"Beliebers"! Win A Chance To Get Up Close & Personal With adidas NEO Label Ambassador Justin Bieber

Hi Huneybees,

adidas announced that tickets to catch adidas NEO label ambassador, pop sensation Justin Bieber, are up for grabs. The winners will catch their idol in the closing concert on Monday 23 September 2013 at the Padang Stage at the 2013 Formula1 Singtel Grand Prix and some would even have the opportunity to meet and greet the Canadian superstar.

From 30^th August 2013, die-hard Beliebers will stand a chance to clinch this once-in-a lifetime experience simply by spending SGD50 on any NEO label item in a single receipt and complete a short True or False questionnaire form in stores about their favourite superstar. Answering all questions correctly will bring fans one step closer to seeing their idol in concert.

“Giving the fans this experience to hang out and have fun with their favourite star embodies the excitement and vibrancy of the NEO label. Fans can also look forward to Justin’s favourite new looks hitting stores in October.” --- Sarah Fisher, Brand Communications and Sports Marketing Senior Manager SEA

The closing date of the competition is 17^th September 2013.

For further media information please visit facebook.com/adidasSG

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Selena Gomez Launches First Collection For adidas NEO Label

Hi Huneybees,

Global style icon Selena Gomez launched her first ever fashion collection for adidas NEO Label in Berlin. Selena, who is already a hugely successful recording artist and actress can now add NEO guest designer to her evergrowing list of talents. Her ‘rock chic’-style collection was revealed at a launch event in the flagship adidas NEO store on Tauentzienstraße, Berlin earlier this month.

Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge and the designs have been inspired by Selena’s love of music and feature iconic styling from the world of rock and roll. Selena’s favourite pieces include the black, studded super wedge shoes with hidden heel and the tough but feminine denim vest with an

embellished collar- perfect for a lunch date with friends.

“I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.” --- Selena Gomez

Models at the launch showed off Selena’s favourite pieces from the collection to the world’s media, dressed in a variety of looks that are comfortable yet stylish, with a rock and roll edgy side. The range has been designed with an element of fun in mind and each piece can be worn with different styles to change the mood and feel of any outfit.

“Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure and unexpected surprises, so it was a natural collaboration.” --- Claire Midwood, Vice President, adidas NEO Label

To stay up to date on all things NEO, including the brand's fresh new looks, visit www.adidas.com/neo.

adidas NEO Label is available at the following stockists, Selena NEO collection will be in stores from 1 August 2013:

DOT @ Bugis Plus

201 Victoria Street, #02-14, Bugis Plus,

Singapore (188067)

DOT @ Tampines 1

10 Tampines Central 1 #02-01, Tampines 1,

Singapore (529536)

LinkTHM @ Jurong Point

1 Jurong West Central 2 #03-11, Jurong Point 2,

Singapore (648886)

BHG Tampines

2 Tampines Central 5 #02-08, Century Square

Shopping Centre, Singapore (529509)

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