LUX stands with female athletes and challenges sports media to "Change The Angle"

Hi Huneybees,

Unilever's global beauty brand, LUX, is rallying people once more to stand up against everyday sexism. Enough is enough, it's time to change our views, and stop the objectification of women's bodies in sports, focusing on their sporting prowess, instead of highlighting on female intimate body areas. LUX challenges broadcasters and viewers to #ChangeTheAngle!

At South Africa's highly anticipated Durban Open Women's Beach Volleyball tournament this week, female athletes sported QR codes on precisely those areas the cameras tend to focus on. Upon scanning, these 'viewers' were directed to a short film – 'Hey Camera', which calls on those behind the cameras to end the blatant objectification of women and, instead, focus on their strengths.

According to its research, women are 10 times more likely to be objectified than men. While this objectification is rife across society, the brand saw that sports were the perfect, attention-grabbing example to call this out. Men in sports are frequently portrayed as strong role models who are at the top of their game. On the contrary, women's body parts are what receive the most attention, with cameras zooming into their breasts or exposed butt cheeks.

LUX believes this objectification can diminish female achievements and also undermine confidence. The #ChangeTheAngle campaign aims to create a sense of urgency among people to call out what are increasingly unacceptable behaviors in real-time and put pressure on broadcasters to change the camera gaze by sharing 6 guidelines for them to adhere to while filming women in sports.

Bringing this campaign to live, LUX partnered with one of South Africa's leading broadcaster - The South African Broadcasting Corporation (SABC Sport), which has an audience of 19.7 million in South Africa to live stream the event on the 15th and 16th of April.

The integrated campaign has also been pulled through online, social and PR channels with thousands of generated content via influencers, celebrities, athletes and media such as Gsport4girls, 2 times olympic gold medal Caster Semenya, Cricket commentator Kass Naidoo, Miss Universe 2019 Zozibini Tunzi.

Miss Universe 2019 Zozibini Tunzi

"This is a bold and powerful move for a beauty brand like LUX to take, and it makes me even prouder to be a part of the LUX family. I am hoping to see the change that we need in the sports fraternity so that women athletes are celebrated for the amazing talent that they have rather than being objectified in a sexual manner. I encourage everyone to do what they can to participate and push media in South Africa and across the world to #Change the Angle". --- Zozibini Tunzi former Miss Universe

It's 2023 and it's definitely time to look beyond the surface and learn to appreciate the talents of others, everyone can be a change agent and cancel out sexism ~

Do follow me on my social media for more daily updates...
 Facebook page | Twitter | Instagram | TikTok

Read More

Samsung Singapore’s Bespoke Marvel-themed Collection Brings Super Hero Style into Homes

Hi Huneybees,

It's time to assemble the team again as Samsung Electronics Singapore unveils an all-new Bespoke Marvel Collection, with four action-packed designs for its Bespoke Refrigerator line.

Following the previously launched Bespoke Disney Collection, Marvel fans will definitely fall in love with this new collection that comes with a variant of 4-Door Flex, the 1-Door Flex, and the Bottom Mount Freezer, featuring fan-favorite Super Heroes, including Captain America, Iron Man, and Spider-Man. With a darker color palette, the collection also blends well with homeowners who are seeking to "power up" their kitchen decor with an ultra-modern and cool-toned aesthetic.

Bespoke Marvel Collection Designs

Each of the four Marvel designs has its own charm that will not only delight Marvel fans, but all homeowners looking for a custom piece to complement their existing interior décor with action-packed designs.

M01 - Mightiest Hero

Cannot decide on which hero? Pair Captain America and Iron Man to get ready to cook up a storm in your very own kitchen!

M02 - The First Avenger

Bzzaam! Bring out your inner hero with Captain America’s signature shield and bring in all the action into the kitchen. Never go wrong with the iconic red, white, and blue color combination!

M03 - Spectacular Spider-Man

Look out, Spider-Man is swinging by! Give your kitchen a gravity-defying makeover with this striking design to accompany your culinary tricks.

M04 - Avengers, Assemble!

With all eight Avengers together, this star-studded team with a refreshing pop of color is sure to complement your show-stopping kitchen designs.
*Note: The Avengers Assemble! (M04) refrigerator decal design is available for pre-order only.

Customisation made possible with Bespoke
Since the launch of Bespoke Refrigerators in 2021, Samsung has continuously introduced new designs for consumers to choose from. This includes the Bespoke Creators Collection featuring designs from local illustrators and design studios, winning designs from the #BESPOKEDesignedByYou contest, as well the Bespoke Disney Collection featuring beloved Disney characters, and Bespoke Wallpaper Collection with curated designs.
 
These collections add to an expansive line-up of refrigerator configurations and finishes, making sure that homeowners who are keen to embrace customization, modularity, and uniqueness have something that tickles their fancy.
 

Local Availability and Pricing

Samsung Bespoke Marvel Collection is now available at selected consumer electronics retailer stores, with prices starting from S$2,379. You can get more details and view the entire collection catalog on Samsung Online Store.

 

Do follow me on my social media for more daily updates...
 Facebook page | Twitter | Instagram | TikTok

Read More

Momolato To Open Its Very Own Gelato Cafe In Late March 2021

Hi Huneybees,

Singapore’s leading supplier of artisanal gelato - Momolato is stepping out of the shadows to open its own cafe in Haji Lane this coming March 2021. Founded by former investment banker Chef Sharon Tay, the Singapore brand has been quietly supplying premier hotels, restaurants and cafes for years with their online store. Now it’s their time to for them to shine on the sidewalk.

“For a long time now we have been the ‘brand behind the brands. We work with F&B businesses and corporates to design exceptional, honest, and all-natural gelato and been offering this through our online delivery service. Now we want to bring our brand of gelato love to a café as well.” --- Chef Tay, Champion of the Gelato World Tour, Asia in 2015 and Top Asian gelato artisan in the finals in Italy in 2017.

The tropical theme shophouse café in trendy Haji Lane in the Kampong Glam neighbourhood of Singapore will feature 18 of Momolato’s gourmet, pioneering keto, vegan and sugar-free gelato flavours as well as their full range popsicles, gelato cakes, nama chocolate and artisanal halal creations.

Arguably Singapore’s most premium gelato producer, Momolato uses only the best ingredients sourced from all over the world to come up with a sophisticated hybrid range of diabetic-friendly flavours. Favourites include the Keto Nama Chocolate, Keto Salted Caramel with Crushed Cookies and Caramel Sauce, Stylo Milo Dina with Marshmallows, Dark Chocolate Sorbet and the ever-popular Chocolate Hazelnut, a culmination of Momolato’s intense dedication to premium chocolate and absolute pursuit of perfect nuttiness.

The café will also include Momolato’s award-winning range of gelato cakes including Korean Strawberry Cheesecake bursting with summer flavours; Cookies and Cream, made using handcrafted Hokkaido cream gelato that explodes with a ton of Oreo cookies; and the ever-popular Cotton Candy Bubble Gum cake in dazzling blue and pink swirls.

The Momolato Café is slated to open in the third week of March 2021, so gather your friends and be sure to follow their social media pages to stay updated of their opening day!

*Every effort has been made to ensure that the information here is accurate at the time of publication. However, changes to the information may have occurred since going to press. Please check https://www.facebook.com/momolato or www.momolato.com for the latest information. 

Do follow me on my social media for more daily updates...
 Facebook page | Twitter | Instagram

Read More