BLAXK x BBRC Studios - The Creation of HeeDong

Hi Huneybees,

For the next few months, BLAXK by ActionCity (BLAXK), the space for pop culture, art, and collectibles, will collaborate with BBRC Studios to present The Creation of HeeDong Exhibition.  Featuring the works of South Korean artist Aaron Chang at his inaugural solo show in Singapore!

I was introduced to Aaron and HeeDong back at the Pop Toy Show in Singapore. His cute rendition of his Boston Terrier caught my attention with its adorable expressions. If you go on to the Instagram page, there are so many relatable memes and videos to our daily lives!

Meet Aaron Chang – the creator of HeeDong and IVY BOYS!

Based in South Korea, Aaron was previously the Design Director for New Balance Korea who worked in commercial design, UX/UI, and fashion advertising. His beautiful illustrations are a product of his love of fashion and preppy/Ivy style and credits his current style of personal illustrations as inspired by renowned fashion photographer Scott Schuman’s The Sartorialist blog, as well as renowned names like Pitti Uomo, Nick Wooster, and Takahiro Kinoshita.

Best known for his Ivy style of illustration, blending line art and colours with detailed fashion drawings to create his iconic style, Aaron became a strong advocate for the preppy culture and style, creating his own independent and unique IVY BOYS artworks and prints. The signature colours which the artist usually uses – yellow, pink, pale sky blue, and mint – are the colours of his childhood home in Busan, known for its incredible sunsets, seaside, and overall natural landscape.

Aaron held his solo IVY BOYS exhibition in Los Angeles in May 2022. The artist’s strong and clean Ivy Style art was also featured on Hypebeast for his collaboration with clothing label Percival – which was followed by a myriad of projects including brands like New Balance (Korea), Baracuta (Italy), AnIVY (Denmark), TVR (Japan), Grocery (Hong Kong), Drôle De Monsieur (France), Panyter (US) and Attorie (US).

Annyeonghaseyo, HeeDong the Wonder Dog!

HeeDong an inspiration by his real-life Boston Terrier, was born out of the sketchbooks of Aaron and

immediately took on a life of entertainment and fantasy, spreading humour and good vibes in our day-to-day encounters observed through a dog’s lens as he embarks on the various escapades and adventures we all yearn to be a part of.

Affectionately named ‘HeeDong’, this small dog in real life becomes much more in his dreams, or when his ‘hoomans’ are not around. HeeDong lives in a world where adventures are plenty, imagination boundless and anything is possible.

Launched via the world of Web3 and viral memes, HeeDong is not just a pet dog, but an art platform designed by Aaron to represent the inner child in all of us - pop culture, curiosity for the unknown, and wanderlust for escapades.  Gaining mass popularity through short-form animation and spawning off his own meme content on Instagram and TikTok, HeeDong is now ready to venture into the world of designer art toys and collectibles for his fanbase!

Exhibition Artworks and Merchandise

Bringing the cheeky yet undeniably adorable HeeDong to life through various mediums, The Creation of HeeDong Exhibition puts together a fascinating collection of collectible art prints, digital assets, large-scale sculptures, and exclusive art toys - showcasing Aaron’s captivating art which has created strong following of collectors and fans worldwide.

Standing at 30cm tall, this first release of 5 designs showcases HeeDong in multiple realms. Featuring interchangeable parts and movable arm joints, one can look forward to adding your own style into your collection of HeeDongs in the coming days. Do also keep your eyes on the lookout for the Varsity HeeDong exclusive to BLAXK!

With bright eyes wandering out into the galaxy of infinite possibilities, BBRC Studios x Aaron Chang presents the limited edition series of Collectible Figurines encapsulating a Space theme - a celebration of our hopes and dreams, and an ode to a better tomorrow.

*Available in Pearl White and Silver.

Exclusive collectibles & releases

Dive deeper into the wonderful world of HeeDong with the upcoming range of blind box figurines themed “The Daily Life of HeeDong”. Collect ‘em all, including two rare chasers. What do they look like, you might wonder? Head down to BLAXK to find out!

The Creation of HeeDong exhibition

The Creation of HeeDong exhibition invites you to step into the wonderful world of HeeDong’s dreams where his fantasies come to life, where memories are minted with new friends, and where experiences are filled with wonder. Stay tuned to BLAXK's Instagram as Aaron will be in town for an exclusive meet and greet session!

Period: 18 November 2023 (Saturday) – 14 January 2024 (Sunday)

Venue: BLAXK by ActionCity

Address: 107 North Bridge Rd, Funan, #01-03, Singapore 179097

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Shop Nordic Style With The New Moomin x 7-Eleven Limited Edition Eco-Friendly Bags

Hi Huneybees,

7-Eleven - Singapore's favourite convenience store is collaborating with Scandinavia's beloved enchanting fairy tale Moomin to launch an exclusive collectible range of limited-edition bags, made with sustainable materials (certified by the Global Recycle Standard) that are bound to make your shopping trips more enjoyable.

Created by Tove Jansson and known as Finland's crown jewels, Moomins are loved by the Finnish for embracing Nordic values like equality and balance. These timeless Finnish characters (Moomin, Snorkmaiden, Little My, Snufkin, Moominpappa, Moominmamma, Stinky, and the Hattifatteners) are wildly popular and adored around the world, with their presence found in theme parks, cafés, and even clothes and accessories.

#GoGreen Moomin Bags Redemption Details

There are 6 designs to get and they are only available via 7-Eleven's latest Shop and Earn stamps program; blind box style:

• Receive 1 stamp upon a $5 purchase at any 7-Eleven, and redeem a bag (the design of the bag will be not disclosed prior to purchase) with every 3 stamps and a top-up of $8.90 or 400 YUU points and $5.90 in cash
• 7-Eleven star products will get an additional stamp
• Stamp collection period – 15 Feb to 11 Apr 2023
• Redemption period – 15 Feb to 18 Apr 2023, or while stocks last

Little My Red Tote
Size: Approx. 32cm (width) x 38cm (height)

Looking for something to accessorize your spring or summer outfits with? This Scandinavian-style tote made with floral patterns featuring Little My will amp up the cuteness factor of your outfit. Spacious enough to fit notebooks, laptops, A4 folders, and more, it comes with a long strap to be comfortably worn over the shoulder and is perfect for carrying to school or work.

Snufkin Green Crossbody Pouch
Size: Approx. 22.5cm (width) x 17cm (height)

This multipurpose crossbody pouch features Snufkin in classic forest green and its utilitarian design with a rope shoulder strap can hold A5-sized items. The perfect carry-on for a day trip!

The Moomin Family Lunch Bag
Size: Approx. 23cm (width) x 15cm (height)

Get yourself this adorable lunch bag featuring the iconic Finnish fairytale characters – Moomin, Snorkmaiden, Moominpappa, and Moominmamma. Stowing and removing your lunchbox from the bag is simple, thanks to its wide-mouth design and dual zipper clasp.

Moomin Yellow Shopper
Size: Approx. 45cm (width) x 38cm (height)

Brighten up your day with this vibrant yellow shopper bag showing a dainty design of Moomin gathering wildflowers. Shop in style with this spacious yet lightweight bag, which can store your groceries with ease and can be worn over the shoulder. It is portable and can be simply stored by folding and rolling it up.

Moominvalley Orange Doc Pouch
Size: Approx. 22cm (width) x 16cm (height)

Add a stylish factor to your outfit of the day with this vibrant orange multi-use zipper pouch. Moomins and Hattifatteners are featured enjoying drinks and goodies in a party bag produced from recyclable materials. Its approximate A5 size makes it large enough to hold a tablet or serve as a makeup bag for all of your essentials.

Moomin In Nature Shoulder Tote
Size: Approx. 30cm (width) x 35cm (height)

Moomin, Little My, and Snufkin are all featured on this vivid blue Scandi-style bag, and it is a must-have to complete your 7-Eleven x Moomin merch collection. The bag comes with a handle and a long shoulder strap, so you can wear it cross-body or carry it in your hand. Made with thick durable cloth, it is big enough to fit everything you need for a day at work or play while still leaving room for more.

Stay hydrated with Moomins mini tumblers

To match your adorable bags, get your hands on 7-Eleven's Moomin-featured mini tumblers too! Look out for three new limited edition designs landing in 7-Eleven stores across Singapore from 15 February 2023! Enjoy your favourite hot or cold beverages in these multicolored flasks featuring playful Moomins characters. 7-Eleven patrons can buy these with any purchase and a top-up of $15.90 or 500 YUU points and $8.90 in cash.

*Transactions involving tobacco products, parking coupons, bill payments, top-up services, electronic gift cards, lottery sales, and sales from pre-order and delivery platforms do not qualify for stamp collection.

So, let's get shopping and start your Moomin collection.

For more information, visit  www.7-eleven.com.sg   

All images courtesy of 7-Eleven Singapore. #7Eleven

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Enjoy A Disney Experience at Capitaland This Christmas

Hi Huneybees,

Our favourite Disney friends have joined us this Christmas on our magical shopping experience at CapitaLand Malls. 

Spanning across all 16 CapitaLand malls, there will be different life-sized Disney character figurines to join your Insta-worthy shots, alongside projection shows as well as shopping promotions happening from now till 31st December 2022. You can have the Disneyland experience without having to travel abroad!

Character "appearances"

• Aperia: Winnie The Pooh
• Bedok Mall: Frozen
• Bugis Junction: Incredible Hulk
• Bugis +: Incredible Hulk
• Bukit Panjang Plaza: Winnie The Pooh
• CQ @Clarke Quay: Captain America
• Funan: Iron Man
• IMM: Monsters, Inc.
• JCube: Frozen
• Junction 8: Toy Story
• Lot One Shoppers’ Mall: Thor
• Raffles City: Star Wars
• SingPost Centre: Toy Story
• Tampines Mall: Mickey Mouse and Minnie Mouse
• Westgate: Cars

Projection shows

Raffles City Singapore and Bugis Junction will also be hosting projection shows inspired by Disney+ Originals, with scenes from "Star Wars: Andor" at Raffles, whilst the latter will showcase "SheHulk: Attorney at Law".

Here's the schedule for the shows:

Limited edition Disney merchandise in retail pop-ups

7 CapitaLand malls will be hosting an exclusive retail pop-up space, selling product collaborations with local brands Klosh, L’zzie, Shop The Paw, and The Elly Store. You'll find pet accessories, apparel for both children and adults, as well as gift ideas for the holidays.

You will also be entitled to an exclusive purchase-with-purchase promotion to get Disney-themed Recyclable Tote Bags (S$10) with any purchase in the pop-up stores (while stocks last). With patterns inspired by beloved Disney, Pixar, and Marvel characters, the eco bags come in blind packs with four mystery designs!

List Disney retail pop-ups:

• Bugis Junction: L1 Hylam Street Atrium (21 Nov 2022-26 Jan 2023)
• Bugis +: L2 Atrium (21 Nov 2022-26 Jan 2023)
• Funan: B2 Atrium (28 Nov 2022-20 Jan 2023)
• Junction 8: L2 Atrium (14 Nov 2022-27 Jan 2023)
• Raffles City Singapore: L2 Atrium (7 Nov 2022-20 Jan 2023)
• Tampines Mall: L1 Concourse (9 Nov 2022-24 Jan 2023)
• Westgate: L1 Atrium (16 Nov 2022-28 Jan 2023)

Shopping Promotions

From now till 23rd December 2022, when you spend at least $150 at any of the participating malls, you’ll be able to get a $10 eCapitaVoucher and if you’re a CapitaStar member, completing the daily quests on the CapitaStar app, you will stand to score even more shopping vouchers, promo codes, and 1 million STAR$® (worth $1,000)!

Each CapitaLand mall has its own shopping promotions, so do follow their website for more details. Have a merry good time shopping and I can't wait to see your lovely photos on social media! 😉

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