When you think of Hello Kitty, chances are you picture pastel pinks, bows and all things sweet.
But this time?
She’s trading cute for cool.
The iconic Sanrio character just got a bold makeover with the Hello Kitty “Black Series”, a striking all-black designer figurine collection that has officially landed in Singapore. The launch marks its Southeast Asia debut, following earlier releases in Japan and Korea.
And let’s be clear... this isn’t just another collectible toy.
Standing at 20cm tall, the Hello Kitty Black Series is designed as a high-art figurine for modern collectors and “kidults” who appreciate sleek design pieces with personality.
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A Darker, Edgier Hello Kitty
The Hello Kitty “Black Series” is a collaboration between Sanrio and Japanese underground lifestyle label ONE TODAY, conceived by Mikio Suzuki, the brand’s Chief Design Officer.
Suzuki, a Tokyo Zokei University graduate, has spent decades working in Japan’s advertising and creative industry. Over the years, he has explored how beloved animated characters can move beyond toys and become design objects, fashion pieces and collectible art.
With the Black Series, he reimagines Hello Kitty through a more grown-up, contemporary lens. Instead of bright colours and playful details, the figurines feature a minimalist all-black aesthetic, decorated with subtle motifs inspired by themes like Heart, Love and Black.
The result?
A Hello Kitty that feels mysterious, stylish and unexpectedly sophisticated. It’s still the character we know and love, just with a little attitude and edge.
Each figurine is crafted from premium PVC with a refined matte finish, giving it a smooth, tactile feel that highlights the silhouette and design details. Rather than leaning on bright colours or excessive decoration, the series focuses on clean form, bold contrast and sculptural presence.
In other words, this is the kind of Hello Kitty you’d proudly display on a shelf alongside designer toys and art pieces, not just keep in a toy box.
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Where to Find It in Singapore
The Hello Kitty “Black Series” figurines retail for SGD 229.90 each and are available at selected ActionCity stores across Singapore, including:
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ActionCity Bugis Junction
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ActionCity Jewel Changi Airport
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ActionCity Marina Bay Sands
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ActionCity Takashimaya
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ActionCity VivoCity
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BLAXK by ActionCity (Funan)
Collectors can also purchase them online via the ActionCity website.
A Different Side of Cute
Hello Kitty has always been known as the queen of kawaii, but the Black Series proves that even the cutest icon can embrace a darker, more modern side.
For collectors and design lovers, it’s a refreshing reinterpretation of a global pop culture icon; and possibly one of the coolest Hello Kitty collectibles we’ve seen in a while.
Also… if your Valentine’s gift didn’t quite hit the mark this year, this might just be the ultimate make-up gift. Because honestly... who can resist a stylish Hello Kitty with a little dark energy?
