Usher in The Goat Year With Tiger Beer

Hi Huneybees,

Tiger Beer is not to be missed at all celebratory events, so usher in the Goat Year with them this Chinese New Year as they prepare a series of exciting roadshows, attractive cash prizes and promotions, and even a specially concocted festive cupcake by newest uncage personality, Zenn Eng of Cake Spade.

This year's CNY celebrations has brought in a new collaborative illustration by London-based artists Shan Jiang of Shotopop fame, and Jacky Tsai (who is best known for his floral skull designs in partnership with Alexander McQueen), fusing together their designs with the iconic blue Tiger beer livery.

The iconic Tiger image is re-conceptualized and portrayed to inspire ‘courage’ amongst fans together with auspicious lucky elements like goldfishes and cherry blossoms to celebrate the cultural notions of prosperity and abundance. This illustration is on all Tiger Beer quart bottles, festive packs and selected premiums.

Tiger Beer Chinese New Year Limited Edition Promotional Packs (available in 24 x 323ml cans) is already in stored at all leading supermarkets and hypermarkets with a recommended selling price of $53.50 whilst stock last. 

And if you have purchased the Tiger Beer Chinese New Year Festive bottle (633ml), look out for the special crown-liners bearing the mandarin characters of the auspicious phase: 恭(‘gong’), 喜 (‘xi’), 发 (‘fa’), and 财 (‘cai’), which translates to the phrase: ‘wishing you a prosperous year’, to redeem for attractive cash prizes. Simply find all four characters that make up the phrase: ‘恭喜发财’ (read: ‘Gong Xi Fa Cai’) or crown-liners with the ‘Tiger’ logo before end 28 February 2015 to win.

Something special this year would be the specially concocted festive cupcake by newest uncage personality, Zenn Eng of Cake Spade. Zenn is now in the league with other Uncage personalities that personify the Uncage proposition - courageous young Asian personalities that forge their own paths in pursuit of their passion, breaking free from conformity. 

From now till 28th February, you can purchase the special Chinese New Year-themed cupcake - ‘Firecracker Cupcake’ from Cake Spade. Inspired to uncage the concept of traditional feasting, the walnut and citrus cupcake is topped with rich buttercream that has been infused with Tiger Beer’s unique aroma and taste, topped with a sprinkling of festive ‘firecrackers’. The ‘Firecracker Cupcake’ retails at SGD4.80 each. Cake Spade is located at 1 Tras Link, #01-06, Orchid Hotel, Singapore 078867.

Aside from the mentioned above, Tiger Beer has also arranged a slew of special, festive roadshows (starting on 6 February 2015 at selected supermarkets and hypermarkets island-wide), for you to busk in the festive mood. 

These roadshows, hosted by celebrity hosts such as Lina Ng (‘Huang Shu Fang’) and Lin Youfa, will allow consumers to stand a chance to walk away with attractive gifts and cash prizes worth more than SGD180,000 by unlocking Uncage treasure cages.

Additionally, lookout for the ever-popular Cai Shen Ye (‘God of Wealth’)  roving around coffeeshops and hawker centres island-wide to redeem limited-edition Tiger festive premiums!

For more information, please log on to Tiger Beer Singapore’s website at TigerBeer.com/UncageCNY and Facebook page at https://www.facebook.com/TigerBeer.SG. Inquisitive consumers can also find out more about their 2015 zodiac horoscope via the micro-site.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

Read More

Guo Pei Stunned The Audience With Her Arabian 1002th Night Haute Couture Fashion Show At FIDé Fashion Week 2013

Hi Huneybees,

Last night, Guo Pei stunned the audience at FIDé Fashion Week 2013. Being the top notch Haute Couturier from China, she was the "National Treasure" and seeing her show last night, you would know her shows are not to be missed.

Carmen Empress: Model Carmen Dell'Orefice at the Guo Pei "Arabian 1002Th Night"  Fashion Show, Beijing

Named as Arabian 1002th Night, Guo Pei drew inspiration from her trip to Iran, where the strong Arabic culture and buildings gave her light to do a continuation from the famous stories of 1001 Arabian Nights. I got a chance to catch her at backstage to ask about her inspiration behind this collection. All I have for this lady is R.E.S.P.E.C.T.! 

The collection showcases extravagant gowns that depicts ladies growing from princesses to queens. As they get older, the burden is heavier, thus the gowns getting longer and more elaborate. In her previous show at the Haute Couture Fashion Show in Beijing, she invited Carmen Dell'Orefice (78 years old then) to walk the last gown in her show. Even though Carmen is did not do the walk last night, we can still see the transition of the ladies in Guo Pei's 1002th Night stories.

Other than seeing strong Arabic influences in her gowns, she also did not fail to infuse her own Chinese elements and as seen in all her shows, elaborate details were not to be missed. From hair, to makeup and nails, right down to the gown and shoes as well as accessories, everything little details was a must see! Simply just by the shoes, Alexander McQueen's Armadillo shoes have to step aside!

In  the middle of the show, the lights dimmed and when the doors opened at the other end of the runway, we knew it was time to "All Hail The Queen"! When the Japanese inspired  "queen" was led by her 3 manly followers, everyone clapped in amazement and cameras couldn't stop snapping...

I bet everyone could recognize the inspiration for the next gown. Drawn from the Chinese Porcelain Vase, the model was looking so "fragile" as she slowly makes her way down the runway in her blue and white gown...

I wana fly on that magic carpet too!

When Sofia Wakabayashi walked out in her gold gown with her Price Charming, my heart melted.
Don't she look like she stepped out of the "Curse of the Golden Flower" set?

FIDé Fashion Week 2013 is coming to an end and I can't wait to see what the rest of the designers have to bring,. Stay tuned to my blog as I will be bringing you backstage of Guo Pei's show....

Backstage with Guo Pei.

Photo credits: Joe Neo Photography

Read More