Glow Festival by Prudential is back at Marina Bay from 5 to 13 July 2025, and this year, there's a brand-new reason to pamper yourself while soaking in all the self-care, fitness, and good vibes. Say hello to Birkenstock’s Sole Sanctuary - a tranquil, foot-loving oasis that’s literally grounding wellness from the feet up!
If you’ve ever dreamt of taking a break during a packed event and stepping into a spa-like haven, this is it! AndI bet your feet will thank you later!
What’s the Sole Sanctuary?
Bringing its rich legacy of foot health and comfort, Birkenstock has created an immersive wellness space right at the heart of the Glow Festival. Whether you're in between yoga sessions, exploring Marina Bay, or simply need a moment to reset, this is the place to pause, restore, and recharge.
Here’s what’s waiting for you inside the Sole Sanctuary:
1) Reflexology-Inspired Foot Spa Massages
Breathe in, exhale, and let the experts work their magic with Birkenstock’s COSMOS-certified Care Essentials. Made with 100% natural-origin ingredients like eucalyptus, cedarwood, and patchouli, this vegan-certified range hydrates, soothes, and re-energises that's perfect after a day of festival fun.
2) Discover Your Perfect Fit
Always wondered if you're wearing the right sandals? At the Sole Sanctuary, you can get a personalised foot scan that analyses your footprint and posture. With the insights, Birkenstock’s team will help match you with the perfect pair of sandals, designed to support your everyday lifestyle in total comfort.
3) Try Before You Buy: Footwear & Skincare Showcase
Explore Birkenstock’s latest footwear styles and get hands-on with their rejuvenating skincare range. All products are dermatologically tested, sustainably packaged in glass and aluminum, and made in Germany, so you know they’re high quality from top to toe!
There’s A New Boutique Too!
The Sole Sanctuary activation also celebrates the opening of Birkenstock’s newest boutique at Marina Bay Sands (#01-15). Designed in the brand’s signature Urban Birch aesthetic, the space is calm, elegant, and earthy, which makes it the perfect stop before or after your sanctuary session.
It’s not just about sandals, sweeties. With a shoemaking heritage dating back to 1774, Birkenstock champions sustainability, foot health, and innovation. Over 95% of their products are made in Germany using ethically sourced European materials, and their lifestyle offerings now include natural skincare and even sleep systems. So yes, Birkenstock is the real deal when it comes to wellness, from head to toe. Or should we say… from sole to soul?
Whether you're planning a solo wellness escape, a girls’ day out, or a romantic date night under the stars, make sure to drop by the Sole Sanctuary. It's your little escape from the hustle, and a beautiful reminder to stay grounded.
Glow Festival 2025 by Prudential
📍 Marina Bay
🗓️ 5 to 13 July 2025
🕙 10AM – 9PM daily
🌐 glowfestival.sg | birkenstock.com/sg
