweet family date idea - listening to moonlit tunes together before lantern walks.

Collect Moments with Hands-On Workshops

Instead of just collecting toys, why not collect skills? MAFF 2025 has parent-and-child workshops where you can make soap (tickets at $7 per pair), go on a unique sensory tea experience (tickets at $7 per pair), or even better, whisk your own tea (tickets at $7 per pair), or craft cellophane lanterns (tickets at $5 per pair) or scented pouches together (tickets at $5 per pair). These are the kind of handmade keepsakes that last longer than plastic packaging.

Rabbit’s Brew House: A Cultural Pop-Up

Now here’s a spot where toy collectors can geek out and foodies can rejoice. Step into the Rabbit’s Brew House for mooncake and tea tastings, hanfu dance and crosstalk shows, plus DIY sessions for lanterns and Chinese knots. It’s like a crossover collab: part tea house, part toy world, part live show.

A Festival Line-Up for All Ages

Down at the concourse, Play It Chilli Free has drumming acts, storytelling, poetry recitals, and even lantern riddles. Think of it as festival side-quests while you wait to catch that perfect golden-hour shot with Monday Bruce upstairs.

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Collect Stamps, Redeem Exclusives

And yes, there’s even a collector’s mechanic built in — a bingo-style stamp hunt! Complete activities, explore different spots, and you’ll earn stamps to redeem exclusive prizes like silk-screen printed tote bags (made with STPI!) and Munchi pancakes. It’s almost like a gacha game, but the prizes are guaranteed.

“Through the festival, we hope to transform our Centre into a festive hub where families and friends can celebrate Mid-Autumn in uniquely Singaporean ways, while bringing cultural vibrancy into the CBD.” ---  Alvin Tan, SCCC CEO

So, whether you’re a toy collector couple looking for a whimsical rooftop date, or a family of little collectors-in-training, MAFF 2025 has all the ingredients for a Mid-Autumn celebration that’s fun, cultural, and definitely Instagram-worthy.

📍 Event Details:
🗓️ 4 – 5 October 2025
📍 SCCC & Singapore Conference Hall
💰 Free & ticketed programmes (Singapore Citizens can use their SG Culture Pass)
👉 Full schedule & tickets: https://singaporen.sg/festivals/mid-autumn/familyfun/

Don’t just collect toys this Mid-Autumn; collect glowing memories with your loved ones! 💞

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Win Over 100 LABUBU Prizes at the EVO Amusement LABUBU Claw Machine Arcade Pop-Up!

Hi Huneybees,

Evo Amusement’s Claw Machine Arcade Pop-Up

Toy enthusiasts and claw machine fans, mark your calendars! EVO Amusement is bringing an exciting LABUBU Claw Machine Arcade Pop-Up to Stars of Kovan, starting 23 December 2024. With 17 claw machines and a dazzling collection of over 100 LABUBU prizes, this pop-up is a dream come true for fans of the beloved LABUBU characters.

You can dive into an incredible lineup of collectibles, including the highly coveted LABUBU V1 (The Monsters - Tasty Macarons Series Vinyl Face Blind Box) and LABUBU V2 (The Monsters - Have a Seat Vinyl Plush Blind Box). Exclusive treasures, such as the POPMART MOKOKO Twinkly Fairy Tale Vinyl Plush Doll Christmas Limited Edition, add even more thrill to the mix. Whether you're a collector or just love the excitement of claw machines, this pop-up is a must-visit.

At just $2 per play, with value packages of $10 for 6 tokens, the experience is as affordable as it is entertaining.

Open daily from 10am to 1am at Stars of Kovan, this limited-time arcade promises endless fun for families and collectors alike. Don’t miss your chance to snag rare treasures and festive cheer this holiday season - head to the LABUBU Claw Machine Arcade Pop-Up and see what prizes you can win! Have Fun and Good Luck!

EVO Amusement Claw Machine Arcade

Address: Stars of Kovan, 988 Upper Serangoon Road, #01-45, Singapore 534733

Operating Hours: 10am - 1am daily

Instagram: https://www.instagram.com/evoamuse/ 

Facebook: https://www.facebook.com/EvoAmuse/

#evoamusement

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BLAXK x BBRC Studios - The Creation of HeeDong

Hi Huneybees,

For the next few months, BLAXK by ActionCity (BLAXK), the space for pop culture, art, and collectibles, will collaborate with BBRC Studios to present The Creation of HeeDong Exhibition.  Featuring the works of South Korean artist Aaron Chang at his inaugural solo show in Singapore!

I was introduced to Aaron and HeeDong back at the Pop Toy Show in Singapore. His cute rendition of his Boston Terrier caught my attention with its adorable expressions. If you go on to the Instagram page, there are so many relatable memes and videos to our daily lives!

Meet Aaron Chang – the creator of HeeDong and IVY BOYS!

Based in South Korea, Aaron was previously the Design Director for New Balance Korea who worked in commercial design, UX/UI, and fashion advertising. His beautiful illustrations are a product of his love of fashion and preppy/Ivy style and credits his current style of personal illustrations as inspired by renowned fashion photographer Scott Schuman’s The Sartorialist blog, as well as renowned names like Pitti Uomo, Nick Wooster, and Takahiro Kinoshita.

Best known for his Ivy style of illustration, blending line art and colours with detailed fashion drawings to create his iconic style, Aaron became a strong advocate for the preppy culture and style, creating his own independent and unique IVY BOYS artworks and prints. The signature colours which the artist usually uses – yellow, pink, pale sky blue, and mint – are the colours of his childhood home in Busan, known for its incredible sunsets, seaside, and overall natural landscape.

Aaron held his solo IVY BOYS exhibition in Los Angeles in May 2022. The artist’s strong and clean Ivy Style art was also featured on Hypebeast for his collaboration with clothing label Percival – which was followed by a myriad of projects including brands like New Balance (Korea), Baracuta (Italy), AnIVY (Denmark), TVR (Japan), Grocery (Hong Kong), Drôle De Monsieur (France), Panyter (US) and Attorie (US).

Annyeonghaseyo, HeeDong the Wonder Dog!

HeeDong an inspiration by his real-life Boston Terrier, was born out of the sketchbooks of Aaron and

immediately took on a life of entertainment and fantasy, spreading humour and good vibes in our day-to-day encounters observed through a dog’s lens as he embarks on the various escapades and adventures we all yearn to be a part of.

Affectionately named ‘HeeDong’, this small dog in real life becomes much more in his dreams, or when his ‘hoomans’ are not around. HeeDong lives in a world where adventures are plenty, imagination boundless and anything is possible.

Launched via the world of Web3 and viral memes, HeeDong is not just a pet dog, but an art platform designed by Aaron to represent the inner child in all of us - pop culture, curiosity for the unknown, and wanderlust for escapades.  Gaining mass popularity through short-form animation and spawning off his own meme content on Instagram and TikTok, HeeDong is now ready to venture into the world of designer art toys and collectibles for his fanbase!

Exhibition Artworks and Merchandise

Bringing the cheeky yet undeniably adorable HeeDong to life through various mediums, The Creation of HeeDong Exhibition puts together a fascinating collection of collectible art prints, digital assets, large-scale sculptures, and exclusive art toys - showcasing Aaron’s captivating art which has created strong following of collectors and fans worldwide.

Standing at 30cm tall, this first release of 5 designs showcases HeeDong in multiple realms. Featuring interchangeable parts and movable arm joints, one can look forward to adding your own style into your collection of HeeDongs in the coming days. Do also keep your eyes on the lookout for the Varsity HeeDong exclusive to BLAXK!

With bright eyes wandering out into the galaxy of infinite possibilities, BBRC Studios x Aaron Chang presents the limited edition series of Collectible Figurines encapsulating a Space theme - a celebration of our hopes and dreams, and an ode to a better tomorrow.

*Available in Pearl White and Silver.

Exclusive collectibles & releases

Dive deeper into the wonderful world of HeeDong with the upcoming range of blind box figurines themed “The Daily Life of HeeDong”. Collect ‘em all, including two rare chasers. What do they look like, you might wonder? Head down to BLAXK to find out!

The Creation of HeeDong exhibition

The Creation of HeeDong exhibition invites you to step into the wonderful world of HeeDong’s dreams where his fantasies come to life, where memories are minted with new friends, and where experiences are filled with wonder. Stay tuned to BLAXK's Instagram as Aaron will be in town for an exclusive meet and greet session!

Period: 18 November 2023 (Saturday) – 14 January 2024 (Sunday)

Venue: BLAXK by ActionCity

Address: 107 North Bridge Rd, Funan, #01-03, Singapore 179097

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POP TOY SHOW Singapore 2023 Was A Blast!

Hi Huneybees,

The POP TOY SHOW was an absolute blast! Although my wallet took a hit, I was thrilled to snag some exclusive items.

Beloved POP MART characters like Molly, Hacipupu, Labubu, Dimoo, Pucky, and my personal favorite, SKULLPANDA, were all featured. Their statues adorned the event grounds and the area around Marina Bay Sands.

When I arrived, the place was already buzzing with fans, eager to grab their spots for the special launches. Despite the crowd, the event was well-organized, making it easy to navigate through the different sections.

The talented artists behind these charming characters were also present for meet-and-greet sessions. Though the queues filled up quickly, I managed to catch a glimpse of them. It’s incredible to witness the global fanbase these small blindbox characters have garnered.

Beyond the familiar POP MART characters, there were also booths showcasing other blind box collections from China. The Lulupie figures were particularly captivating with their moveable and magnetic parts, evoking a sense of innocent childhood playtime.

Simone Legno, the creative genius behind my favorite Tokidoki brand, also made an appearance to support the event. It’s always a pleasure to see this friendly Italian artist and his vibrant works. Despite my best efforts to resist, I couldn’t help but snag some of his merch.

Another highlight was the collaboration between HeeDong & IVY BOYS. Korean artist Aaron Chang, inspired by his pet dog, creates clean-cut 2D art with a varsity vibe that perfectly aligns with the latest fashion trends. This unique style made it one of my favorite features at the show. There is some Web3 incubation in the works, but it's a realm I'm not too familiar. Fans who dabbles in this brand new area, can come on down to check it out.

Local toy makers and artists from CoPlay have a special featured area at the event. It’s always a proud moment to see our homegrown talents showcased on the global stage. It was nice catching up with the artists since we last met at CoPlay. You can find show exclusives at their booths too!

There’s still a lot happening this weekend at PTS, and the one event I'm most excited about is the SKULLPANDA x CLOT collaboration figurine reveal. They're keeping it under wraps until tomorrow, and I’m hoping to catch a glimpse of it before it gets snagged up again.

The inaugural Pop Toy Show Singapore 2023 is happening from 8-10 September 2023 at the Sands Expo & Convention Centre Basement 2, Halls D & E. You can still get tickets at http://www.poptoyshow.sg. Come on down and have some fun!

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Shop Nordic Style With The New Moomin x 7-Eleven Limited Edition Eco-Friendly Bags

Hi Huneybees,

7-Eleven - Singapore's favourite convenience store is collaborating with Scandinavia's beloved enchanting fairy tale Moomin to launch an exclusive collectible range of limited-edition bags, made with sustainable materials (certified by the Global Recycle Standard) that are bound to make your shopping trips more enjoyable.

Created by Tove Jansson and known as Finland's crown jewels, Moomins are loved by the Finnish for embracing Nordic values like equality and balance. These timeless Finnish characters (Moomin, Snorkmaiden, Little My, Snufkin, Moominpappa, Moominmamma, Stinky, and the Hattifatteners) are wildly popular and adored around the world, with their presence found in theme parks, cafés, and even clothes and accessories.

#GoGreen Moomin Bags Redemption Details

There are 6 designs to get and they are only available via 7-Eleven's latest Shop and Earn stamps program; blind box style:

• Receive 1 stamp upon a $5 purchase at any 7-Eleven, and redeem a bag (the design of the bag will be not disclosed prior to purchase) with every 3 stamps and a top-up of $8.90 or 400 YUU points and $5.90 in cash
• 7-Eleven star products will get an additional stamp
• Stamp collection period – 15 Feb to 11 Apr 2023
• Redemption period – 15 Feb to 18 Apr 2023, or while stocks last

Little My Red Tote
Size: Approx. 32cm (width) x 38cm (height)

Looking for something to accessorize your spring or summer outfits with? This Scandinavian-style tote made with floral patterns featuring Little My will amp up the cuteness factor of your outfit. Spacious enough to fit notebooks, laptops, A4 folders, and more, it comes with a long strap to be comfortably worn over the shoulder and is perfect for carrying to school or work.

Snufkin Green Crossbody Pouch
Size: Approx. 22.5cm (width) x 17cm (height)

This multipurpose crossbody pouch features Snufkin in classic forest green and its utilitarian design with a rope shoulder strap can hold A5-sized items. The perfect carry-on for a day trip!

The Moomin Family Lunch Bag
Size: Approx. 23cm (width) x 15cm (height)

Get yourself this adorable lunch bag featuring the iconic Finnish fairytale characters – Moomin, Snorkmaiden, Moominpappa, and Moominmamma. Stowing and removing your lunchbox from the bag is simple, thanks to its wide-mouth design and dual zipper clasp.

Moomin Yellow Shopper
Size: Approx. 45cm (width) x 38cm (height)

Brighten up your day with this vibrant yellow shopper bag showing a dainty design of Moomin gathering wildflowers. Shop in style with this spacious yet lightweight bag, which can store your groceries with ease and can be worn over the shoulder. It is portable and can be simply stored by folding and rolling it up.

Moominvalley Orange Doc Pouch
Size: Approx. 22cm (width) x 16cm (height)

Add a stylish factor to your outfit of the day with this vibrant orange multi-use zipper pouch. Moomins and Hattifatteners are featured enjoying drinks and goodies in a party bag produced from recyclable materials. Its approximate A5 size makes it large enough to hold a tablet or serve as a makeup bag for all of your essentials.

Moomin In Nature Shoulder Tote
Size: Approx. 30cm (width) x 35cm (height)

Moomin, Little My, and Snufkin are all featured on this vivid blue Scandi-style bag, and it is a must-have to complete your 7-Eleven x Moomin merch collection. The bag comes with a handle and a long shoulder strap, so you can wear it cross-body or carry it in your hand. Made with thick durable cloth, it is big enough to fit everything you need for a day at work or play while still leaving room for more.

Stay hydrated with Moomins mini tumblers

To match your adorable bags, get your hands on 7-Eleven's Moomin-featured mini tumblers too! Look out for three new limited edition designs landing in 7-Eleven stores across Singapore from 15 February 2023! Enjoy your favourite hot or cold beverages in these multicolored flasks featuring playful Moomins characters. 7-Eleven patrons can buy these with any purchase and a top-up of $15.90 or 500 YUU points and $8.90 in cash.

*Transactions involving tobacco products, parking coupons, bill payments, top-up services, electronic gift cards, lottery sales, and sales from pre-order and delivery platforms do not qualify for stamp collection.

So, let's get shopping and start your Moomin collection.

For more information, visit  www.7-eleven.com.sg   

All images courtesy of 7-Eleven Singapore. #7Eleven

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