Hi Huneybees,
 |
| For every bottle of Limited Edition Midnight Recovery Concentrate sold, SGD$5 will be donated to Action for Aids (AfA). |
Kiehl's together with 14-time Grammy Award
winning artist and philanthropist Alicia
Keys, and
Keep a Child
Alive (the
organization Keys co-founded in 2003), are partnering to bring
dignified treatment, care and support to children and families
affected by HIV. Beginning 1 January 2014, Kiehl’s will begin
selling a special edition of their Midnight Recovery Concentrate with
100% of the proceeds, up to $200,000, benefiting Keep a Child Alive
globally.
Locally,
Kiehl’s Singapore is partnering with Action
for Aids (AfA),
a non-governmental organization (NGO) committed to AIDS prevention,
advocacy and support. From 1 January 2014, for every bottle of
Limited Edition Midnight Recovery Concentrate sold, SGD$5 will be
donated to AfA. The limited edition bottle includes a special charm
and an important call to action from Alicia Keys to, “Join
our movement,”
echoing her continued drive to encourage everyone to use their voice
for change and make a difference in the fight against AIDS.
The Midnight Recovery Concentrate is something I use religiously every night. Containing of potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. I simply drop 3-4 drops of it on my face and "magic" works on my face through the night, leaving my skin radiant and smooth, making it easier for me to put on my makeup.
Other than that, Kiehl’s
Singapore have also taken a step further to raise more funds and HIV
awareness in the following campaigns:
“Smile
with Kiehl’s” Facebook Photo Contest
In
this campaign, Kiehl’s will be collecting photos of “smiles from
children”. Through this campaign, Kiehl’s Singapore hopes that
each smile can brighten and inspire the lives of the mothers and
children. For every photo submission to Instagram with #SmileKiehlsSG
from 3rd
to 31st
January 2014, SGD$0.50* will be donated to AfA. Participants are
encouraged to garner Instagram likes for their photo to show their
support towards AfA, the mothers and the children. One special
edition Kiehl’s Midnight Recovery Concentrate will be awarded to
the participant with most number of likes to his or her photo. One
other participant with the most creative photo will also walk away
with the special edition Kiehl’s Midnight Recovery Concentrate.
*Limited to
2000 photos.
TAKE
a picture of a smiling child
FOLLOW
@KiehlsSG on Instagram
UPLOAD
to Instagram & tag #SmileKiehlsSG
Island-wide “Join the K Movement” Fund Raising
In
collaboration with AfA, Kiehl’s volunteers will carry out an
island-wide fund raising campaign to raise even more funds and
awareness. In appreciation of each donation made, a Kiehl’s
Midnight Recovery Concentrate sample packet will be given to each
donor.
The
funds collected will contribute to financial assistances schemes
under HIV +
Pregnant Mothers’ Fund. This
fund was set up to assist pregnant HIV+ mothers with Highly Active
Antiretroviral Therapy or HAART during the pregnancy. This treatment
helps to prevent
mother-to-child transmission of HIV
and has been proven to be successful in an overwhelming number of
cases. Funds will also be channeled to assist diagnosed HIV+ children
under 12 years old to seek immediate
medical treatment.
"We welcome this partnership with Kiehl’s and their continued
commitment to the community. Such partnerships will help in the
eradication of HIV in Singapore. The project ‘Keep a Child Alive’
will do just that, the funds they raise will help prevent
mother-to-child transmission and support children already living with
HIV. We are proud to partner Kiehl’s in their awareness and
fund-raising efforts and we trust that our partnership will continue
into the future.” --- Professor Roy Chan, President of AFA
“Kiehl’s
has a longstanding heritage of working to fight the HIV/AIDS epidemic
with our work beginning in the 1980’s, when it was taboo to even
talk about the disease. Just in the past 10 years, we have raised
more than $2,500,000 for the cause.
We are
proud to continue this important philanthropic work with Keep a Child
Alive, an effective, on-the-ground, organization built on the
foundation that every person has the right to health care and that
all children deserve a future.” --- Cheryl Vitali, Kiehl’s Worldwide General Manager
While
great advances in the treatment of HIV/AIDS have been made in the
past decade—with
54%
of adults now getting treatment in low and middle income countries
compared to the 0.13% ten years ago—AIDS
remains one of the world's most serious health challenges. Statistics
also show that without HIV treatment, half
of the children living with HIV will die by the age of two, and 80%
by the age of five. Over 16 million children have been orphaned due
to AIDS globally. As
the startling statistics above make clear, there is still a lot of
work to do to help children and families whose lives continue to be
dramatically impacted by the virus.
ABOUT
KEEP A CHILD ALIVE
Keep
a Child Alive, co-founded in 2003 by Keys along with activist Leigh
Blake, believes that every person has the right to health care and
deserves a future. Keep a Child Alive supports innovative,
community-led responses that increase access to life-saving HIV care
and treatment, nutritious food, and loving support for children and
families living with and affected by HIV. To date, Keep a Child
Alive has provided services to over 300,000 children and families and
currently supports nine, innovative community-based partners in
Kenya, Rwanda, South Africa, Uganda, and India. With Alicia Keys as
Global Ambassador, Keep a Child Alive uses its voice to raise
awareness, mobilize people to take action, and rally resources in the
global response to HIV.
ABOUT
ACTION FOR AIDS
Formed
in 1988, Action for AIDS (AfA) is a voluntary community based
organization and a registered charity since 7 October 1994. It has
been registered as Institutions of Public Character (IPC) under the
Ministry of Health from 15 December 2004. Their objectives are to
provide support and assistance to persons living with HIV and AIDS
(PWAs); to increase awareness, education and understanding of AIDS
and HIV infection; to combat discrimination and stigmatization of
(PWAs) and their loved ones; and to encourage AIDS-related research
activities in Singapore. The organization is run for the most part by
volunteers. Various support and welfare programmes are run for people
living with HIV/AIDS and their loved ones. AfA is funded through
donations from various agencies, private individuals, foundations,
and businesses both large and small.
ABOUT
PROFESSOR ROY CHAN
Roy
Chan is a dermato-venereologist, He received his medical training at
the University of Singapore and post-graduate training from the UK
and USA. He is the President of Action for AIDS, an NGO he started in
1988. He is also the Director of the Singapore National Skin Centre,
and Programme Manager of the National STI Control Programme.
Kiehl’s
Since 1851 is available at:
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City t: 6338-3457 | VivoCity #01-11/12 t: 6376-9017 | TANGS Beauty
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#B1-33 t: 6732-9695 | ION Orchard #B3-54 T: 6509-8941 | Plaza
Singapura #01-66 t: 6454-3457 | Parkway Parade #01-19 t: 6346-1276 |
Bugis Junction #01-13 t:63369022| Great World City #01-16 t:
6735-3755 | Suntec City #01-321 t: 6336-9338 | Westgate Tower #01-32
t: 6465-9941 NEW!
