[UPDATED] Have You Visited The New Flagship Store Of Challenger At Bugis Junction Yet?

Hi Huneybees,

When it comes to gadgets, Challenger is always my go-to place to experience and do comparison before purchase and its flagship store at Funan DigitaLife Mall was one of my favourite store to visit until the mall was closed in June 2016 and demolished thereafter.

It was certainly a welcome news when I first heard of the new planned Challenger flagship store in Bugis Junction in late 2016 and boy, time flies and just two days ago, I was invited for a media preview of the actual store at Basement 1!

While the new 14,000 square feet of space at Bugis Junction may be pale in comparison to 53,000 square feet at the former flagship store, the new "integrated retail space" is carefully curated with merchandise, experiential areas and engaging displays, thanks to the data-analytics captured from Hachi.tech

— Challenger's lifestyle-shopping website launched a year ago – to understand shoppers’ behavior and transactions online.

Kudos to the collaboration between Challenger and Samsung on the designated area for Galaxy Plus VRcade, a virtual reality arcade where shoppers could truly immersive in the new gaming experience. I'm also very impressed by the first-ever experiential counters for leading drone manufacturers, DJI and Parrot so now I can actually examine those drones close up, something I can't do with a picture I see online.
I'm equally glad to see the return of a brand new Razerzone – designed for gamers by gamers – featuring the latest, most advanced gaming products despite the area isn't as big as before.

All in all, Challenger's new flagship at Basement 1 of Bugis Junction is a great addition to the group's overall portfolio of almost 50 stores across Singapore, which also include the existing Challenger store at Bugis Junction's third floor!

I truly applause Challenger's continuously strive to improve omni-channel retail approach and this is an example of how successful online learnings can be translated offline to engage shoppers meaningfully.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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DELL's New Exclusive Store at Plaza Singapura Invites You To Augment Reality

Hi Huneybees,

DELL today announced the opening of its new concept DELL Exclusive Store at Plaza Singapura. As Funan DigitaLife Mall has closed, this new store is replacing the store that was previously there. The store takes on a minimalist interior design, so as to draw the focus on their array of consumer devices.

The new store features experience suites with DELL’s latest XPS, Inspiron and Alienware portfolio, including award-winning products from the 2016 Consumer Electronics Show and the recent Computex 2016 in Taiwan. There's tons for you to try them hands on and in addition to it, there's a special highlight too!

There's a VR-experience zone for customers to immerse in virtual reality gaming using Alienware’s new VR-optimized products that were recently announced at the E3 in Los Angeles. *Local availability of the products will be announced in the coming months.

"We are delighted to welcome customers to our new store, offering the same superior brand experience they have come to expect and love. The new concept store is an integral part of our go-to-market strategy to showcase our suite of products and enable customers to experience first-hand the capabilities and ease of computing with DELL products. In addition, DELL has been at the forefront of designing solutions that are enabling emerging technologies such as virtual reality. Our award-winning Alienware line has established the best configuration requirements to drive the ideal VR experience and we are proud to be showcasing that here.” --- Rakesh Mandal, general manager, Client Solutions, South Asia and Korea, DELL.

To mark the opening, DELL is offering in-store promotions to all customers. From 14 to 17 July 2016, you can get to enjoy up to 50% discount on selected DELL laptops and peripherals. Additionally, 50 Targus Seoul 15.6 laptop backpacks worth $99 will be sold at $30 each from 16 to 17 July 2016. All proceeds from the 50 backpacks will be donated to Willing Hearts, a secular, non-affiliated charity operating a soup kitchen in Singapore.

The new DELL Exclusive Store operates from 10am to 10pm daily and for more information, visit www.dell.com.sg.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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Dell’s Opens Its Redesigned Exclusive Store At Funan Mall

Hi Huneybees,

Dell reopened their Dell Exclusive Store at Funan DigitaLife Mall on 16th May 2013, following an intensive make-over to deliver a new, refreshed concept store that sports simpler, contemporary yet bolder interior designs.

 

Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. The Funan store is the first Dell Exclusive Store in the world to adopt the company’s new global retail brand guidelines.

“Along with our purpose to deliver innovative products and give customers both performance and value in a single package, Dell also places high priority in providing a fulfilling product purchase experience for our customers. Dell’s new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or just casually browsing.” --- Chue Chee Wei, managing director for Dell’s Commercial Business, Singapore and Malaysia

 

The Dell Exclusive Store at Funan is open from 11am to 9pm daily, and measures 1356 square feet in floor space.

For more information, visit www.dell.com.

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Pizza Hut's Cheesy Bites Is Back 3 Times The Fun!

Hi Huneybees,

Pizza Hut's hot favourite Cheesy Bites is back! This time triple the flavour and triple the fun! Presenting the all new Cheesy Bites Trio - with two different cheese stuffings and 3 different sprinkles. \\\(≧∇≦)///

  I was at the launch party and got it taste it before you guys. This pizza is definitely cheese overload!

Let me show you what goes into the pizza...

Here'ss the sprinkles and the green bottle is the garlic spray.

So, first, the chef has to twist the cheesy bites into position and spray on the garlic oil for the sprinkles to stick on.

Then, here comes my favourite part! The chef sprinkles on 3 different flavours - Black & White Sesame, Smoky Chipotle and Savoury Parmesan on each of the cheesy bites, so that you can taste the individual flavours.

Black & White Sesame

Chipotle Powder

Parmesan Cheese

See how colourful the pizza is already? Imagine after addding the toppings and the cheesy fragrance when it is done!

Yummy right?! Here's how to pizza looks when it's cooked.

Cheese is bursting and the best part is to twist and turn each bite, dip it into the velvety cheese dip and bite into the cheesy crust. Crispy on the outside and soft on the inside. My favourite is the black & white sesame one. It brings out the cheesy flavour and there's a tinge of smokey taste. This is definitely my dish!

I also tried my hand at completing my own Cheesy Bites Trio in the Sprinkles Competition. I didn't win, but it definitely was lots of fun sprinkling. Like a fairy with her magic wand!

While at Pizza Hut, don't forget to try their other dishes as well. Bring your friends along and I bet you will have a great time sharing and laughing, while licking your way home... :)

Thick fries on dip.

Hut's Chicken Steak

Seafood Parchment Pasta

They even have Ben & Jerry's for dessert!

Cheesy Bites Trio Pizza is available at all Pizza Hut restaurants and delivery service till 2 July 2013.

Dine In 

Cheesy Delight Meal at $27.90 (for 2-3pax) (UP: $39.90)

• 1 Regular Cheesy Bites Trio (any topping)
• 2 Soup of the Day
• 2 glasses of Sparkle (Choice of Berri/Summer//Emerald/Lychee)

*Additional $1 for city stores for the above meal

Cheesy Fiesta Meal at $46.90 (for 4-5pax) (UP: $73.50)

• 1 Regular Cheesy Bites Trio (any topping)
• 1 Regular Pan Pizza (any topping)
• 4 Soup of the Day
• 4 glasses of Sparkle (Choice of Berri/Summer//Emerald/Lychee)

*Additional $2 for city stores for the above meal

Home Delivery

Cheesy Fun Meal at $26.50 (for 2-3pax) (UP: $33.70)

• 1 Regular Cheesy Bites Trio (any topping)
• 4 pcs Honey Roasted Wings
• 6 pcs Mini Hash Brown

Cheesy Double Meal at $28.90 (for 4-5pax) (UP: $44.40)

• 1 Regular Cheesy Bites Trio (any topping)
• 1 Regular Pan Pizza (any topping)

*Additional $2 for city stores for the above meal

This is definitely a Pizza not to be missed.

Share and have fun with Pizza Hut's Cheesy Bites Trio today!

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First Samsung Experience Corner opens at Challenger Funan

Hi Huneybees,

Samsung Electronics Co., Ltd announced the opening of the first Samsung Experience Corner at Challenger, Funan DigitaLife Mall on 25th October. The retail collaboration with Challenger (one of the largest IT and Electronics chain stores in Singapore), is Samsung’s first in Singapore as it looks to provide a new digital retail experience for consumers here.

Boasting a space of 1,500 square feet, the new Samsung Experience Corner creates a diversified consumer experience across Samsung’s wide range of products including smart PCs, smartphones, tablets, notebooks, printers, monitors and cameras. Consumers will be able to enjoy interactive hands-on experience with the devices and trained Samsung product specialists are available to offer any assistance when required.

“We are excited to provide a new level of customer experience and our new retail front will enable consumers to enjoy and try our latest innovative devices in the heart of Singapore’s IT shopping haven. This new retail outlet is part of our vision to create deeper engagements with consumers in dedicated and conducive spaces" --- Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.

Consumers crowd at the newly opened Samsung Experience Corner.

After the grand opening with lion dance, the Samsung Experience Corner was opened to public and huge Samsung fans rushed in to test out the gadgets. I got to play with a few and I was super happy that I was one of the few who got to try out the latest Windows 8! (Yes! I tried it out before it was sold and pushed out to the Singapore market at 11.50pm!)

Beyond showcasing Samsung’s latest products, the store will also allow consumers to experience the ease of convergence with Samsung’s range of content and services that empowers content to be shared freely across all of its devices.  

Have you tried their latest touch screen laptops?

Candy for you?

The new Samsung Experience Corner at Challenger, Funan, is open from 10:00am to 10:00pm daily.

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