Hi Huneybees,
Woohoo! Pleasure lovers, Ice Cream Fanatics! You are in for a treat! MAGNUM SINGAPORE Pleasure Store opened at Clarke Quay’s Central Fountain Square this weekend. It also coincided with the launch of the new Magnum Pink (Marc de Champagne) and Magnum Black (Espresso) – two decadent ice creams each reflecting the different, contrasting sides to our personalities; flirty and frivolous or sophisticated and elegant.
The party begin with drinks, canapes and a little mingling with photo taking opportunities. Some celebrities were also spotted amongst the crowd - Jack and Rai, The Muttons, Keagan Kang, Jade Seah, etc.
I was treated to a media preview inside the Pleasure Store before it was officially opened to public. Come on in and check it out...
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| Busy chefs at work... |
So, what is the MAGNUM SINGAPORE Pleasure Store about?
A key and central element to all Magnum Pleasure Stores, including Singapore’s, is the experience of designing one’s very own Magnum. Starting with an uncoated vanilla Magnum, pleasure makers will take pleasure seekers on a unique six steps journey, where they can indulge the senses in the sights, sounds and smells of Magnum chocolate and ice cream in designing their very own Magnum.
Simply tick your choices and the friendly staffs will prepare your creations.
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| Choose from an array toppings for your very own MAGNUM ice cream. |
Pleasure seekers can also have their very own Magnum creation seen through the Magnum Lookbook that has been specially created to allow digital capture and sharing of their unique designs online and at the store. My mum and I made our own creations and nothing beats eating something that was done by you. Agree??
On top of that, MAGNUM SINGAPORE Pleasure Store also serves up exquisite and sumptuous Magnum desserts and cocktails long into the night. The menu of remarkable pleasures includes beautiful Magnum dessert creations such as “A Midsummer’s Night Dream”, created from edible flower, assorted fizzy berries, white chocolate sheet and a Magnum.
We were also wow-ed by the couture dress - The Magnum Pink & Black Twitter Vote Dress, designed by fashion label, Cute Circuit. It was worn by Jaymee Ong.
Pleasure seekers also had the opportunity to play fashion designer for the night by influencing the colour and pattern of the Magnum Pink and Black Twitter Vote Dress in real-time. This beautiful couture dress was fitted with a layer of ‘intelligent fabric’ containing high-density LEDs which was simply controlled via an app which communicated Twitter votes #MakeitPink or # MakeitBlack to the dress. Their live tweets were collected via a Moodometer on stage which decided on the color and pattern of the dress.
“Designing and creating the Magnum Pink and Black Twitter Vote Dress has been a pleasure. The newly launched Magnum Pink and Magnum Black are designed to indulge the different sides of your personality at different moments; a key theme which we wanted to reflect in the dress itself. Now, for the first time ever, we have beautiful French chiffon gown which is the perfect, adaptable outfit; whether you’re in a flirty and expressive mood or are feeling sophisticated and elegant.” --- Francesca Rosella, Co-Founder and Chief Creative Officer, Cute Circuit
About CuteCircuit
Internationally-know fashion house, CuteCircuit, has been pushing the boundaries of wearable technology since its launch in 2004. A global leader in interactive fashion, CuteCircuit has introduced many ground-breaking ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro-electronics. CuteCircuit come with a host of internationally fashionable and fabulous celebrity fans. Most recently, Nicole Scherzinger debuted the world’s first high fashion couture dress to feature Tweets, designed and created by CuteCircuit.
CuteCircuit is also the high end fashion designer of choice for Katy Perry, who worn their creations at a number of her stage shows and appearances. The label launched its pret-a-porter line in 2010, bringing the first-ever technologically infused casual wear tomajor fashion retailers. CuteCircuit is headquartered in Shoreditch, artistic heart of London, where the Creative Director Francesca Rosella and CEO Ryan Genz are the design duo behind all of CuteCircuit;s amazing creation.
“I was flattered to be invited to wear the Magnum Pink and Black Twitter Vote Dress tonight. I was often dress to reflect the mood that i am in and the Magnum Pink and Black Twitter Vote Dress is really a luxurious and fashionable way to indulge the different sides of my personality and mood.” --- Jaymee Ong
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| Paul Foster was the host for the night. |
What are they eating? Well, it's time to unveil the other surprise! But first, there was a short speech by Mr. Moustapha Khaled, Country Director, Unilever Singapore.
“The new MAGNUM SINGAPORE Pleasure Store is a unique concept store where pleasure is yours for the making. It has been a hit across the globe and hence we want to bring this experience to the discerning pleasure seekers in Singapore”, said Mr. Moustapha Khaled, Country Director, Unilever Singapore.
Yipee! Time to try the new flavours~
Babe and Hunk with indulgent ice cream. Yummy!
For those feeling fun and frivolous, the Magnum Pink, a pink Marc de Champagne ice cream coated with a premium pearlescent pink layer of crackling Magnum chocolate sauce, is the prefect indulgent treat to bring out the exuberant bubbly side. To match a more refined and elegant personality, the Magnum Black, containing intense black espresso coffee swirled in a smooth, creamy vanilla ice cream that is covered in the signature thick layer of crackling dark Magnum chocolate, is simply delectably decadent.
Thank you MAGNUM for the pleasurable journey!
The New Magnum Pink and Magnum Black will be available island wide on 1st August 2013. The MAGNUM SINGAPORE Pleasure Store will be roving around Singapore, with the first stop at Clarke Quay Central Fountain from the 27th of July to the 26th of August and will be open daily, from 12pm to 11pm.
More photos from that day's event, can also be viewed at
my album here.
