Samsung Launches Asia’s First Samsung Mobile PIN in Singapore

Hi Huneybees,

On Friday, 18 January 2013, Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, introduced Asia’s first Samsung Mobile PIN in Singapore, a premium consumer experience space.

The Samsung Mobile PIN located in the heart of Orchard Road, at Ngee Ann Civic Plaza, heralds a new state-of-the-art consumer experience and will open from 18 January to 12 March 2013.

Asia’s first Samsung Mobile PIN in Singapore

First launched at the London Olympics in 2012, Singapore marks the debut of the Samsung Mobile PIN in Asia, demonstrating Samsung’s commitment to bringing value-added experience to customers in this part of the world. 

Samsung and SingTel VIPs at the Ribbon Cutting Ceremony

Designed with the theme of “Your World Without Walls”, the unique exhibit will encourage consumers to fully interact and experience the latest intuitive technology across Samsung’s latest suite of mobile devices, including the GALAXY Note II LTE, GALAXY Note 10.1 LTE, GALAXY S III LTE and GALAXY Camera.

Stanley Goh, Vice President, Sales, Samsung Asia Pte Ltd giving a welcome address at the launch of the Samsung Mobile PIN

“We are proud to present consumers in Singapore with a new interactive Samsung experience. The Samsung Mobile PIN will challenge consumers to discover and re-think how we can use technology to enable us to live in a world without barriers or walls." --- Stanley Goh, Vice President, Sales, Samsung Asia Pte Ltd.

Visitors to the Samsung Mobile PIN will meet Samsung brand ambassadors who are on hand to provide a unique and exclusive Samsung experience, allowing them to try out Samsung’s smart mobile devices, functions, services and apps.

That's me trying to learn more about the Samsung Galaxy Note 2 from the ambassadors.

Through participating in a series of lessons and activities, consumers can earn coupons, PIN badges and vouchers which can be accumulated to exchange for exclusive Samsung Mobile PIN premiums, and stand a chance to win one of 10 Samsung GALAXY Note II LTE.

Performing at the launch, Samsung Singapore’s celebrity ambassador and well-loved singer-songwriter, Olivia Ong also shared updates about her new and exciting “Wonderland” project – a creative song writing odyssey that she embarked on with Samsung and her fans with inspirations that are uniquely Singapore.

“Throughout this creative journey, I’ve had the luxury of using my GALAXY Note II LTE to help me instantaneously capture inspirations and moments that go into the composition of my song for the Wonderland project. It’s an exciting time for me to work with my fans and I can’t wait to share our joint creation" --- Olivia Ong.

Fans can also look forward to experiencing Olivia’s journey in Wonderland, with six behind-the-scenes videos documenting the whole process from song composition to Olivia’s actual concert day. The videos will be available on http://galaxywonderland.sg.

In addition, Samsung’s latest celebrity ambassadors for the Samsung GALAXY Camera, K-Pop girl group SKarf made a special appearance at the Samsung Mobile PIN capturing the launch with their Samsung GALAXY Cameras.

I was at the event area early and caught SKarf leaving from their interview to the rest area. See how pretty they all are!!!

Photos taken by the girls will be available on the Samsung Mobile Singapore Facebook page (http://www.Iwasthere.sg).

Samsung team with Celebrity Ambassadors SKarf and Olivia Ong on stage with their latest Samsung devices

During the two months installation of the Samsung Mobile PIN, consumers can look forward to a range of activities celebrating the theme of ‘friendship and love’.

I was back at the event today and I learnt new tricks and of course got myself some goodies! Don't forget to head to the event every week as they will launch 2 different pins each week. This week's PIN is The Singapore Zoo and The Singapore Flyer...

 

For more information, please visit Samsung Mobile Singapore Facebook page (www.facebook.com/SamsungMobileSingapore).

Read More

SKarf Joins SAMSUNG As Celebrity Ambassadors for GALAXY Camera

Hi Huneybees,

Best news to start 2013!

Samsung announced that up-and-coming K-Pop girl group, SKarf, is the latest addition to its line-up of celebrity ambassadors for the Samsung GALAXY Camera, which currently includes charismatic MediaCorp artiste, Desmond Tan. 

Announced at a meet-and-greet and fan-signing session held at Bugis+ on 2nd January 2013, this partnership brings good news to fans as they will get to catch glimpses of the group in behind-the-scenes snapshots taken by the girls.

With the GALAXY Camera, SKarf will be able to stay constantly connected with fans by capturing and sharing images and videos instantaneously.  They are able to take snapshots of their daily lives, upload and share weekly updates via Samsung Mobile Singapore Facebook page (www.facebook.com/SamsungMobileSingapore) to stay in touch with fans.

SKarf having a good time capturing photos of their fans using the Samsung GALAXY Camera

Having debuted in August this year, SKarf members include both Singaporeans and Koreans, injecting a breath of fresh air to the K-Pop world with their catchy songs ‘Oh! Dance’ and ‘My Love’. Their debut was highly anticipated as this is the first time Singaporeans are part of a K-Pop group. Samsung is heartened by the girls’ endeavour to achieve excellence in music and entertainment, and most importantly how they are a representation of diverse cultures coming together to pursue their passion for music.

SKarf putting up a spectacular showcase at the event, presented by Samsung

 

‘Shop in Gangnam’ with SKarf and share experiences with the GALAXY Camera

As part of the Samsung ‘I Was There’ campaign, one lucky fan was chosen as a “Samsung reporter”, to enjoy a shopping spree with SKarf in Gangnam, Seoul on 27 December 2012. Interesting photo highlights of fun moments taken while they shopped and dined were captured using the Samsung GALAXY Camera and shared on Samsung Mobile Singapore Facebook page (www.facebook.com/SamsungMobileSingapore).

50 Samsung fans who liked, shared and commented on photos posted of the shopping experience in Seoul, won a pair of tickets and special SKarf postcard each, to meet SKarf and have their postcards signed at the meet-and-greet event. At this event, the group performed their hit songs, played interactive games with fans and also took photos of the event with the Samsung GALAXY Camera.

From now till 28 January 2013, Samsung fans can continue to log onto Samsung Mobile Singapore Facebook page to like, share and comment on photo highlights posted as part of the ‘I was There’ campaign, to win two Samsung GALAXY Cameras.

 

SKarf taking photos with the fans using the Samsung GALAXY Camera

Share extraordinary adventures with Samsung’s ‘I Was There’ campaign

Samsung’s ‘I Was There’ campaign (launched in Singapore in December 2012) hosted a series of online activities on Samsung Mobile Singapore Facebook page. Samsung fans can participate in these activities to win opportunities to embark on various extraordinary adventures relating to food, fashion, music, travel, shopping and sports. Key highlights of these adventures are then captured by the Samsung GALAXY Camera and posted on Facebook for fans to like, comment on and share with others. 

SKarf, the latest ambassador for the Samsung GALAXY Camera

Another upcoming activity Samsung fans can look forward to is an opportunity to get up close and personal with MediaCorp artiste Desmond Tan, capturing interesting moments shared with him on the Samsung GALAXY Camera. In the meantime, fans can continue to explore the images taken by Desmond himself with his very own Samsung GALAXY Camera, uploaded on his Instagram account. 

For more information about the ‘I Was There’ campaign and SKarf’s partnership with Samsung as an ambassador, please visit Samsung Mobile Singapore Facebook page (www.facebook.com/SamsungMobileSingapore).

Read More

SILOSO BEACH PARTY Welcomes 2013 With 19,000 Party Revellers

Hi Huneybees,

Singapore, 1 January 2013 – The last day of 2012 might have begun with cloudy skies and pouring rain but that did not stop the 19,000 party revelers from ushering in the New Year in style at the Siloso Beach Party, the largest annual beach countdown party in Asia.

Braving the light drizzle which threatened to dampen spirits, party-goers from around the world descended on Siloso Beach in their bikinis and beach wear earlier this evening. With an air of undeterred optimism, the annual event saw visitors from near and far, including   George Gernez, 31 years old, who made this event the highlight of his trip. 

Gernez, a German national who arrived with four other friends explains his rationale for making the trip down. “We heard from friends who came last year that this was the place to be on New Year’s Eve so we decided to spend our New Year’s Eve at the beach. Besides the music, we like the laidback and relaxed beach setting which is one of the perks of the Siloso Beach Party – being in an open space. This is our first time here and we’ll likely be back again next year as well.” 

Back for the fifth year with bigger and better attractions, the Siloso Beach Party boasted an impressive line-up of 28 local and international disc-jockeys who spun a mix of mashup, trance and electro-house music across five different party zones. The Main Arena, with two separate stages, proved to be a popular hangout as famous female deejays such as, DJ Shy and DJ K-Sly, served up some heart-thumping beats which kept the crowd on their toes.

Apart from the Main Arena, party goers could also choose from choice locations such as COASTES, Wavehouse, Azzura, as well as newly opened Mambo which offered attendees a multitude of different beats and tunes which suited party-goers like Gay Wei Zhuang, 25, who enthused, “It’s a really good set up! We like the fact that we can choose to party at different areas which offers different kinds of music. But the Main Arena is our favourite as it’s more open and spacious”.

The highlight of the party was the ever-popular foam pool, which featured in the annual countdown event. This year though, party organisers elected to up the ante by designating the area, a perennial favourite, as a ‘wet party zone’ which meant that foam pool enthusiasts could enjoy their very own line-up of DJs and acts. The move thrilled returning Siloso Beach Party goers who gave his experience at the foam pool ‘two thumbs up’.

“The foam pool adds a different dimension to the New Year countdown as far as parties go – it’s something that’s unique to the Siloso Beach Party. But having the DJs spinning right in front of us (at this year’s event) was certainly something we didn’t expect! It was an unforgettable experience which made all the difference. It was like a mini-party just for us. We didn’t mind getting wet at all”, said Abdul Ashraf, 21 years old, currently a student who attended the event with seven other friends.

 

As the clock struck twelve, a blaze of pyrotechnics captivated the audience as they signaled the start of 2013 with a bang. Fireworks which were timed to the joyous tunes of the New Year, burst into the sky in a myriad of colours and designs, grabbing the attention of many as cameras flashed rapidly to capture the moment. 

Friends and strangers alike wished each other a Happy New Year with an exchange of drinks and handshakes, accompanied by many well-wishes and smiles. 

However, the night was still young. With specially organised performances and street acts peppered throughout the 1.2km beach, the 19, 000 strong crowd was kept in high spirits, ensuring a high octane and enthusiastic welcome of the New Year.

As many said their goodbyes to 2012, the Siloso Beach Party offered up a fitting welcome for 2013. Party goers like Thomas Rupp, 30 years old, who was already looking forward to next year’s Siloso Beach Party, said, “It’s been a blast, we will definitely be back again next year.”

For more information, please visit http://www.silosobeachparty.com/ or the official Facebook page at http://www.facebook.com/SBPofficial .

More photos can be viewed in my album here.

Read More