[What's New] KIEHL’S GIVES WITH ELLE & 4 Socially Responsible Celebrity Partners Charity Event

Hi Huneybees,

Over the weekend, I was invited to Kiehl's Charity Event at the newly revamped Suntec City. It was held in support of Autism Association (Singapore). Over 50 years ago, their second generation founding-family member, Mr. Aaron Morse established the Mission of Kiehl’s in saying: “A worthwhile firm must have a purpose for its existence…to improve in some way the quality of the community to which it is committed.”

This July, Kiehl’s is proud to extend its relationship with the Autism Association (Singapore). 100% of the nett proceeds from the sale of the Limited Edition Rare Earth Deep Pore Cleansing Masque 142g will be donated to raise awareness for the children. If you want to read more about the masque, here's my review for it...

So, this year’s local charity initiative is anunique collaboration with ELLE Singapore and four celebrity partners, George Young (FLY Entertainment Artiste), Michelle Chong (Director/Host/Actress), Mike Kasem and Jean Danker (Class95 Radio DJs). Three Limited Edition designs will be adorning the caps of our Rare Earth Masques which will be on sale from 1st July 2013 at $45 each.

At the event, we got to hear from Sharon Lim from ELLE Singapore as well as Evelyne Ly from Kiehl's Singapore about the collaboration. Brenda Tan was also invited on stage to talk about her book "Come Into My World". She has a boy with autism and this book comes with 31 stories that voices the hopes and fears of many families. They  are true accounts contributed by Moms, Dads, siblings and autistic persons themselves.

Evelyne Ly from Kiehl's Singapore

Brenda Tan, Author of "Come Into My World"

Sharon Lim from ELLE Singapore

“We are honored to be the first magazine in Singapore to collaborate with Kiehl's on this amazing annual charity project — especially with ELLE Singapore celebrating its 20th anniversary in Singapore this year. ELLE and Kiehl’s Gives Back chose to focus on women with autistic children, a group that is often under the radar and one that we feel needs our help and support.

The personalities participating this year have a special connection with ELLE Singapore: They have all been past winners of the annual ELLE Awards which honors the best talent in Singapore. George Young, Michelle Chong and Class 95FM’s Cartunes duo Jean Danker and Mike Kasem are role models in their own right. Their designs reflect this year's theme — Love. Joy. Happiness — and celebrate community, values which could be easily forgotten in in a busy city like Singapore. As always, we hope people will give generously. I can’t think of a better way to look good and do good.” --- Sharon Lim, Editor-in-Chief of ELLE 

“Autism is something very close to my heart. I’ve got two brothers who’ve been diagnosed with autism, one on the severe side and one on the moderate to severe side on the autism spectrum. It was an o bvious choice for me. I worked with Kiehl’s last year on this, and I’m glad to work with Kiehl’s and ELLE this year as well. I hope the products sell really well and get money for the Autism Association here in Singapore.” --- George Young, FLY Entertainment Artiste

“My friend’s niece is autistic. Every time I went to her house she would run around after her shower and wouldn’t want to wear her clothes, but she’s very good with languages. So I think it’s important to help all these kids because they’re all special in their own right.” --- Michelle Chong, Director/ Host/ Actress

“This is a really creative way of creating awareness for autism in Singapore. We had a lot of fun designing for Kiehl’s.” --- Jean Danker, Class95 Radio DJ

“I have first-hand experience of close friends who have an autistic child, so for me this is close to my heart and very special to me, and I’m very glad Jean and I can do our part and help with autism." --- Mike Kasem, Class95 Radio DJ

Do drop by the new Kiehl's store at Suntec City or any of their branches to do your part for the Autism Association (Singapore). Let me say this again, 100% of the nett proceeds from the sale of the Limited Edition Rare Earth Deep Pore Cleansing Masque 142g will be donated to raise awareness for the children. 

Here's also some other products from Kiehl's that you might want to check out...

For more information, visit Kiehl's Facebook page here: https://www.facebook.com/KiehlsSG

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Fashion Your Own Runway Show With 313@Somerset

Hi Huneybees,

In celebration of Fashion Steps Out 2013, 313@Somerset presents Fashion Your Own Runway Show@313.

Auditions will be held in search for fashion aficionados with an keen eye for style during the Spring Stylist Search. Trendy individuals will get to showcase their styling talents during the Spring Runway Show. This will culminate in the Grand Final on 27 April, where participants will work with Elle Stylist Steve Thio to

compete for a chance to become the first 313@somerset Spring Stylist winner.

Starting from 29 March to 4 April, shoppers who wish to participate in our Spring Stylist Search will have to team up in pairs and submit a picture of themselves in their most stylish spring looks to

313somerset@lendlease.com OR elle_contest@Mediacorp.com.sg (Subject header “313@somerset Spring Stylist Search”).

On 7 April, 12 teams will be shortlisted and given a chance to style the mannequins, working with a selection of the latest Spring 2013 collections available at 313@Somerset. 6 teams will be chosen to enter the Grand Final on 14 April, where they will have to pick the clothes from participating retailers in 313@Somerset and compete under time pressure by dressing the mannequins in fashionable outfits. 

Spring Stylist hopefuls will work with professional stylist, Steve Thio, to dress models who will hit the catwalk on a glamorous runway show, bringing style interpretations to life. The winning team will walk away with $1,000 worth of shopping vouchers and a year’s worth of ELLE Magazine subscriptions each.

On 12 May, the overall winner (determined by voters) to be the best portrayal of Spring fashion and garnering the highest number of votes will win $300 worth of 313 shopping vouchers and bragging rights. 3  random voters will also win $30 worth of 313 shopping vouchers.

Spring Rejuvenation Workshop

4 May 2013, 2pm (Open to all shoppers) & 4pm (Exclusive to CLUB313 members)

Shoppers who spend $300 can sign up for a wardrobe workshop conducted by a prominent fashion stylist on 4 May, imparting tips and tricks on how to create a fabulous line up of outfits by pairing old with new! Registration will be available at the Concierge Desk at B1 from 29 April onwards. With the qualifying spend period from 29 March to 26 April. CLUB313 members only need to spend $250 to qualify. Seat availability is limited to only 30 people per session so hurry and register!

Spend & Redeem Promotions

From 28 March to 18 April, those who charge a minimum of $300 to their MasterCard® can redeem $30 worth of 313 vouchers. This is limited to the first 100 shoppers per week on a first come first served basis. From 19 April to 12 May, those who charge a minimum of $300 to their MasterCard® can redeem $30 worth of 313 vouchers, on a first-come first-served basis.

Tring 313 users are entitled to a $10 313 voucher when they spend $120 at any 313 outlet from 29 March to 12 May. Shoppers must download the Tring 313 iPhone app, download the exclusive Spend & Redeem coupon, and present together with receipts at the Concierge Desk at B1. Limited to 100 shoppers per week.

For more information, shoppers can enquire at or call the Concierge Desk at 6496 9313 or

log on to the 313@somerset website www.313somerset.com.sg.

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