Colourful Converse All Star Sneakers for Spring 2014

Hi Huneybees,

On 26th February 2014, at Art Bar at The Butter Factory, Converse Inc. held a successful Sneakers Clash event for the media and guests to debut its Spring 2014 All Star collection featuring dynamic pops of colors and elevated silhouettes to provoke self-expression. 

Colourful tie-die prints, archive patterns and bold color create functional yet stylish looks perfect for Spring, the highlight of season was the release of the women’s double wedged Chuck Taylor All Star Platform Plus. 

The new Converse Spring/Summer 2014 All Star Collection launches globally February 2014.

During the event, media and guests experienced colours from the eyes of the Converse All Star as Art Bar was transformed by the showcases of the Chuck '70, Platform Plus and Tie-Dye collections.

The highlight of the evening was a Sneakers Clash art installation by urban artists Inkten and Clogtwo. The installation illustrated how colours have changed our lives – from mundane to exciting, from a grey to a vibrant world. Inkten and Clogtwo had picked out everyday boring items - namely an old door, a printer, a worn out office swivel chair, an old boxy TV and an unassuming traffic cone - and breathed a new life into them by giving them colours. The dull everyday items featured in the installation represents monotony – a world of grey. Using them as a blank canvas, the artists unleashed their creative expression to illustrate how colours can defy norm, and transform and clash against greyness.

Guests also participated in two interactive art activities that allowed them to express themselves with colours. One was an art wall that guests drew and wrote messages on and the other one involved them shooting paint on to plain Chucks mounted on the wall.

Chuck Taylor All Star Platform Plus 
Description: An all-new silhouette, the Chuck Taylor All Star Platform Plus takes the iconic sneaker to new 
heights adding a feminine touch to a sporty silhouette. With over two inches of a concealed wedge, the 
Chuck Taylor All Star Platform Plus gives your feet a dramatic burst of bold of colour. 
Available Colors: Black, Diva Pink, Nightshade, White 
Suggested Retail Price: $129.90 SGD

Chuck Taylor All Star Tie-Dye 
Description: The Chuck Taylor All Star Tie-Dye celebrates color to the fullest, showcasing an explosion of 
color in high-top and low-top styles. New marbleized tie-dyes in bright colors are seen throughout the 
collection for a vibrant festival going look. 
Available Colors: Black/White, Nightshade/White, Black/White, Nightshade/White, Mesange/White, Dozar 
Blue/Ensign Blue/Puritan Gray, Red/Radio Blue/Black, Graphite/Old Silver/Oyster Gray 
Suggested Retail Price: $65.90 – $89.90 SGD 

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Adidas All 24 Event (Day 1)

*Warning: heavy image blog entry below* 

Hi Huneybees,

Last weekend I attended the Adidas All 24 Event @ *Scape. For details, you can see the previous blog entry. The watch design I submitted to Adidas got shortlisted and I was required to be there on Saturday to do up a prototype to enter for the finals.

I had a friend, Valentine (who's also a blogger)to accompany me through the night and she was sweet to help me take photos, while I completed the prototype.

Arriving at the event, choose your path.

The stage is ready.

We waited for 9pm and the event was officially launched. Guess who Adidas invited to be the hosts?

YES! The Muttons from 987FM.

Shan Wee was the first to arrive.

Celebrities from the basketball team. Shan Wee and Paul Foster.

Celebrities from the Football team. Kui Jien and Randall Tan.

Dance Showcase by Styles From Beyond.

I received my watch template to work on.

Having a pic with the Muttons before I start on my HUGE watch.

Beatboxer Dharni's on.

So we designers began working on our sneakers and watches, while DJ KoFlow spinned.

A sample of Dj KoFlow's Spin.

Ok. Sneaker designers get a real sneaker to work on, while watch designers get it on paper?!

This girl stayed all 24 hours to work on her sneakers.

I also started on my watch.

Another watch designer.

The celebrity football game has commenced.

Alongside, the celebrity basketball game has commenced too.

Keeping tab of the scores with The Muttons giving the live report.

Sponsored drinks by 100 plus was free for all.

The audience crowd.

Beginning of graffiti art by Clogtwo.

Can you figure what he's drawing?

Spray paints sponsored by Nippon.

Back to All Fashion session. Busy designers at work.

The youngest designer.

A partially done sneaker.

I got most of the major parts done.

Adjusting bits and pieces.

Skaters ready!

More sneaker watch designs.

A fellow blogger was in for the watch design.

This was her halfway done watch.

Then Rikki was up for the Free-Style Football showcase.

A challenger.

Ta Da! The climax of the my watch design.

Sticking the Swarovski crystals on one by one.

I finshed adding the crystals on!

Bling Bling all over!

My completed watch design.

i even initialed my design.

Having a pic with my watch.

With Valentine, who kept me company through the night.

I was done, so I decided to have a walk around the area.

Some designs that were entered for the graffiti competition.

Mountains of spray paint used.

I'm in love with this piece of work. I wana hang in living room!

It's the Adidas monster!

Nicely done by Clogtwo right?

The celebrities have left, but the public is on all night.

Most of the designers have gone home to rest. Here are some of the half done designs.

This young lady stayed through the night to complete her work.

The skating obstacles.

It was getting late, so we made our way home as I still had to go down again the next day for results. CHeck out my facebook profile for more photos of the event.


Muahz,
Christina aka Huney

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