Samsung Fashion Steps Out 2013

Hi Huneybees,

The yearly Fashion Steps Out happened over the weekend, named as Samsung Fashion Steps Out 2013, the event was presented by Samsung and headlined with an array of models presenting the latest capsule collections from Ashley Isham, Joe Chia and Amaya Arzuaga at the exclusive opening segment of the Orchard Fashion Runway. 

Vodka before the show? Yipee!

The big players from Samsung.

Invited guests will be partying at ION2 before the Runway show, sipping cocktails specially concocted for the event at Bar BAZAAR, presented by Official Fashion Magazine Harper’s BAZAAR in association with EFFEN Vodka. Amongst those attending are artistes Bobby Tonelli, Joey Mead, Max Loong, Rebecca Tan, Teo Seng Loong and Wong Lilin.

After a few drinks and mingling, it was time for us to head over to the "runway" and get ourselves ready for the show...

We event got a sneak peek of the models before the show...

To mark the launch of the Samsung GALAXY S4 With LTE, these devices were featured alongside the models’ overall ensemble for a creative blend of fashion and technology and to demonstrate how the smartphone is the perfect companion to life’s special moments.

Designs from Fausto Puglisi.

Designs from Victoria, Victoria Beckham.

More than 170 models strut down Orchard Road (Yes, it was a traffic stopping event) sporting the freshest Spring / Summer looks and Fall / Winter styles from celebrated international and local brands like Fausto Puglisi; Victoria, Victoria Beckham; Coach; J.Press; Robinsons; Marks & Spencer; Adolfo Dominguez; Maria Grachvogel; and Blugirl.  

Designs from Coach.

Designs from J.Press.

The make-up and hair on the models that night was done by Shiseido and they were in the season’s trendiest colours and hairstyles.

Designs from Robinsons.

Designs from Marks & Spencers

Designs from Adolfo Dominguez.

Designs from  Maria Grachvogel.

It was such a great event, but I must say it was a little disappointing due to the management of it. Alot of the best moments were blocked by the huge truck and I must say media got the worst seat of them all at this fashion event. I mean, it would be great if we were given the heads up on the positions of the models?

Designs from  Blugirl.

At the end of the fashion show, we headed over to Coach for refreshments as well as some shopping of our own. Well, that's for the next blog post. 

Do stay tuned to Huney'Z World!

More photos can be viewed in my album here.

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Fashion Steps Out @ Orchard Road

sho

Hi Huneybees,

Last night, Singapore saw more than 150 models walking down the 600-m long Orchard Fashion Runway. This was the first time in Orchard Road's history to close the roads for a fashion runway. The traffic from the stretch of Orchard Road from ION to Paragon was blocked off and converted into a long fashion runway for the models to strut their stuff.

There was a little down pouring right before the show, but our moods were not dampened at all!  The show went on as planned; securities and personnals got the runway up and running in a few minutes and the show started with Juanita Simon (the host) walking down the runway with many a topless hunks. *drools*

Credits to Superadrianme.com. He had the better view...

So before I start showing you my fair share of photos of the models on the runway, let  me bring you behind the scene. I was down in Orchard Road earlier on with hubby to scout for the better place to get the photos and we were brought to the starting point - ION Orchard.

Models were taking their break, chatting and creating a little eyecandy for the public. I spotted some cute hairdos, makeup and definitely hunks and beauties....

Ok, now onto the runway show. The show featured 11 fashion brands: Vivienne Westwood, Dsquared2, J.Press, Dip Drops, iCB, Rosebullet, Marks & Spencer, Paul & Joe, Maria Grachvogel and Just Cavalli. And each brand brought on their unique signature styles and eash proved to be so versatile and easy to mix and match for different occasions.  Below are some photos....

Honk you horns!!!

 

DSquared2



 Rosebullet

J.Press

iCB

The following pieces are from Paul & Joe, Maria Grachvogel and Just Cavalli.

Well, that's a wrap and now it's time for the big finale....

Vivienne Westwood Models.

Rosebullet Models.

CITROËN DS4, winner of The Most Beautiful Car of the Year, is the Official Car at Fashion Steps Out (FSO) 2012. Shoppers gain ONE chance to win a brand new CITROËN DS4, worth $90,000 in the FSO 2012 lucky draw for EVERY $50 spent at any outlet in the 10 participating malls. Purchases charged to a MasterCard triple the chances of winning! The CITROËN DS4 will be on display in front of Mandarin Gallery from 16 March to 1 April. On 24 & 25 March, shoppers could also get their very own customised FSO tee-shirts at the CITROËN DS4 display.

The car just makes me wana go get my driver's licence now!

Thank you Orchard Road for the wonderful fashion experience! I'm so glad to be part of this historical moment! Stay Tune Huneybees! There will be more Fashion Steps Out updates!

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