Draw Fashion Inspirations With Atome's New Look-A-ZIne

Hi Huneybees,

Atome has launch its first ever Look-a-zine - a hybrid lookbook-cum-magazine, featuring everyday fashionistas alongside styled, professional models decked in outfits from their retail brand partners such as Charles & Keith and ALDO.  

Themed “Own Your Expression”, the Look-a-zine is a 26-page fashion storytelling book that showcases how Asia’s Gen Z and millennials express themselves through their unique sense of style and fashion, challenging conventional fashion and beauty norms. The Look-a-zine is an extension of Atome’s Own Your Expression campaign (that launched back in June at the Atome Pop-Up event) and also serves as a mini-lookbook of the latest fashion trends across Asia,  curated mostly from a 2-week regional social media challenge on Instagram and TikTok.

The Look-a-zine’s main themes are:

• Maximalism- One may define maximalism as audacious, extravagant, and exaggerated - but there is more than meets the eye with this fashion trend — literally and figuratively. 
  
  
• Fashion Means Business - Think fashion is all play and no work? It's time to embrace sharp and business-ready sartorial splendour!
  
  
• We Own The Night - With the help of fashion-forward nighttime looks, you'll make a bold statement every time you step into the room!
  
  
• Be Kind, Unwind - Gone are the days of covering up your body's flaws and imperfections. Be kind to yourself, and wear whatever you wish!
  
  
• Street Smart - No matter the direction you choose to go, let your fashion do the talking with bold looks that are sure to stop traffic. 
  
  
• Love Yourself - Love your style, and love yourself! All you need is an unwavering sense of confidence and boldness that will turn heads for all the right reasons.
  
  
• Walk On The Wild Side - Dare to wear eccentric, eclectic, and experimental looks - but forget the labels, and just have fun expressing yourself with an arsenal of fashion options!
  
  
• Time After Time - Fashion trends come and go, but style is eternal. It's time to embrace styles, reinvented in ways you won't be able to resist!

You can view the Look-a-zine above and I can't wait to see all your fashion looks! 😁

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Shop Korean Fashion Online - Me-In™

Hi Huneybees,

Me-In™ - the Korean lifestyle online store has officially launched recently. With fashion trends  for the "It" girl in every occasion, you can look your best and gain confidence in everything you do. Always ready for the challenges that lie ahead of her demanding and high-paced lifestyle each day. Me-In™ is here to help the modern woman to achieve this effortlessly.

The logo Me-In™, pronounced as “Mi – In” in Korean encompasses:

• 美IN Inner Beauty
• 美人Beautiful People
• 美引Leading Fashion Forward

Hyejin KIM

Creative Director

Hyejin Kim has worked in the Korean online shopping mall industry for the past nine years. Her experience coincides with the initial rise in popularity of online shopping in Korea during the early 2000’s. During this period, Hyejin has worked as a freelance model with many of the largest and most popular Korean online brands. 

She has also worked as an assistant casting director for several popular Korean commercials. Finally, early in her career, Hyejin worked as an assistant stylist at one of the first Korean online shopping malls, where she learned the ins and outs of basic operations.

Hyejin Kim, together with her stylist, Song-yee Gil, has put together visuals for the shoppers to visualize the complete outfits with matching accessories for that right look. Shopping at Me-In™ is a head-to-toe experience and unique in its own way. It's as though you are shopping through a LookBook.

At the launch, we previewed the different looks for work and play. 6 Korean models were flown in and they were dressed from head-to-toe in clothings and accessories from www.me-In.kr. I just came back from Korea and the ladies there really dress up everyday. Their office wear is not your usual black and white and when it comes to a date out, their would go for the effortless look, whilst they get all glam-ed up for the night out.

WORK

PLAY

LOVE

See! Told you Me-In can get your ready for all occasions! And before you start logging in and go do some online shopping, here's an introduction the the models...

KIM Minyoung

DOB: 1 September 1991

Minyoung is a student at Incheon National University where she is studying Theater and Film. She made her debut by winning a model contest for a Korean beauty drink called Miero Fiber. Minyoung has also filmed a commercial for LG’s Optimus line of LTE mobile phones. In her free time, Minyoung enjoys listening to music and watching Korean TV shows.

JEONG Nari

DOB: 27 November 1988

Nari has worked as a freelance model for a variety of Korean online shopping malls since she turned 18. During university, she studied computer science. Last year, Nari came in second in a model contest sponsored by a major Korean online game company.In her free time, she enjoys hiking, golf and snowboarding.

SUN Jiwon

DOB: 5 February 1986

Jiwon has worked as a model at Dahong, a leading Korean online shopping mall, since 2006. She studied law during university and is contemplating a career as a lawyer in the future. In her free time, Jiwon enjoys cooking and spending time with friends.

LEE Miseon

DOB: 29 April 1986

Miseon has worked as a model since 2005. She has also had minor roles in several Korean dramas and movies. Recently, Miseon has been focusing on modeling engagements in China. In her free time, Miseon enjoys giving and receiving nail art. She is also a pet lover and raises two dogs at home.

LEE Hyunjung

DOB: 4 July 1991

Hyunjung has worked as a freelance model since middle school. Last year, she came in third place in a beauty contested hosted on a Korean cable TV channel. The contest was only for those with natural beauty. In her free time, she enjoys making scented candles and diffusers.

KIM Siyeon

DOB: 21 October 1991

Siyeon began her model career two years ago. Before that, she was a member of a Korean girl group. During her brief music career, she performed live on Korea’s most popular music channel (called Mnet). In her free time, Siyeon enjoys cooking and traveling. She also lives an active lifestyle and enjoys a variety of sports.

At the launch we also spotted Diana Ser with her husband James Lye amongst the invited guests...

Okok! Now you can go shopping!

Have fun!

http://www.me-in.kr

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