Draw Fashion Inspirations With Atome's New Look-A-ZIne

Hi Huneybees,

Atome has launch its first ever Look-a-zine - a hybrid lookbook-cum-magazine, featuring everyday fashionistas alongside styled, professional models decked in outfits from their retail brand partners such as Charles & Keith and ALDO.  

Themed “Own Your Expression”, the Look-a-zine is a 26-page fashion storytelling book that showcases how Asia’s Gen Z and millennials express themselves through their unique sense of style and fashion, challenging conventional fashion and beauty norms. The Look-a-zine is an extension of Atome’s Own Your Expression campaign (that launched back in June at the Atome Pop-Up event) and also serves as a mini-lookbook of the latest fashion trends across Asia,  curated mostly from a 2-week regional social media challenge on Instagram and TikTok.

The Look-a-zine’s main themes are:

• Maximalism- One may define maximalism as audacious, extravagant, and exaggerated - but there is more than meets the eye with this fashion trend — literally and figuratively. 
  
  
• Fashion Means Business - Think fashion is all play and no work? It's time to embrace sharp and business-ready sartorial splendour!
  
  
• We Own The Night - With the help of fashion-forward nighttime looks, you'll make a bold statement every time you step into the room!
  
  
• Be Kind, Unwind - Gone are the days of covering up your body's flaws and imperfections. Be kind to yourself, and wear whatever you wish!
  
  
• Street Smart - No matter the direction you choose to go, let your fashion do the talking with bold looks that are sure to stop traffic. 
  
  
• Love Yourself - Love your style, and love yourself! All you need is an unwavering sense of confidence and boldness that will turn heads for all the right reasons.
  
  
• Walk On The Wild Side - Dare to wear eccentric, eclectic, and experimental looks - but forget the labels, and just have fun expressing yourself with an arsenal of fashion options!
  
  
• Time After Time - Fashion trends come and go, but style is eternal. It's time to embrace styles, reinvented in ways you won't be able to resist!

You can view the Look-a-zine above and I can't wait to see all your fashion looks! 😁

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[Updated] Get Special Deals At Atome "Own Your Expression" Pop-Up

Hi Huneybees,

Have you been eyeing that bag for a while? Or have been wanting to revamp your house but don't want to break your wallet all at once? Have you checked out Atome?  It is Asia’s leading buy now pay later service, partnering with online and offline retailers, offering choice, convenience, and flexibility in how consumers shop and pay. 

Last weekend, they held a fashion show, themed “Own Your Expression”. 80 looks were shown on both physical and virtual runway from Atome’s 42 fashion and beauty merchant partners, across 7 markets from names like ZALORA, ALDO, SHEIN, Lacoste, Ted Baker, and Lookfantastic, in the various themes of Maximalism, Y2K and Street Urban.

Atome's ambassador - Kpop group ASTRO made a "special" appearance on the runway. And also winners from Singapore, Malaysia, and Indonesia of the “Own Your Expression” social challenge also strut the runway alongside the likes of professional models and influencers. While watching the show, viewers could also shop the looks online at their favourite brands.

The Atome "Own Your Expression" Pop-Up is held at Suntec City West Atrium from 25 Jun - 3 Jul. There are tons of deals to pick up, such as Mystery Gifts, special days 10% Cashback, TANGS vouchers to be won as you Spin The Wheel, etc.

So, go ahead and give Atome a try. I've already made a few purchases and it feels good to be able to get the things that I want, whilst managing my spending...  Happy Shopping! 😛

Do follow me on my social media for more daily updates...
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{Update] A Gateway To New Styles At Raffles City Shopping

*Finally got the video uploaded*

Hi Huneybees,

SHOPPING - a "sport" that I love indulging in every day, there is always an excuse to go shopping, be it for a new pair of shoes, to check out the latest beauty product or simply just to enjoy the air conditioning, there is no way I would reject going shopping. LOL!

With the change of weather, comes a new season and maybe it's time to change up your style and closet? Raffles City recently had a refreshing new take on the fashion runway, sending models dressed in fashion pieces and accessories that the mall carries, showing their customers that you don't have to play safe and shop in just one store to get your style going, it's fun sometimes to mix and match across their stores and see what special "concoction" style you can come up with.

Themed as "Your Gateway to Style", new styles are created as the familiar classic get restyled, reworked and reimagined. Retro prints of the '80s as well as the voluminous shapes of the '90s, get updated on the runway of Raffles City's Spring/Summer 2019 showcase under the hands of fashion producer and stylist Jerome Awasthi. He pairs the season's hottest style and trends from international names such as Shanghai Tang, MAJE, Mango, Kate Spade together with Singapore's very own brands such as SABRINAGOH, GINLEE Studio, KLARRA and Womb.

Take a look at the fashion show below...


Other than just fashion shows, there are also tons of side activities to make your shopping experience even more fun!

Destination: Style - Up Close and Personal Fashion Tips with Furqan
Style Guru Furqan Saini will be sharing his hard-won insights at workshops, Themed "Destination: Style", the workshops will highlight the best workwear and travel ensembles of the new season; unveiling their newest cuts and styles for instaworthy looks, some of the brands fronting the workshops include ALDO, Robinsons, GINLEE Studio and Alan Photo..

Workshop Schedule
19 Apr, 3pm Workwear Edits
20 Apr, 3 pm: Weekday Chic
21 Apr, 3pm: Travel in Style

A registration fee of $10 is required.
To sign up, please email marcom.rcs@capitaland.com

Girl's Night Out with Raffles City
Treat your girlfriends to a fun night out with a multitude of fashion offerings and accessories from participating brands - Dorthy Perkins, SABRINAGOH, Warehouse, ALDO, Fe the Nail Lounge, Dyson, Muji and Thomas Sabo.


Get a complete makeover courtesy of fashion stylist Ben Lim, hairstyling by Dyson and makeup done by M.A.C. Also, you can also indulge yourselves with express gel manicure, delectable bites, refreshments and free-flow alcohol.

Schedule
25 Apr, 6.30-9.30pm
Venue: Level 3 Atrium
Ticketed event at S$35 per pax

There are also tons of shopping promotions and rewards waiting for you;  a trip for 2 to Italy, Dyson Supersonic Hairdryer as well as CapitaVouchers all for you to stand a chance to win! https://www.capitaland.com/sg/malls/rafflescity/en/deals/your-gateway-to-style-at-raffles-city.html. For more information on Raffles City's promotions for this shopping season, go to www.rafflescity.com.sg.

Have fun shopping and hope to see you there! I'm definitely going wardrobe updating with hubby this weekend...

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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Pauline Lan (蓝心湄) Pointed Me Out At The Lady First 女人我最大- Singapore Press Conference !!!

Hi Huneybees,

I am still jittering with excitement even after attending the press conference for Lady First 女人我最大 (Singapore Edition). As you guys would have known, I would guest appearing on the programme and yesterday marks the official launch (or rather announcement) of the event.

I had the chance to run backstage and meetup with the 9 other gorgeous ladies, as well as the host Pauline Lan (蓝心湄) and the resident stylist Xiao Kai (小凯). Present were also the 4 local 老师 - Bryan Gan, Clarence Lee, Keith Png and Ken Hong.

Here's some of the shots of me with them backstage...

Ok. Now it's time to go to the front, SHOWTIME!

First, introducing the "ladies team" - Kelly Poon (Singer), Angel Di Jia (88.3FM DJ), Candyce Toh (Host/Actress), Carrie Yeo (Singer), Celyn Liew (Finalist of Sunsilk Academy Fantasia), Kanny Theng (Host/ Model), Tay Kexin (Singer), Silver Ang (Celebrity Blogger/Model/Actress) and lastly Winnie Lee or Vee (Contestant of Sunsilk Academy Fantasia). Missing from the team was Cheryl Wee (Spokesperson of Jean Yip/Singer), she couldn't make it to the press con yesterday.

One unique segment from the Singapore edition of Lady First (女人我最大) is that there would be a outdoor segment, that would be hosted by the leader of the ladies team - Kelly Poon. She will be taking to the streets to talk to different women regarding the topic of the day.

Bryan Gan, Clarence Lee, Keith Png, Ken Hong and Xiao Kai.

I heard little whispers amongst the crowd, Xiao Kai was memerising the ladies and alot were looking to him as though the Saviour has arrived! I must say he looked dang good, like a mannequin on stage!

Now, introducing the goddess - PAULINE LAN!!!

During the conference, Pauline shared her views of the local women. She thinks as the humid weather was our main "excuse", some common mistakes she spotted was overly thick makeup or super extreme, no makeup at all. 

Something she pointed out was also the wrong choice of lingerie, why choose a smaller bra cup size, causing overflowing breasts or, as she pointed at the host, Peifen, wrong choice of panty, causing a HUGE VPL (visible panty line) moment with her body hugging dress.

When asked, Pauline gave the Singapore women only 3 points! Why? Coz the men are also not making an effort for us girls wana get dolled up for! The men do not look after themselves, do not dress up, seriously who are we dolling up for?

Every lady in the room were cheering her on and the ladies team went on "complaining" about what they don't like about the Singaporean men too... 

The best moment would have to be the part where I got singled out amongst the audience. I left an impression on Pauline and said that I was the plus size representative. Even though there were some teasing words as well as some stuffs you guys can only know when watching the episode, all I can say is I was jumping with joy in my mind! Woohoo!!! Best moment ever! 

P.S. Anyone at the press con with a snippet of me, please share the video with me please???

The press conference was like 2 hours of the programme filming, everyone laughing and jeering,  this has to be the most interesting press con I ever been! 

Lady First - Singapore premieres on E City (Starhub TV Channel 111/825) on 20 May at 8pm. It will also be made available on Starhub TV Anywhere on www.starhubtvanywhere.com to allow viewers to catch the programme on the move.

On the social media platforms, 'live' updates from on-ground events and publicity stunts will be shared on Starhub Entertainment Facebook page, Instagram and Twitter. Fans can also look froward to participating in weekling contests such as "Best Hairdo of the Week" via Instagram. To join in the discussion or share their thoughts in Twitter and Instagram, fans can follow the official hashtag #ladyfirstsg. 

Viewers who are keen to find out more about featured products will be directed to a specially set-up microsite (www.starhub.com/ladyfirstsg) where they can also chat with like-minded people on the forum and keep up-to-date via its photo and video galleries.

Webisodes that are not shown on air will also be made available exclusively at the microsite. These webisodes offer a more personal aspect to the show, for example sneak peeks into the stylists' bags to find out which skincare items they swear by. Viewers who miss an episode can also check the microsite for video clips on key highlights of each episode.

Ending this post with a shot of me with the Ladies Team.

So 姐妹们, let's make Pauline give us a perfect 10 the next time she hits the streets of Singapore, be sure to watch every single episode, be confident and make all those men out there turn the heads for you!

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