Huney'Z World: Coca-Cola

Hi Huneybees,

On 11th March 2016, Coca-Cola marked its 80th year in Singapore and Malaysia by holding big celebration with LIVE video streaming between the two locations and Huney'Z World was privileged to be invited to witness this grand occasion.

The management team in Coca-Cola Singapore facility "Yum Seng" with the audience for more good years!

Gil McLaren, GM of Coca-Cola Singapore, Malaysia and Brunei sharing the "One Brand" global marketing strategy

In conjunction with the celebration, Gil McLaren, General Manager of Coca-Cola Singapore, Malaysia and Brunei based out of Singapore and Stephen Lusk Chief Executive Officer Coca-Cola Bottling Investments Group, based out of Malaysia, jointly revealed the launch of its new "One Brand" global marketing strategy.

The new tagline -"Taste the Feeling" is part of the "One Brand" global marketing strategy of Coca-Cola

For the first time ever, under this new "One Brand" global marketing strategy, Coca-Cola, Coca-Cola Light and Coca-Cola Zero will be united under the iconic Coca-Cola brand positioning in one global creative campaign - " Taste the Feeling."

With this "One Brand" approach, the equity of Coca-Cola, across all Coca-Cola Trademark products, will be shared to reinforce Coca-Cola commitment to offer consumer choice, showing how everyone can enjoy a variety of different Coca-Cola Trademark products.
And with the "One Brand" strategy, Coca-Cola will be moving away from having multiple brand campaigns, to a singular iconic brand campaign that celebrates both the product and the brand.

At the stimulcasted event, all invited guests across Singapore and Malaysia were sent back to memory lane when several classic commercials of Coca-Cola were screened.
Starting with the famous 1971 Coca-Cola commercial - "I'd Like to Buy the World a Coke", which later became a hit in both USA and UK when it was re-recorded by dropping the reference to Coca-Cola, several other familiar commercials such as 1980s "Can't Beat the Feeling" and 1990s "Always Coca-Cola" have had invoked much nostalgia in me.

After a tour down memory lane, the audience were introduced to the new lead television commercial "Anthem" that has started playing in both Singapore and Malaysia. An original song created for the new campaign, the soundtrack to "Anthem" has been titled "Taste the Feeling" and featured the voice of the London-born, Australia-raised singer, Conrad Sewell, whose was behind the world wide hit "Firestone".

A remix version of "Taste the Feeling" done by the Top Swedish DJ Avicii has just been released and has been my favourite pick between the two versions.

Guests at the event got to preview the campaign images of "Taste the Feeling"

"Taste the Feeling" will feature pan-Asian faces on its campaign images

As part of the focused approach to reach out to the masses, the regional campaign images of "Taste the Feeling" will feature Pan-Asian people enjoying ice-cold Coca-Cola in everyday moments and you will be able to see these images in iconic locations across the country very soon!

One of the three Pop-out photo booths that will be appearing around Singapore in coming months

Also, as part of the on-the-ground activities locally here in Singapore, a Coca-Cola "Taste the Feeling" pop-out cafe and photo booths will appear in high-traffic, iconic locations in the coming months, offering Singaporeans in their everyday moments, the pleasure of a perfectly served Coca-Cola; making these simple moments special.

"Taste the Feeling" will replace "Open happiness", which has been used as the overall marketing tagline by Coca-cola for the past seven years.

For more information on the campaign, do visit Taste the feeling website today!

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram for the latest updates!

Hi Huneybees,

I'm pretty much adventurous when it comes to teasing my taste buds. In fact, one of my favourite thirst quencher "concoction" is going to 7-Eleven and do a half half with Ice Lemon Tea and Coca-Cola at the Big Gulp machine.

But I've found a new love last week when I was invited to the launch of the all new, first in Asia Coca-Cola Freestyle. Designed by Italian firm Pininfarina (who designs car bodies for Ferarri), this sleek revolutionary fountain dispensing machine is here to revolutionise the way we enjoy our soft drinks.

Within this simple red body with light up streamline strip on the side, houses almost 70 new great tasting beverages (among the 80+ drink options available). All you need is to select your options through the touchscreen to select not only the usual beverages like Coca-Cola, Schweppes or Fanta, you can also opt for low/no calorie drinks, caffeine free beverages or even fruit flavoured beverages. The options and how you created your very own beverage is limitless!

There's even a button for those who can't reach the screens at the top and options can be done the same with the arrows lighted up. It's definitely a first and so considerate of Coca-Cola to incorporate this in the machine design.

My favourite now is Coca-Cola Zero Lime, giving sweetness a little touch of sourness is VERY refreshing in our hot weather!

Thanks to the R&D team, each individual beverage combination that Coca-Cola Freestyle offers is developed based on specially designed recipes so that the machine is able to provide consistently delicious taste. You don't have to go cracking your heads on what percentage to have your drinks combined. Eg: the amount of orange in a Coca-Cola Orange differs from the amount of orange in a Sprite with Orange. In addition, levels of carbonation are also adjusted across different drink combinations.

Well, since everyone is having their own unique combination, will there be "cross contamination" of the drinks? The answer is no and the magic lies in this space shuttle dispensing nozzle that I think George Lucas will agree that it suits the set of Star Wars!

To ensure only high quality ‘perfect serves’ for any of the 80+ beverage selections is the company’s PUREPOUR TECHNOLOGY™. Proprietary to Coca-Cola, this technology employs “micro-dosing”, a technique commonly used in medical applications for its high degree of accuracy and precision. As opposed to using syrup, Coca-Cola Freestyle uses concentrated ingredients stored in cartridges inside the machine’s cabinet to dispense and meter fluids via digital technology, so that the ingredients used for each drink remain separate, minimizing chance of any carryover of color, taste or ingredients.

What is even cooler, is the multi-patented air-mix nozzle that mixes the different ingredients of each drink ‘in the air’. All of these components enable Coca-Cola Freestyle to go beyond providing a massive number of beverage choices but also to consistently deliver great tasting beverages taste with each serving.

Judging from the happy faces and huge crowd turn up, I think this machine will be making a huge success in changing the way we ended our usually known beverages. You can find the Coca-Cola Freestyle at the 7-Eleven branches in Orchard Cineleisure and Vista Point.

It's my favourite place to go get my drinks every time I'm in town now and it's always better to have more friends joining you so you guys can try out all the other options too!

For more information on Coca-Cola Freestyle and a list of participating outlets, you can visit - http://www.coca-cola.com.sg/freestyle.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram for the latest updates!

Coca-Cola Celebrates Its 80th Year In Singapore And Malaysia With A New "One Brand" Strategy

80+ New Soft Drink Options Introduced With The All New Coca-Cola Freestyle