LG Presents Global Music Festival “BOOM BOOM POW FESTA” Powered by LG XBOOM

Hi Huneybees,

Photo Credits: LG Electronics (Singapore)

Get ready for some serious sound and fun because LG Electronics is turning up the volume with its latest marketing campaign, showcasing the incredible audio power and stylish design of its LG XBOOM speakers. At the heart of this campaign is the "Boom Boom Pow Festa", a music festival inspired by the iconic Black Eyed Peas track, "Boom Boom Pow." Released in 2009, this ultimate party anthem ruled the U.S. Billboard Hot 100 for 12 weeks straight, and now it's getting a fresh spin!

At Boom Boom Pow Festa, talented street performers from nine different countries (Brazil, Mexico, Peru, UK, Spain, South Africa, Türkiye, India, and Philippines) will put their own creative twist on this all-time favorite party song, delivering electrifying performances through the mighty LG XBOOM party speakers. Not only will street performers bring their energy to the stage, but rising stars like Brazil's Delacruz will also be lighting it up at famous locations such as the stunning Escadaria Selarón in Rio de Janeiro.

Photo Credits: LG Electronics (Singapore)

All these epic performances will be powered by LG’s XBOOM speakers and streamed live on LG’s Global YouTube channel on October 6, 2024, at 01:00 KST. Can’t catch the live show? No worries! You can check out videos of the performances, plus behind-the-scenes footage that dives into how the artists explored the raw, powerful sound of the LG XBOOM speakers.

But the fun doesn’t stop there! LG is bringing the party to TikTok with the “Boom Boom Pow” dance challenge, inviting users to join in and show off their best moves. With creators leading the charge, everyone is encouraged to match the explosive energy of the XBOOM speakers and bring their A-game to the dance floor.

Throughout the campaign, different LG XBOOM speakers will take center stage, each boasting unique features. For example, the LG XBOOM XL9T is a tower speaker packed with dual 8-inch woofers that bring serious bass. The fun doesn’t stop with the sound—it’s also about the visuals! The Pixel LED Lighting on the speaker creates colorful light displays and syncs with the music for a next-level party vibe. Plus, you can personalize the colors and patterns with the XBOOM app.

Photo Credits: LG Electronics (Singapore)

If you’re all about taking the party outdoors, the LG XBOOM Go XG8T and XG2T are perfect companions. These portable speakers are built tough with MIL-SPEC and IP67 ratings, offering over 10 hours of playback so the fun can last all day long, no matter where you are. While these speakers aren't available in Singapore, I'm sure savvy shoppers like you can easily arrange to have them shipped from overseas.

Ready to dive into the world of powerful sound and energetic beats? Discover more about LG XBOOM and join the party at @LGGlobal!

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I Am Living Towards My Star Wars Childhood Dream With The Progression Such As LG’s AI-Enabled ThinQ Devices!

Hi Huneybees,

We have certainly came a long way with Artificial Intelligence (AI). I could still vividly recall the excitement of watching R2D2 and C3PO supporting human in their daily activities all over the galaxies, and I never thought (at a tender age of 6 then) I could live to see the realisation of it.

Today, while we are not exactly living in the Star Wars world yet, we do already have a taste of it like the moving Robot Vacuum that many of us owned at home. Whether you like it or not, AI has already made great leap intertwining into our daily life - from our mobile devices that we carry around to the house appliances at home ready to enhance our living experience.

With the rise of Internet Of Things (IoT), smart appliances are abound but companies such as LG Electronics’ (LG) continues to innovate in AI technology and design to realise my childhood (and many Huneybees alike) of living in the Star Wars fantasy. It is this exact determination that have earned the Korean electronic giant the recognition from the European Imaging and Sound Association (EISA).

LG’s AI ThinQ-enabled products including LG OLED TV, LG SUPER UHD TV and LG XBOOM were honored for their high competitiveness in categories assessing premium picture quality, artificial intelligence performance and sound excellence.

The LG OLED TV AI ThinQ (model OLED65E8) was named the EISA PREMIUM OLED TV 2018-2019, marking this the seventh consecutive win for the company’s OLED technology. The TV was praised for its picture quality powered by the α (Alpha) 9 processor, which provides true-to-life images with incredibly rich colors, sharpness and depth for more realism and its class-leading artificial intelligence functionality. The EISA jury also praised the Dolby Atmos™ performance and its front firing speakers which produce the most immersive audio-visual experience possible. The picture-on-glass design was also cited for perfectly blending into any environment.

The LG SUPER UHD TV AI ThinQ (model 65SK9500) was recognized as the EISA ARTIFICIAL INTELLIGENCE TV 2018-2019 for producing the ultimate LCD TV picture through the combination of technologies including Nano Cell, Full-Array Local Dimming (FALD) and the α (Alpha) 7 processor, as well as LG’s AI ThinQ plat-form and Google Assistant built in.
With LG’s proprietary AI ThinQ, users can control the  TV,  connect  easily to external  devices, switch picture mode and search for content.

The latest advanced voice assistant technology embedded in the TV is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology. And with the Google Assistant built in, LG’s AI TVs offer a streamlined experience that allows them to manage different tasks, find answers, or control smart home devices, serving as the center of the smart home.
LG’s SUPER UHD TV offers denser backlighting zones throughout the display and significantly improves black levels and picture dimensions through independent control of LED light zones. This delivers better shadow details and reduces light bleeding for enhanced local contrast, important for viewing HDR content. Thanks to the innovative Nano Cell Display, TV viewers can enjoy superb color accuracy and consistency at wide viewing angles without compromising picture quality.

EISA also named LG’s premium AI speaker, the LG XBOOM AI ThinQ (model WK7), as its EISA ARTIFICIAL INTELLIGENCE LOUDSPEAKER 2018-2019 thanks to extraordinary sound quality combined with intelligence. The technical collaboration with Meridian, the British pioneer of high resolution audio, enables LG XBOOM AI ThinQ’s full audio performance to be unleashed for high-fidelity sound, precise vocal definition and accurate bass.
The LG XBOOM AI ThinQ’s High Resolution Audio is compatible with high quality lossless files, allowing it to faithfully recreate sounds originally recorded in the studio.
With Google Assistant integrated directly into the device for quick setup, LG XBOOM
AI ThinQ responds to a user’s commands without the need for a remote control or
smartphone like “Hey Google, what’s my schedule today?” As a hub, the speaker can
control Google Assistant-enabled smart home devices as well as LG home appliances
compatible with LG ThinQ.

Once again, congratulation to LG for this year's EISA honors. It's innovation such as LG's AI-enabled ThinQ devices that is going to move us a step closer towards living my Star Wars childhood dream!

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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