Luxurious Gifts to Celebrate Love this Qixi Festival 2024

Hi Huneybees,

Qixi Festival, also known as the Double Seventh Festival or Chinese Valentine’s Day, is a beautiful celebration that falls on the seventh day of the seventh month of the lunar calendar. The enchanting legend behind this day tells the story of Zhinü, a weaver girl and daughter of a powerful goddess, and Niulang, a humble cowherd, two star-crossed lovers separated by the Milky Way.

As Qixi Festival draws near on August 10, 2024, luxury brands are rolling out their most romantic and innovative campaigns to help you celebrate love. Here are some special treats you might want to consider for your loved ones.

Bottega Veneta

Bottega Veneta pays homage to the Qixi origin story with imagery featuring bridges and water, symbolizing connection and encounter. Known for its focus on movement, the Maison's signature Intrecciato leather weave embodies this theme. The Qixi capsule collection highlights the Orbit trainers, an exclusive edition of the Kit bag, and a charming heart-shaped Solstice bag, celebrating the festival with elegance and meaning.

Photo Credits: Loewe

Loewe

Loewe has introduced a Qixi collection featuring charming hedgehog motifs on accessories and specially designed bags like the Puzzle Fold Tote and Pouch. This launch is complemented by an animated short film, "A Tale of Catching Stars," which tells the heartwarming story of two love-struck hedgehogs, the main characters of the collection. To celebrate the Qixi festival's cultural significance, the exclusive pieces are showcased alongside durians and lotus flowers, traditional symbols of the festival. The Lovestruck collection includes limited-edition colorways in Dark Burgundy, Sahara, and Spring Green for the Puzzle Fold Tote, Tote Mini, and Pouch.

Photo Credits: Tiffany & Co.

Tiffany & Co.

Tiffany & Co. has partnered with Tmall Super Brand Day to launch the new Tiffany Lock series two-tone gold half-pavé diamond small necklace, available exclusively online at the Tmall official flagship store for Qixi Festival.

Inspired by a gold padlock brooch designed by Tiffany in 1883 for a loving couple, the Tiffany Lock series captures simple and pure lines from everyday objects, symbolizing the deep meaning of “guarding precious things, nurturing beloved ones.”

For this special occasion, Tiffany & Co. has also teamed up with the media platform Yitiao in China to produce a touching series of short films titled "Guarding, as a Way of Love." These films explore four modern dimensions of love: romantic love, friendship, family, and self-love. The first episode shares the story of designer couple Li Yeye and Yan Yan and their enchanting island garden..

Photo Credits: Burberry

Burberry

In homage to the romance of the Qixi Festival, Burberry has introduced a new design featuring two swans intertwining to form a heart, symbolizing love and commitment. This romantic motif adorns a range of items, including T-shirts, silk scarves, a dress, a cardigan, and the Rocking Horse bag in the season's new colorway, soap.

The swan-adorned collection is complemented by an animation from filmmaker Ellis Ka-yin Chan, reflecting the motif with cartoon lovers framed by intertwining swans. The couple in the animation are dressed in matching ensembles from the new collection.

Photo Credits: Versace

Versace

Versace has unveiled its Qixi Festival campaign featuring Global Brand Ambassador Cai Xukun (蔡徐坤). The Italian brand’s latest campaign showcases Cai Xukun in stylish denim jackets adorned with iconic Medusa 95 logo accessories, perfectly capturing the essence of a midsummer vibe. The collection includes an array of fashion jewelry, featuring necklaces, bracelets, and rings, all designed to add a touch of Versace's signature glamour to your look.

Photo Credits: Fendi

Fendi

Fendi celebrates Chinese Valentine's Day 2024 with a vibrant and joyful campaign that embraces love in all its forms. The collection features an array of ready-to-wear items, including bags, shoes, and accessories for both men and women. Fendi's iconic pieces, such as the Baguette bag and Peekaboo Mini bag, are adorned with multicolored FF logo-embroidered canvas. These playful yet sophisticated designs are perfect for those who love a touch of whimsy in their style.

Photo Credits: Boucheron

Boucheron

French jewelry house Boucheron has teamed up with their global brand ambassador Xiao Zhan (肖战) for this year's Qixi Festival. This campaign features the Quatre collection, which was first introduced in 2004 and showcases four distinct architectural styles. Xiao Zhan is seen in the campaign wearing pieces from the Quatre Classique, Quatre Black, and Quatre Double White collections, highlighting personal style and authenticity.

Photo Credits: Balenciaga

Balenciaga

To mark the Qixi Festival, Balenciaga has introduced a special collection of ready-to-wear pieces. The campaign features couples Fei and Yi Xiangyu, Jiji and Ai, and Che Che and Li Jiage in various romantic settings around Shanghai. The collection showcases hand-drawn heart designs on a range of garments, including denim jackets, miniskirts, and the brand’s signature fit T-shirts and hoodies in black and pink.

Photo Credits: Montblanc

Montblanc

Montblanc embraces this year’s Qixi Festival with its “HeartWritten” initiative, offering a curated selection of gifts that add new chapters to enduring love stories. Among the standout offerings is a limited-edition writing instrument inspired by the captivating love stories in Jane Austen’s works. For luxury accessories lovers, Montblanc introduces a new raspberry pink leather goods collection and unveils the latest addition to its Bohème watch series, a timepiece that encapsulates the brilliance of a starry sky.

Photo Credits: Tory Burch

Tory Burch

Tory Burch is celebrating Qixi with a special capsule collection featuring heart-embellished bags, shirts, sneakers, and jewelry. Inspired by the timeless and simple essence of love, the collection updates classic T monogram pieces with mini heart-shaped studs. From T monogram bags to Clover Court sneakers, this collection is perfect for expressing your love and affection with a touch of elevated classic style.

Photo Credits: Moynat Paris

Moynat Paris

Moynat is teaming up with fashion stylist Lucia Liu for a special Qixi Festival collection. Inspired by traditional elements, the line features playful designs like albizia flowers, butterflies, and beans to celebrate love and joy. Key pieces include the BB Duo bags with leather bows, handcrafted in Paris. Liu’s collaboration adds star power, thanks to her fashion influence and work with top models and celebrities, boosting the collection's appeal.

Photo Credits: Qeelin

Qeelin

Fine jewelry brand Qeelin draws from ancient Eastern legends with its Wulu series, weaving a tale of romantic serendipity. The Wulu design, crafted from red agate, is set in 18K rose gold and adorned with round-cut diamonds, symbolizing “embracing love and abundant blessings.” This special edition seen on global ambassador Lay Zhang (张艺兴) includes necklaces and bracelets that convey a resilient promise of love and vitality.

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Jaeger-LeCoultre 

Jaeger-LeCoultre takes inspiration from its iconic Reverso watch series to explore the multifaceted nature of love and romance. The brand has collaborated with global ambassador, Chinese actor and singer Jackson Yee (易烊千玺), to release a special campaign named "The Rise: A Journey To New Heights." This campaign includes their first joint song, "Convergence from the Two Ends of Time," and a music short film as the promotional video. The video has gone viral, amassing over 18 million views on Weibo within four days and receiving rave reviews from netizens.

Photo Credits: Emporio Armani

Emporio Armani

Emporio Armani’s Qixi collection, also featuring Jackson Yee, is a refined tribute to love’s subtle details. The release includes a black tee with a single red horizontal line and a stylized XOXO, echoing on a matching track jacket. The red line symbolizes the Chinese "red thread" theory, which suggests an invisible red string connects destined lovers.

Photo Credits: Prada

Prada

Prada has unveiled a new collection of men’s and women’s clothing, along with subtle-tone handbags and accessories, for the Qixi Festival. The campaign, set in the ancient village of Xingxi, Huizhou, showcases traditional architecture and serene natural landscapes. Featuring actor and Prada ambassador Li Xian and model Xie Xin, the ad campaign elegantly bridges past and present as they wander through the village. Prada’s Qixi collection is available both online and offline.

Photo Credits: KENZO

KENZO

KENZO has introduced the KENZO Jungle Heart Collection, created by Artistic Director Nigo, as a tribute to the power of love. This Qixi unisex collection draws inspiration from Kenzo Takada's JUNGLE fashion, featuring T-shirts, windbreaker jackets, cardigans, and jewelry.

Nigo combines the brand's iconic tiger motif with an elephant, Kenzo Takada's favorite animal, to adhere to signature brand symbols. The two symbolic animals are depicted in an embrace, forming a "hug heart shape" that embodies the power of love, a motif present throughout all the clothing items. The collection also includes 'his and her' accessories, featuring a locket pendant and a rope bracelet to symbolize everlasting emotional bonds.

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Get ready to celebrate love this Qixi Festival with these exquisite offerings from some of the world's most luxurious brands. Whether you're looking for the perfect gift or simply want to immerse yourself in the romance of the season, these campaigns are sure to inspire and delight. Happy Qixi Festival!

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Luxury Chinese New Year Outfit Inspirations for a Fashionable Celebration

Hi Huneybees,

Embrace the shift from Radiant Rooster to Dazzling Dragon this Lunar New Year with these captivating luxury brand collaborations. Dive into the festive spirit and start your celebratory shopping!

KENZO LUNAR NEW YEAR COLLECTION 2024

The KENZO Lunar New Year Collection, curated by the Artistic Director Nigo, presents an extensive range of ready-to-wear items adorned with vibrant, retro-inspired depictions of the dragon. From various accessories to apparel for both men and women, including gender-neutral options, KENZO ensures a delightful experience during this festive season.

Given the dragon's historical significance as a symbol of auspiciousness, imperial power, and good fortune, the collection pays tribute to this enduring element of Chinese culture and echoes the timeless graphic patterns evident throughout KENZO's creative legacy.

Embracing the cultural significance of the number "8" as the luckiest digit in China, the collection playfully incorporates it into denim, woven, knit, and jersey garments, as well as accessories. The assortment is completed with stylish and whimsical accessories such as a small pouch, card holder, baseball cap, and keyring, all featuring Lunar New Year dragon graphics through stamping or embroidery.

LOEWE JADE COLLECTION

Renowned for its exquisite beauty and enduring nature, jade held a significance surpassing even that of gold, symbolizing virtues such as goodness, intelligence, prosperity, and luck. LOEWE's Jade collection pays homage to the masterful art of carving, spanning from ancient to contemporary times. This assortment encompasses bags, charms, and fine jewelry dedicated to the intricate craftsmanship and diverse colors found in Chinese jade sculptures. The collection's campaign, lensed by David Sims, features Chinese actress and Global Brand Ambassador Yang Mi.

Jade, with its subtle hues, mysterious veining, and lustrous sheen, boasts a rich history in China, serving ceremonial, ornamental, and practical purposes for millennia. To mark the Lunar New Year in February, LOEWE collaborated with master jade carvers Xiaojin Yin, Qijing Qiu, and Lei Cheng. Each expert crafted a series of five limited-edition pendants, individually hand-carved and mounted on an 18-carat gold chain.

Xiaojin Yin's Emerald Green pendant, depicting a cabbage with a cricket perched atop, holds cultural significance as bok choy, a cultivated Chinese vegetable, symbolizes wealth and abundance. Qijing Qiu's Light Mauve pendant features an eggplant, believed to resemble a hat-wearing high-ranking official, symbolizing status and success. Lei Cheng's Spring Jade pendant, a pea pod adorned with a snail, carved from near-flawless jade, symbolizes fertility, abundance, and luck.

Extending the rare craft of the pendant series, LOEWE introduces a collection of Flamenco Purse Mini bags. Inspired by the hues of carefully chosen antique jade carvings, colors such as Emerald Green, Dark Brick, Spring Jade, Sugar Yellow, Dark Khaki, and Light Mauve grace these bags. The Flamenco bags, with their orb-like shape and ruched nappa leather, house a special inside pocket containing a precious ring of jade stone in a matching color, symbolizing good luck for the approaching new year.

MCM x BAPE COLLECTION

This Lunar New Year, the renowned German luxury fashion house MCM collaborates once again with the trailblazing Japanese streetwear giant *A BATHING APE® (BAPE®), creating a highly anticipated capsule that is a must-have for fashion enthusiasts and contemporary streetwear followers who adopt a style approach transcending seasons, gender, and age.

Building on the excitement generated by their inaugural collaboration in 2019, these two iconic brands join forces anew to redefine the aesthetics and attitude of luxury streetwear, commemorating the Year of the Dragon for the first time.

Infused with an inspiring blend of style, individuality, and an unrestrained spirit of innovation, this much-anticipated collaboration elevates the realm of luxury streetwear by marrying MCM's rich heritage of artisanship and mobility with BAPE®'s dynamic creativity.

Featuring MCM's iconic silhouettes, including ready-to-wear, the Boston, the handheld pouch, and more, the collection showcases a bold exploration of patterns, playful graphic applications, and the fusion of BAPE®'s infamous shark motif with MCM's signature Visetos. At the heart of the collaboration, the notorious BAPE STA™ logo takes center stage, adorned with a golden dragon, embodying unapologetic confidence and irreverent style for the new year.

Aside from the exclusive Lunar New Year collaboration, don't miss MCM's SS24 collection, a testament to the brand's reclaimed iconoclastic ethos. Titled "Made for Movement," the collection reimagines accessories for expanded versatility, featuring innovative materials. Ready-to-wear embraces comfortable urban sportswear in travel-ready, wrinkle-free fabrics, transcending conventional workwear and leisurewear classifications for any occasion. Exploring MCM's heritage since 1976, the collection deconstructs the classic Visetos pattern into iconic Laurel and Diamond motifs, MCM lettering, and the signature Cognac colorway. Focusing on size and scale, these design codes forge a new visual identity, bridging the past and future as a badge of independence for today's value-driven consumer—a true Zeitgeist.

FENDI X FRGMT x POKEMON

Pokemon enthusiasts will be eager to capture Fendi's capsule collection, cleverly featuring the dragon-type characters Dratini, Dragonair, and Dragonite from the Japanese franchise.

This collaboration involves the Italian luxury label, The Pokemon Company, and Fragment (FRGMT) – the streetwear line by Japanese designer and musician Hiroshi Fujiwara, known as the godfather of streetwear.

Spanning across Fendi's bag lineup, from the Peekaboo to the iconic Baguette and the less-known By The Way Mini, the Pokemon characters introduce a vibrant burst of color to the brand's classic brown and tobacco palette. This lively theme extends to men's accessories, ready-to-wear items, scarves, and jewelry.

A standout in the collection is the beaded Baguette, adorned with intricate beadwork forming the FF motif and depicting Pokemon in all three evolutionary stages. Enhanced with an FF clasp featuring metal wings and a multicolored beaded fringe, this piece is a true collector's item.

BOTTEGA VENETA

Deviating from a literal approach in its Chinese New Year capsule collection, the Italian luxury brand has opted to infuse a celebratory flair into some of its renowned bags by incorporating vibrant color schemes and intricate details reminiscent of dragon "scales."

The brand skillfully integrated dragon elements into its distinctive Intrecciato weave pattern, particularly in the Sardine, Andiamo, and Jodie bags. A subtle observation is necessary to catch the protruding spikes and the dragon-tail handle adorning the Mini Jodie. Additionally, dragon-inspired earrings with spikes and a matching necklace are also part of the collection.

MOSCHINO

Marking the occasion, the Italian fashion house pays tribute to Bubble and Bobble, the beloved dragon characters from the vintage Japanese arcade game created by Taito in 1986. The celebratory collection includes dresses, T-shirts, sweatshirts, bags, and shoes adorned with the cheerful twin brothers and their eclectic group of friends.

MAX MARA CHINESE NEW YEAR COLLECTION

Max Mara joyously commemorates Lunar New Year 2024 through an enchanting narrative featuring Max the Dragon and his faithful companion, Little Ted. Their adventurous journey unfolds in the scenic landscapes of Fjords and wildflower meadows. The wardrobe showcased draws inspiration from the traditional festivities of Chinese New Year, displaying a lively palette of red hues and floral prints evocative of Scandinavian wildflower gardens.

This selection is not only influenced by the traditional Chinese New Year celebrations but also draws from the captivating realm of "Scandidragon," the mythical hero in ancestral tales embraced by our stylish protagonists, Max the Dragon and Little Ted. From this harmonious blend of fashion flights and folkloric fantasies emerges a collection infused with the romance of fjords and the majestic splendor of Chinese New Year celebrations.

Max Mara presents a meticulously curated array of pieces in timeless black and vibrant scarlet. The lineup includes a short Teddy Bear Coat and other glamorous jackets in rich red tones, featuring linings dedicated to the Year of the Dragon. Printed shirts and floral knitwear pay homage to Scandinavian wildflower garlands, while shiny brooches add the finishing touch to this captivating ensemble.

COACH

In celebration of the event, the American fashion brand enlisted the talents of Chinese artist Lian Yang to infuse traditional Chinese art forms and imagery into its Year of the Dragon collection. Hailing from Beijing, Yang incorporates the ancient technique of mineral rock painting into her artistic practice.

For Coach, she delved into this art form, crafting a dragon print that incorporates symbolic elements such as clouds and lotus flowers. This unique design is featured on selected ready-to-wear items. The whimsical creature gracefully adorns the New Year Rogue 25 with a Dragon and graces the packaging of the Micro Box Set, which includes four mini Coach bags.

TOD'S 2024 YEAR OF THE DRAGON COLLECTION

Tod's introduces a special 2024 Year of the Dragon Collection, drawing inspiration from the Chinese zodiac to commemorate the upcoming Chinese New Year festivities. The Italian brand's iconic leather accessories, now in rich burgundy tones, showcase a distinctive double dragon motif as a nod to the approaching new year. Crafted with meticulous Italian expertise, the collection combines soft leather and contrasting color stitching details, welcoming the arrival of Spring and celebrating the Chinese New Year with signature silhouettes.

This exclusive collection comprises three of Tod’s shoes – the Gommino Bubble, Tod’s sneaker, and Tod’s leather loafer – each adorned with a double dragon motif surrounding Tod’s logo on their inner soles. Additionally, the iconic Tod’s Shopping Bag features a double dragon motif on its internal leather pouch. The collection extends to include matching leather charms featuring the dragon’s head and Tod’s scented candle for a fragrant home ambiance.

LORO PIANA 2024 LUNAR NEW YEAR CAPSULE COLLECTION

For those who appreciate subtlety in ushering in good fortune, the Italian brand's pastel Capsule Collection offers an ideal choice. Paying homage to the dragon, symbolizing power, good luck, and wisdom for the 2024 Lunar New Year, the collection incorporates details inspired by oriental culture. Embroidered or stylized dragon motifs grace clothing and accessories crafted with Maison's exclusive yarns, including Baby Cashmere, Cashmere double, eco cashmere moulinè, and Sea Island cotton jersey.

Presented in a refined palette of pastel colors, ranging from lilac to pink and pale blue to aquamarine, notable pieces from the Capsule Collection include the Elbert jacket, the Halona cape, the Extra Pocket bag, the Baseball Hat, and feminine garments adorned with the timeless Lunar Paisley print. The Summer Walk suede shoes are elegantly enhanced with a dragon charm. The Collection is complemented by the Spagna Jacket for both men and women, along with t-shirts, hooded sweatshirts, scarves, and soft stuffed toy dragons.

DELVAUX

Renowned as the world's oldest fine leather luxury goods company, the Belgian luxury brand has infused an endearing charm into its Cool Box bag. Constructed from soft Taurillon calfskin featuring two-tone embossed leather marquetry, this special Chinese New Year edition boasts a delicate pink hue, aptly named Bloom, and is adorned with a dragon silhouette. The bag is further distinguished by two top handles and the signature D-buckle, completing this whimsically quirky piece.

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