Totally crossed another item off my birthday wishlist tonight when I finally met my idol blogger - Bryanboy! Not only did I get to snap a couple of pictures with him, he even said he liked my dress! Woohoo!!!
You ask what event was that? It was the opening of the new Charles & Keith store at Ngee Ann City. Not only was Bryanboy there, the highlight of the night has got to be the appearance of Hyoyeon, Seohyun and Yuri from the Korean mega girl group Girls’ Generation and Korean American actor Daniel Henney.
But first, let me show you around the store. The Ngee Ann City boutique is the Singapore label’s 389th store to date and a nod to the popularity of Charles & Keith’s on-trend shoes and accessories. The modern interior of the 170sqm retail space is designed to be a visual feast with themed islands displaying the latest trends and designs and a LED video wall highlighting the key looks of each season.
Charles & Keith has changed their style and I must say there are a few new items in this season's collection that's definitely a must have for the fashionista-s in you!
Okok! I know you are super excited and wana see more pictures of the celebrities that attended tonight. Are you ready? Here goes...
Rozz and Sonya from 987FM.
Chinese blogger and stylist Han Huo Huo
Japanese fashion blogger Yoshiko Kris-Webb and Bryanboy
Chinese supermodel Liu Wen
Another pic of me, Yoshiko Kris-Webb and Bryanboy
Of course, we also had our fair share of local celebrities. First up, Our MediaCorp Ah Jie - Zoe Tay. Looking all dashing with a grey tube dress, followed by Fann Wong and local model, Sheila Sim.
And then, comes the highly anticipated ladies of SNSD - Hyoyeon, Seohyun and Yuri. They were highly protected at a corner with Daniel Henney, so here comes the paparazzi moments...
After a brief introduction, we were ushered upstairs to the main atrium area for the fashion show, where we saw more celebrities and local designers...
Right: Samuel from evenodd with his friends.
Oli Pettigrew with wife, Linda Black
Cheryl Wee with her parents - Jean Yip and Mervin Wee
Hugo Boss celebrated its 30th year in Asia with a sensational showcase of its latest collection in Beijing.
Over 1500 guests and celebrities flocked to the event, including renowned actor Chow Yun-Fat. Other celebrities spotted are Tilda Swinton, Matthew Goode, Ryan Phillipe, China Chow, Zhang Zilin, Wu Chun, Carina Lau, etc. Photos can be viewed here.
The
China Agricultural Exhibition Center, one of the city’s largest and
most impressive complexes, was the venue for this major fashion event,
which housed the impressive 1,170-ft LED-laden runway --- Stanley Lee from the China Agricultural Exhibition Center in Beijing.
Hugo
Boss has seven collections, including its higher and medium-price tag
lines and a home line. The event showed pieces from two collections, BOSS Black and BOSS Selection—the latter is the brand’s premium bespoke line.
Models,
fashion bloggers and other big names graced the event, with British
actress Tilda Swinton standing out amongst the 1,500 high profile
guests. For those who couldn’t make it personally, Hugo Boss made other
provisions.
The night before this show, Hugo Boss opened
its flagship store at the China World Hotel offering its customers 3-D
glasses for the fashion show, which was broadcasted live over the
Internet. Put on your 3D glasses before watching the video. It's amazing!
The show’s theme was "Modern Luxury" -- Designers
Eyan Allen and Kevin Lobo described the men and women’s collections as
"sexy, confident and empowered". The Hugo Boss Fall/Winter 2012/2013
colors are red and black with a lot of cream, and in textures of
leather, wool and silk.The show kicked off with the BOSS Black
signature style for women, offering a fresh take on classic designs to
commemorate its 30th year in China. And the company believes it’s only
the beginning.
Claus-Dietrich Lahrs, Chairman & Ceo, said, "We
are working with those very important events like tonight... I believe
the Chinese growing story will continue... here, also in Hong Kong Macau
and Taiwan."
The menswear BOSS Selection showcase
continued on the theme of modern luxury for the modern man, offering
timeless yet distinct designs. The designers are flaunting a new mode of
elegance based on urban design.
The show reached its climax with renowned actor Chow Yun-Fat’s
stroll down the catwalk. A pleasant surprise for the audience as the
host revealed that Chow is celebrating his birthday on the scene.
Actor
Chow Yun-Fat said, "I’m so excited to have done a 3D cat walk today,
and I could hardly recognize myself in these clothes today".
China
is currently the brand’s third largest market, and Hugo Boss predicts
that it could climb to be the largest in 5-10 years.
Hugo Boss also did a marketing stint to shoot virals on 3D camera, calling it "The Video Diary by MISS HUGO BOSS". Not only did it introduced China to the other parts of the world, we even get to see what goes on behind the brand and even famous fashion blogger Bryanboy gave us a tour of Beijing!
