Huney'Z World: Diana Ser

Hi Huneybees,

Me-In™ - the Korean lifestyle online store has officially launched recently. With fashion trends for the "It" girl in every occasion, you can look your best and gain confidence in everything you do. Always ready for the challenges that lie ahead of her demanding and high-paced lifestyle each day. Me-In™ is here to help the modern woman to achieve this effortlessly.

The logo Me-In™, pronounced as “Mi – In” in Korean encompasses:

美IN Inner Beauty
美人Beautiful People
美引Leading Fashion Forward

Hyejin KIM

Creative Director

Hyejin Kim has worked in the Korean online shopping mall industry for the past nine years. Her experience coincides with the initial rise in popularity of online shopping in Korea during the early 2000’s. During this period, Hyejin has worked as a freelance model with many of the largest and most popular Korean online brands.

She has also worked as an assistant casting director for several popular Korean commercials. Finally, early in her career, Hyejin worked as an assistant stylist at one of the first Korean online shopping malls, where she learned the ins and outs of basic operations.

Hyejin Kim, together with her stylist, Song-yee Gil, has put together visuals for the shoppers to visualize the complete outfits with matching accessories for that right look. Shopping at Me-In™ is a head-to-toe experience and unique in its own way. It's as though you are shopping through a LookBook.

At the launch, we previewed the different looks for work and play. 6 Korean models were flown in and they were dressed from head-to-toe in clothings and accessories from www.me-In.kr. I just came back from Korea and the ladies there really dress up everyday. Their office wear is not your usual black and white and when it comes to a date out, their would go for the effortless look, whilst they get all glam-ed up for the night out.

WORK

PLAY

LOVE

See! Told you Me-In can get your ready for all occasions! And before you start logging in and go do some online shopping, here's an introduction the the models...

KIM Minyoung

DOB: 1 September 1991

Minyoung is a student at Incheon National University where she is studying Theater and Film. She made her debut by winning a model contest for a Korean beauty drink called Miero Fiber. Minyoung has also filmed a commercial for LG’s Optimus line of LTE mobile phones. In her free time, Minyoung enjoys listening to music and watching Korean TV shows.

JEONG Nari

DOB: 27 November 1988

Nari has worked as a freelance model for a variety of Korean online shopping malls since she turned 18. During university, she studied computer science. Last year, Nari came in second in a model contest sponsored by a major Korean online game company.In her free time, she enjoys hiking, golf and snowboarding.

SUN Jiwon

DOB: 5 February 1986

Jiwon has worked as a model at Dahong, a leading Korean online shopping mall, since 2006. She studied law during university and is contemplating a career as a lawyer in the future. In her free time, Jiwon enjoys cooking and spending time with friends.

LEE Miseon

DOB: 29 April 1986

Miseon has worked as a model since 2005. She has also had minor roles in several Korean dramas and movies. Recently, Miseon has been focusing on modeling engagements in China. In her free time, Miseon enjoys giving and receiving nail art. She is also a pet lover and raises two dogs at home.

LEE Hyunjung

DOB: 4 July 1991

Hyunjung has worked as a freelance model since middle school. Last year, she came in third place in a beauty contested hosted on a Korean cable TV channel. The contest was only for those with natural beauty. In her free time, she enjoys making scented candles and diffusers.

KIM Siyeon

DOB: 21 October 1991

Siyeon began her model career two years ago. Before that, she was a member of a Korean girl group. During her brief music career, she performed live on Korea’s most popular music channel (called Mnet). In her free time, Siyeon enjoys cooking and traveling. She also lives an active lifestyle and enjoys a variety of sports.

At the launch we also spotted Diana Ser with her husband James Lye amongst the invited guests...

Okok! Now you can go shopping!

Have fun!

http://www.me-in.kr

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram for the latest updates!

Hi Huneybees,

Hot on the heels of NBCUniversal’s highly successful High Heeled Warriors research on female Pay-TV viewers, the network has announced plans to roll out its inaugural High Heeled Warrior Awards. The High Heeled Warrior Awards will recognize and celebrate the achievements of women in Asia who have contributed to society in their industry and community, and have made an impact in the lives of many around them.

High Heeled Warrior Awards was rolled out on 29 August 2013 and spearheaded digitally. It aims to honor women in different fields such as Entrepreneurship, Arts & Entertainment, Community Service and Unsung Heroes.

Luxury fashion and fragrance brand Hugo Boss is lending its support to further the cause of High Heeled Warriors, where women are approaching their expectations of life with increasing power and capability.

The High Heeled Warriors research categorizes women across Asia in five different groups. These are the unique career-focused ‘Trailblazers,’ the spontaneous ‘Passionistas,’ the well-connected ‘Social-siders,’ the fiercely loyal ‘Peace-Keepers’ and the loving and family-oriented ‘Heart-Warmers.’ The High-Heeled Warrior Awards targets women who fit into these respective groups, showing how they have empowered themselves and the women around them, and also to celebrate their roles and contribution to society.

In the Arts & Entertainment category, host and former editor of Elle Magazine Anita Kapoor, supermodel Lisa Selesner, Malaysian actress Lisa Surihani and owner of creative agency Present Purpose Tracy Phillips have been nominated for their involvement in projects that stretch across the screens, theatres, large-scaled events and concert halls. These are the women defined by recognition and admiration from the public and for industry endorsements as well.

Filling the Entrepreneurship category, are Plukka Jewelry founder Joanne Ooi, boutique hotel owner Yenn Wong, founder of Malaysian fashion brands KLutched and ShoeShoesShoes Ung Yiu Lin and Tjin Lee, Managing Director of Mercury Marketing & Communications. Coupled by their own success of innovation and creativity, these women have made a name for themselves in the corporate world from remaining on top and running their own home grown businesses.

The third category is to recognize our passionate women whom have devoted themselves to volunteer work and dedicated their lives to help others. LEAP Spiral founder and Executive Director Cynthia Ong, Co-founder of a non-profit organization Fugee School Deborah Henry, Programme Director of FilmAid Asia in Thailand Mary Soan and Pia Bruce, Executive Director at National Committee for UNIFEM Singapore, are the women who fall under Community Service category. These are women whom are not only defined by their activity and commitment to helping the less fortunate, but also for their vast contribution to society and to help bettering it.

Nominations for the first three categories have been shortlisted by a panel of judges. The judging panel will be led by Christine Fellowes, Managing Director, Asia Pacific of Universal Networks Internation, Todd Forest, Executive Producer Asia Pacific, Microsoft Online Media and Publishing, Singapore, Ruth Yeo, Executive Director at YTL Singapore Pte Ltd and Director at YTL-SV Carbon Sdn Bhd and Diana Ser, who spearheads a communication consulting and media training company.

Women who have made a significant impact and positive difference to society and to the life of those around them fall in the last category; The Unsung Heroes. These women selflessly help others and don’t expect to be recognized for their hard work by their peers or even by their pay.

The public is encouraged to submit nominations from 27 August to 8 September as to who they think should be considered an Unsung Hero. Voting for all categories will then be opened to public from 9 to 29 September via www.highheeledwarriors.asia. Winners will be announced on-air on both DIVA Universal and E! Entertainment’s Facebook Pages, and also online by MSN.

For more information, please visit www.highheeledwarriors.asia

Shop Korean Fashion Online - Me-In™

NBCUniversal To Crown Their Very Own High Heeled Warriors‏