Insta-Printa Launch @ The Bar-Roque Grill

Hi Huneybees,

Insta.Printa took Bangkok by storm during its launch back in September 2012 and has since been well received in various industries from entertainment to political parties. Their clients include Louis Vuitton, Mercedes and AIS. 

Insta.Printa was  first time spotted in Singapore at i.t Preview Party at Wisma Atria as well as the fashion show by Robinsons at Jem and the Pink Dot event. They have partnered with renowned fashion show producer Daniel Boey and his team designing events around Insta.Printa to make it memorable and personal to event goers.

So, what is Insta.Printa?

Developed by Look Squared, Insta.Printa is targeted at both end users and clients. Itwhen consumers snap shots on Instagram at an event, tag the photos with an assigned hashtag and the Insta.Printa will instantly print out the image for the consumer to keep.

The data garnered by Insta.Printa can be used by the event organizers to analyze what works for their event and how to improve on their strategies for future events. Post-event timeline charts generated by Insta.Printa would be able to chart how the interest of an audience is at a particular point of the event.

 “Insta.Printa leverages on Instagram, the best, largest and fastest growing photo-sharing app available that makes the experience of sharing photos extremely easy and fun” --- Pakin Techavisesa, CEO of Look Squared

 

For clients, Insta.Printa is a branding and marketing tool. Besides being able to customize corporate logos and messages on the photo print-out, Insta.Printa also collects data in real time, such as the profiles of the users, the total number of photos taken and the potential reach that the photos generate.

At the event, Pakin Techavisesa (CEO of Look Squared) and Zhao Xinming (CTO of Look Squared) showed us how simple the Insta.Printa works. We all got to bring back a piece of memory with us...

This data can later be used by clients to push messages to users and create post-event marketing strategies. They could also analyze to see which feature works for their event, and hence, improve on their current event. For example, an Insta.Printa timeline chart that is generated can show spikes to reflect increased interests from the audience of the activity being held at that period of time.

This is an example of how each photo print out will look like. It is fully customizable, down to logos to include, tags and names. Each card is name card size, so it fits easily to your wallets or name card holders (which you will have at all networking events) as well.

On a side note, I would also like to introduce you to The Bar-Roque Grill. The launch event for Insta.Printa was held there and it is located at the corner of Amara Hotel in the up-andcoming hipster zone of Tanjong Pagar. 

The restaurant’s two focal points are its innovative modern rotisserie -- one of the biggest in Singapore – and its outdoor terrace. Its décor reinterprets the social exuberance of the Baroque era in a contemporary idiom, with sophisticated wallpaper and fine leather contrasted with naturally textured stone and wood, iron and brick.

Some of it signature dishes (which we got to taste that day) are Mom's Recipe Apple Pie, Rotisserie Chicken, Salt Crusted Fish and Tart Flambee.

I shall leave you with more photos I took that day at the event... Psst, the models were dressed in MR. HOWARD's latest collection.

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Look out for Insta.Printa empowering upcoming fashion and lifestyle events near you socially and you will be able to SNAP, TAG, PRINT!

You can visit Look Squared’s website: http://looksquared.me or follow http://www.facebook.com/instaprintame. For enquiries, please email to hello@looksquared.me / call +65 9187 2817.

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Mid-Autumn at Chinese Garden

Hi Huneybees,

I know the Mid-Autumn Festival has already passed us by, but the Chinese Garden is still opened till 7th October 2012 with the Lantern decorations. This weekend will be the last, so don't miss it!

A view of the garden from far.

Allow me to show ya around the garden....

See the full moon!

On arriving the venue, lanterns were "greeting" us already. I met up with Malcolm and Valentine and we proceeded into the garden to be surprised by more brightly lighted up lanterns.

Tulips lined the pavement.

Dragons are definitely not to be missed in any of the Chinese Festival.

Sitting here, I feel like we were gona film some Ancient China Drama. LOL!

Now onto the main features. They are huge lanterns that depict stories from our childhood. Can you figure them out?

Three little pigs!

Will he turn into a prince???

Will you buy a match?

Of course other than the story based displays, there are also little discoveries at every corner of the garden...

More dragons!!!

There's also a Wishing Tree in the middle of the garden. Do be early if you wana make a wish!

More dragon. Fierce right?

Bring some sparklers and have fun in the garden with your family!

Psst, you can enjoy Smelly Beancurd in the midst of the garden. If you're a fan like me, have more boxes!

We stayed till closing time and we had the best of the garden, we could have the Lantern displays all to ourselves and of course I had to take more photos before I left!

Goodbye Chinese Garden. See ya next year!

So bring you family down this weekend to catch the last glimpses of the brightly lighted up displays.  

More information and be found here and more photos can be seen here.

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[Giveaway Closed] Happy MidAutumn Festival my Huneybees!!

Hi Huneybees,

The last time I was at Chinese Garden celebrating MidAutumn Festival...

Today is the MidAutumn Festival (中秋节). What have you guys planned with the family? I will be home for dinner before heading out to Chinese Garden with a couple of friends and hubby....

Actually, I was asked about the Chang'e story yesterday and I jammed. I forgot! So I came home to Wikipedia and thanks to technology, I got the story again....

Houyi was an immortal and Chang'e was a beautiful young girl, working in the palace of the Jade Emperor (the Emperor of Heaven) as an attendant to the Queen Mother of the West (the Jade Emperor's wife). Houyi aroused the jealousy of the other immortals, who then slandered him before the Jade Emperor. Houyi and his wife, Chang'e, were subsequently banished from heaven. They were forced to live on Earth. Houyi had to hunt to survive and became a skilled and famous archer.

At that time, there were 10 suns, in the form of three-legged birds, residing in a mulberry tree in the eastern sea. Each day one of the sun birds would have to travel around the world on a carriage, driven by Xihe, the 'mother' of the suns. One day, all ten of the suns circled together, causing the Earth to burn. Emperor Yao, the Emperor of China, commanded Houyi to use his archery skill to shoot down all but one of the suns. Upon completion of his task, the Emperor rewarded Houyi with a pill that granted eternal life. 

Emperor Yao advised Houyi not to swallow the pill immediately but instead to prepare himself by praying and fasting for a year before taking it. Houyi took the pill home and hid it under a rafter. One day, Houyi was summoned away again by Emperor Yao. During her husband's absence, Chang'e, noticed a white beam of light beckoning from the rafters, and discovered the pill. Chang'e swallowed it and immediately found that she could fly. Houyi returned home, realizing what had happened he began to reprimand his wife. Chang'e escaped by flying out the window into the sky.

Houyi pursued her halfway across the heavens but was forced to return to Earth because of strong winds. Chang'e reached the moon, where she coughed up part of the pill. Chang'e commanded the hare that lived on the moon to make another pill. Chang'e would then be able to return to Earth and her husband.

The legend states that the hare is still pounding herbs, trying to make the pill. Houyi built himself a palace in the sun, representing "Yang" (the male principle), in contrast to Chang'e's home on the moon which represents "Yin" (the female principle). Once a year, on the night of the Mid-Autumn Festival, Houyi visits his wife. That is the reason why the moon is very full and beautiful on that night.

This is always a great time to spend time with you loved ones and I wish all of you a very Happy MidAutumn Festival! Share how you spent your MidAutumn Festival ya? :)

And according to tradition, during MidAutumn Festival, there's always a riddle time (猜灯谜).

Can you answer this? "兩間屋子真稀奇，大門常開也常關，屋裡可容千萬人，難容沙粒住裡邊。 (猜一人體部份)?". Crack your brains and I'll reveal the answer tonight.... The first person who gets it right will receive a little goodie bag from me.... Have fun!

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