Samsung Electronics Singapore is taking shopping and entertainment to the next level with the launch of its official TikTok Shop (@samsungsg)! This exciting new platform lets consumers discover, learn about, and shop for Samsung products—all within TikTok’s engaging, interactive ecosystem.
By embracing live commerce, Samsung is tapping into the digital-first audience, partnering with local creators and livestreamers to showcase its wide range of products, from smartphones and TVs to home appliances and monitors.
A More Interactive & Engaging Way to Shop
With TikTok’s growing influence, especially among Gen MZ consumers, Samsung sees huge potential in blending entertainment with shopping. For those who love getting real-time recommendations and hands-on product insights, Samsung’s TikTok Shop offers an IRL (in real life) shopping experience—without leaving the app! Shoppers can look forward to:
🔹 Exclusive deals and promotions during livestream events.
🔹 Live Q&A sessions where creators and hosts answer burning questions.
🔹 In-depth product demos that give a closer look at Samsung’s latest innovations.
Live Commerce Success: Galaxy S25 Series & What’s Next!
Samsung first experimented with TikTok Live shopping during its Galaxy S25 Series launch in Seoul, where timed deals and exclusive promotions drove strong conversions and engagement. Viewers also got an exclusive look at the Galaxy Ring and Galaxy Watch Series, highlighting Samsung’s connected ecosystem that enhances health, wellness, and everyday convenience.
Looking ahead, Samsung will continue to bring its AI-powered solutions to life through TikTok Live events, showcasing how AI seamlessly integrates into its products—whether it’s boosting productivity on the go or enhancing relaxation at home. Shoppers can also expect even more exclusive deals during upcoming creator-led livestreams.
Ready to shop the Samsung way on TikTok?
Stay tuned for exciting livestreams and special promotions at @samsungsg! 🚀🎥✨
Samsung is rewriting the rulebook for smartphones with the launch of the Galaxy S25, S25+, and S25 Ultra, which officially revealed at Galaxy Unpacked 2025. But these aren’t just new phones; they’re Samsung’s boldest leap into the world of mobile AI, designed to act as “true AI companions.”
With advanced on-device intelligence, groundbreaking camera upgrades, and a completely reimagined One UI 7 experience, the Galaxy S25 Series goes beyond speed and specs - it’s smart, secure, and surprisingly intuitive.
🚀 Galaxy AI: Your Personal Smart Assistant on the Go
Samsung’s President of MX Business, Dr. T.M. Roh, introduced the new Galaxy S25 Series in San Jose, calling them “true AI companions.” Developed in collaboration with Google’s Gemini team, the new Galaxy AI integrates voice, image, and text interactions into your phone’s core OS.
AI features like Now Brief, Call Transcript & Summary, and Circle to Search make it easier than ever to get personalized updates, understand context, and take action, all without switching apps. Just press and hold the side button to launch Gemini, and you’ll unlock a whole new way to interact with your device - write messages, plan your day, even find photos with a simple voice prompt. It's like having your very own butler in your hands!
📱 Meet the Galaxy S25, S25+, and S25 Ultra
The Galaxy S25 Series pushes mobile innovation forward with smarter hardware and AI-optimized performance:
Performance & Gaming
Snapdragon 8 Elite for Galaxy: With 40% faster NPU, 37% faster CPU, and 30% improved GPU performance, it’s built for real-time AI.
Vulkan Engine + Ray Tracing: Experience console-level gaming on mobile with smoother, more realistic visuals.
Advanced cooling: A 40% larger vapor chamber and improved heat dissipation ensure smooth performance during intense AI and gaming tasks.
Pro-Level Cameras with AI Editing Tools
Whether you’re a content creator, vlogger, or just love taking stunning photos, the Galaxy S25 Series makes pro-level imaging accessible.
Galaxy S25 Ultra:
200MP main camera, upgraded 50MP ultrawide (from 12MP)
Periscope telephoto with AI-powered Nightography
10-bit HDR recording by default - 4× richer color than 8-bit
ProVisual Engine: Advanced tools like Log Video, Virtual Aperture, and Generative Edit for DSLR-like effects
Your data stays on your phone, not the cloud. With Knox Vault, on-device AI, and Post-Quantum Cryptography, your personal info is protected at every level.
The new Personal Data Engine powers hyper-personalized experiences like the intelligent photo search, real-time summaries, and smart lock screen suggestions, without compromising your privacy.
One UI 7 also introduces enhanced Theft Protection, a Knox Matrix dashboard, and Maximum Restrictions mode for high-security situations.
💍 Samsung Galaxy Ring Makes Its Debut
Another exciting first: the Samsung Galaxy Ring. This sleek wearable is packed with Samsung’s latest wellness tech in a minimalist, ultra-durable ring design.
Key features:
Advanced Sleep AI with metrics like snoring, sleep latency, heart & respiratory rates
Energy Score: Know when to go hard or take it easy
Double pinch gesture: Control alarms, take photos
Find My Ring via Samsung Find
10ATM water resistance, Titanium Grade 5
Up to 7 days battery life
Available in 11 sizes, 3 colors (Silver, Black, Gold)
Launch price: S$538, available from 23 January 2025
To celebrate the Galaxy S25 Series launch, Samsung turned New Bahru (46 Kim Yam Rd) into Galaxy AI Town - a tech-meets-lifestyle showcase from 24 Jan to 14 Feb 2025.
Activities:
30+ workshops and demos showcasing Galaxy AI tools like Circle to Search, Generative Edit, and more
Interactive AI booths in partnership with New Bahru tenants (Curious Creatures, Omno, The Missing Piece)
Stamp rally + prizes: Complete tasks to earn tokens and exclusive Galaxy merch
Free shuttle buses from Orchard Gateway and Plaza Singapura
Whether you're curious about the new camera tricks or want to test AI features in real-life settings, Galaxy AI Town will be your hands-on paradise.
Samsung Galaxy S25 Series & Galaxy Ring Pre-Order & Launch Details
The Galaxy S25 Series isn't just about faster chips or better cameras; it’s about AI that actually makes life easier. With natural language processing, advanced editing tools, and proactive features like Now Brief, Samsung is delivering one of the smartest smartphones to date.
Add in the stylish Galaxy Ring and the unforgettable Galaxy AI Town experience, and you’ve got a 2025 launch that feels like the future arrived early.
I'm ready to swap my foldable phone for the S25 series, new year, new phone eh? So now the question is.... Which device should I get?
Mark your calendars, tech enthusiasts - Samsung has officially announced that its next Galaxy Unpacked showcase will take place on 23 January 2025 at 2AM SGT in San Jose.
This much-anticipated event promises exciting advancements, particularly in AI technology, which Samsung says will be more natural and intuitive than ever. One of the highlights is the introduction of the new Galaxy S25, featuring AI integration that ushers in a new era of mobile AI. With features like the current "Circle to Search" already impressing users, the possibilities for this next chapter are thrilling.
Galaxy Ring 2: Will It Finally Arrive in Singapore? For fans eagerly awaiting the Samsung Galaxy Ring, there’s hope this time. Despite its global debut over a year ago, the first version hasn’t officially landed in Singapore. Rumors suggest we might see the announcement of Ring 2 - and the question on everyone’s mind is whether Singapore will finally get access to this innovative device.
Exclusive Perks for Galaxy Fans Samsung fans can look forward to more than just the latest product announcements. Here’s how you can get involved:
Register your interest here to receive an $88 e-voucher for use starting 23 January 2025 on Samsung’s official website.
Stand a chance to be one of 500 lucky winners of a $50 CASETiFY gift card, valid until 13 February 2025 (T&Cs apply).
Pre-Order Perks: Subscribers to the next Galaxy smartphone can also register their interest via the Cinch Online Store to secure an $88 e-voucher for pre-orders.
Stay Updated Don’t miss any updates, teasers, or trailers in the lead-up to the event. Visit Samsung Newsroom or the Singapore Newsroom for the latest information.
With the promise of groundbreaking innovations and new products, Samsung Unpacked 2025 is set to be a show-stopper. Whether you’re a die-hard Galaxy fan or simply curious about what’s next in tech, this is an event you won’t want to miss.
