You know how I can never resist an adorable collectible, especially when there's a little story behind the character?
Well, CHAGEE's 9th anniversary celebrations are giving fellow collectors like me something else to get excited about!
Last week, we were already treated to a whole lineup of delicious new launches, from tea-inspired Geelato and artisan bakes to the refreshing BO·YA Mango Jasmine Green series. But just when we thought CHAGEE had spoiled us enough, there's another surprise waiting to steal the spotlight. And this time, it's not something to eat or drink!
Meet Teadore, CHAGEE's adorable green elephant mascot, who's getting a uniquely Singaporean makeover!
And the best part? He's not just here to look cute. There's a whole collection of limited-edition merchandise for us to bring home, too! Looks like our next CHAGEE visit might satisfy more than just our tea cravings. Our inner collectors are in for a treat as well!
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Meet CHAGEE's Adorable Elephant Mascot - Teadore!
Before we get into the merchandise, here's a little background on the character. Teadore isn't just a random cute elephant created for CHAGEE's anniversary.
The character draws inspiration from the Ancient Tea Horse Road, the historic trading routes where tea travelled across mountains and borders, with elephants among the animals associated with transporting goods.
His green appearance reflects CHAGEE's tea heritage, while his leaf-shaped ears and signature 'C' detail connect him to the brand.
It's always discovering these these little details in character design that brings a collectible to live. After all, what makes a mascot memorable isn't just how adorable it looks, but also the story it represents. And for Singapore, Teadore has received a rather special transformation.
Give him a Merlion makeover, of course!
Teadore here takes on a soft blue, Merlion-inspired appearance, complete with a lion head, a curled white tail and a CHAGEE cup in hand.
And as someone who enjoys collecting toys and merchandise with a local twist, I think this is the sort of collaboration that makes a souvenir feel a little more special. Rather than simply putting a Singapore label on an existing character, CHAGEE has given Teadore a distinctly local identity.
Now, the big question is: which version of Teadore should we bring home?
CHAGEE 9th Anniversary Merchandise List
Alongside the anniversary celebrations, CHAGEE has introduced a collection of limited-edition merchandise, ranging from practical everyday accessories to adorable character collectibles. And while some items are available through special drink bundles, others can be redeemed as complimentary gifts with qualifying purchases.
Here's a closer look at what's available.
| Anniversary Merchandise | Promotion |
|---|---|
| 9th Anniversary Sticky Screen Cleaner Pack | Free with 1 Large BO·YA Mango Jasmine Green Milk Tea + any 1 Large Fresh Milk Tea |
| 9th Anniversary Printed Glass Goblet | $10.90 with any 1 Large Fresh Milk Tea |
| 9th Anniversary Everyday Carryall | $20.90 with any 1 Large Fresh Milk Tea |
| 9th Anniversary Plush Hand Towel | $17.90 with any 1 Large Fresh Milk Tea |
| 9th Anniversary Fridge Magnet Blind Box | Free with 1 Large BO·YA Mango Jasmine Green Milk Tea + any 1 Large Fresh Milk Tea |
| 9th Anniversary Teadore PVC Keychain | $20.90 with any 2 Large Fresh Milk Teas |
| 9th Anniversary Teadore Plush Charm | $23.90 with any 1 Large Fresh Milk Tea |
| 9th Anniversary Teadore Wrist Cushion | $15.90 with any 1 Large Fresh Milk Tea |
*All merchandise is limited-edition. Prices shown are promotional bundle prices or redemption offers, as indicated. Availability and additional promotional conditions should be confirmed with CHAGEE.
Now, if we're talking about collectibles, I think the Teadore Plush Charm ($23.90 bundle) and Teadore PVC Keychain ($20.90 bundle) deserve a little extra attention.
With bag charms and character accessories becoming such a fun way to personalise our everyday essentials, these two feel particularly appealing. The plush charm sounds like a cute addition to a handbag or backpack, while the PVC keychain could be a fun little reminder of CHAGEE's ninth anniversary.
And because the Singapore-exclusive Teadore has that Merlion-inspired design, there's an extra local touch that makes the character stand out.
Of course, the collector in me is also eyeing the Teadore Wrist Cushion ($15.90 bundle). After all, who says collectibles can't be practical too?
A Blind Box Surprise for CHAGEE Fans
There's also a 9th Anniversary Fridge Magnet Blind Box, available as a complimentary gift when you purchase one Large BO·YA Mango Jasmine Green Milk Tea and any one Large Fresh Milk Tea.
Now, Huneybees, you know the words blind box tend to catch my attention!
There's something fun about the anticipation of opening a mystery collectible, although I always remind myself to enjoy the surprise rather than chase every possible design.
For those who prefer something more practical, the anniversary range also includes a glass goblet, everyday carryall, plush hand towel and sticky screen cleaner pack.
CHAGEE Tear & Win Returns Nationwide from 15 to 17 November!
And if the merchandise isn't enough to tempt you, CHAGEE is bringing back its popular Tear & Win promotion, this time across participating stores islandwide!
From 15 to 17 November 2026, customers purchasing selected large-sized drinks will receive a special Tear & Win cup with a reward hidden inside.
The participating drinks are:
BO·YA Mango Jasmine Green Milk Tea
BO·YA Jasmine Green Milk Tea
Peach Oolong Milk Tea
Da Hong Pao Milk Tea
Every participating Tear & Win cup comes with a prize, ranging from vouchers and merchandise to bigger rewards, including Apple iPhone Duo and Dyson hairdryers.
What started as a store-opening tradition has now become part of CHAGEE's nationwide anniversary celebrations.
Of course, the special cups are available in limited quantities each day, so participation is subject to availability at the respective stores. I think there's something rather fun about adding a little surprise to an everyday tea purchase. You never know what might be waiting beneath that tear-off section!
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A Little More Than Just Tea
What I find interesting about CHAGEE's ninth anniversary celebrations is how the brand is exploring different ways to connect with its customers. From transforming its signature teas into Geelato and artisan bakes to creating a mascot with a uniquely Singaporean identity, there's a growing lifestyle element to the CHAGEE experience.
Now, whether you're visiting CHAGEE for your favourite cup of tea, hoping to win a prize or simply looking to add an adorable elephant to your collection, there's certainly plenty happening this November.
So, Huneybees, which anniversary collectible has caught your eye?
Would you choose the Teadore Plush Charm, the PVC Keychain or take your chances with the Fridge Magnet Blind Box?
And if you haven't caught up with CHAGEE's latest food launches, don't forget to check out my earlier post on the new CHAGEE Geelato, artisan bakes and BO·YA Mango Jasmine Green series.
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