Why Must We Put An Expiry Date On Women?

Hi Huneybees,

I bet through your years, you would have heard things like "You are 30 years old and why are you not dating?", "How old are you? Oh! Why are you not dating yet? Women should be married at your age!" Blah~ Blah~ Blah~

Seriously, don't let others put an expiry date on you, your destiny lies in your own hand! It's time to shake those unspoken timelines society places on women with SK-II!

Do we have an expiry date?
And  If we haven’t ticked all the right boxes, are we worthless after turning 30?Or can things be different?
Can we decide for ourselves who we are?

In a follow-up to last year’s viral “Marriage market takeover” campaign in China, skincare brand SK-II has teamed up with Forsman & Bodenfors again to shed light on the pressure women face as they age.

The centerpiece of the new campaign is “The expiry date” that stretches beyond China to include Japan and South Korea in order to create worldwide discussion.

In it, SK-II turns the proverbial expiration date many women feel like they have into a real one. The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.

More than half of women in Asia surveyed felt uncomfortable and offended by other people’s view on their status especially with regards to topics about their age or marital status. Almost 72% of women in Korea and 62% of women in China have experienced this discomfort and scrutiny. 

Japan and Korea emerged as the two most extreme countries where women feel unhappy about getting older — almost 6 out of 10 Japanese women and more than half of South Korean women feeling this way. 

In China, finding a suitable partner for marriage is the biggest cause of concern among single women under 30 with more than 6 out of 10 single Chinese women under 30 sharing this concern. 

These findings underline a broader social issue connected to age-related pressure.

Beyond the film, SK-II looks to facilitate a conversation around the stigma of age-related pressure by encouraging a regional social movement under the hashtag “#INeverExpire”- creating a welcoming arena for women to share their inner thoughts on the subject.

Can we change destiny by changing our thoughts?

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Say I Love You This Mother's Day With SK-II Sakura Limited Edition Facial Treatment Essence

Hi Huneybees,

Give the gift of flawless skin to the woman who has loved us selflessly this Mother's Day with SK-II! Both my mum and I have been using their Facial Treatment Essence for years already and we have been collecting their limited edition bottles.

This year, their iconic SK-II Facial Treatment Essence has adorned an exquisite, limited edition Sakura design in full bloom. This soft pink bottled design has been widely loved and shared on social media, if your mummy dearest is a fan of SK-II products, this will make a great gift!

Containing over 90% of Pitera, the FTE will make a timeless gift of crystal clear skin to celebrate a lifetime of your love for your mothers. Here's sending a big *MUAHZ* to all the amazing mothers in the world!

The new limited edition SK-II Sakura Crystal Clear Skin Set is available at SGD$259, featuring the SK-II Sakura Limited Edition Facial Treatment Essence and the SK-II Facial Treatment Clear Lotion. You can get them at all SK-II counters from 20 April.

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Get Inspired to #dreamagain With SK-II

Hi Huneybees,

SK-II is planning a global movement as part of the brand’s #changedestiny campaign which will take place this June in multiple cities across a 24-hour period. Each city will host activities targeted at professionals encouraging them to not only dream again, but to go out and fulfil those dreams, whether big or small.

The activation for Singapore will be at One Raffles Place where the SK-II Dream Again Pop Up will be and adults get to enter and talk to (super cute!) kid dream counsellors about living their dreams.

What do your dreams mean to you? 

Are you living yours? 

Drop by One Raffles Place on 21 June 2016, Tuesday from 11AM to 4PM for a special surprise from SK-II! 

#changedestiny #dreamagain #skii

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SK-II Celebrates Mother's Day With Its First Ever Mother's Day Brunch

Hi Huneybees,

In my opinion, giving the gift of clear crystal skin is the best Mother's Day present one can give to their Mummy Dearest. Whilst, you get the SK-II Spring Butterfly Limited Edition Facial Treatment Essence, why not share a brunch with the most important woman of your life?

More details on the limited edition Facial Treatment Essence here - http://huneyzworld.blogspot.sg/2016/04/celebrate-mothers-day-with-gift-of.html

To celebrate the special woman that every mother is, SK-II will also be holding its first ever biggest Mother's Day Brunch (worth SGD800) at the beautiful South Beach Hotel on 7^th May 2016. 

Details of how to win invites to the event:
To join The SK-II Mother's Day Brunch, sign up your mom or daughter as an SK-II Crystal Club Member and pamper her with SK-II products worth SGD499 to receive an invite for both of you to the event. The event entitles you to:

• A special brunch at the exclusive 5-star The South Beach Hotel
• A personalized flower bouquet
• SK-II door gifts
• A chance to win a 2D1N staycation at The South Beach Hotel

SK-II has created this heartwarming video depicting a mother’s unwavering love for her child. The video below shows the power of a mother’s touch throughout her daughter’s life milestones and it's such a sweet video that you can share with your mummy. =) 

For more details, please visit the Facebook page here: https://www.facebook.com/events/1602532960072792/ .

Happy Mother's Day in advanced! #ChangeDestiny

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[What's New] Celebrate Mother's Day With The Gift Of Crystal Clear Skin

Hi Huneybees,

As we step into April, the footsteps of Mother's Day are slowly creeping in and why not send our most beloved heroine the gift of crystal clear skin this May?

Continuing from their previous Christmas designs (see previous post here), SK-II unveils the Spring Butterfly Limited Edition Facial Treatment Essence that is created especially for this special occasion.

Origami butterflies fluttering in the most beautiful rainbow shades adorn the bottles to symbolize transformation and new beginnings, celebrating a mother’s dedication and uplifting support in her child’s growth and metamorphosis. 

This would be such a great addition to the other specially designed FTE bottle collection and what better way to say 'Thank You' to Mummy dearest than beautiful complexion, thanking her for every opportunity she took in helping us become our best selves.

INSPIRED BY TRANSFORMATIONAL BEAUTY

SK-Il's iconic product, Facial Treatment Essence, is a miracle of transformational beauty. The best-selling beauty essence contains over 90% Pitera™ - the signature ingredient in all SK-Il products - and has transformed the skin of millions of women around the world, gifting them with Crystal Clear Skin.

THE GIFT TO CHANGE SKIN DESTINY

Through its landmark Skin Destiny Studyl l l. SK-Il discovered that the Facial Treatment Essence helps achieve crystal clear skin. Long-term users of the Essence who started in their 20s enjoyed better skin in their 30s and 40s, showing that crystal clear skin today can last 10, 20, 30 years from now.

The secret to crystal skin is behind SK-Il's signature ingredient, PiteraTM , a unique ingredient that was discovered 30 years ago in a sake brewery. It is made LIP of a careful balance of concentrated formula of

vitamins, amino acids, minerals and organic acid. The Facial Treatment Essence which contains over 90% of PiteraTM contains the unique form Lila to transform skin's five dimensions — less visible spots, reduced

appearance in wrinkles, more refined skin texture, improved firmness and elevated radiance.

AVAILABILITY & PRICING

Celebrate your mom with more than flowers or chocolates this

Mother's Day with a heartfelt gift that pays tribute to her unconditional love; the new Spring BuItterfly Limited Edition Facial Treatment Essence is available for a limited time at all SK-Il counters. The SK-Il Limited Edition Spring Butterfly Facial Treatment Essence will retail at SS259 for 230ml.

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New Year = New Resolutions #changedestiny with SK-II

Hi Huneybees,

Growing up and  getting into adult world is never an easy path for everyone. Everyday, I'm in the midst of stumbling and learning, there's definitely no short cut or a how-to manual for it. Acknowledging your flaws is often the biggest obstacle and it takes so much personal strength and courage. 

Lanshu Chen, 2014 Asia’s Best Female Chef and owner of one of Asia’s Top 50 Restaurants, Le Moût, is this month's SK-II’s global #changedestiny spotlight story. Watch her tumulous journey to success (involving self-realization of her own shortcomings and setting pride aside to change herself to become a better leader and a better chef) and how she led her French fine-dining restaurant, Le Moût, into Asia’s Top 50 Restaurants through all odds.

“It dawned on me that they were not leaving the company, but leaving me. Then I knew I needed to get out of my own world. A good restaurant cannot rely solely on one good chef. No matter how great the chef is, without a team there is no restaurant.” 

Do share your thoughts on Lanshu’s story here: https://www.facebook.com/skii.singapore/videos/vb.176271589101168/1157771777617806/?type=2&theater and don't forget to give the gift of good skin this Chinese New Year! :)

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[What's New] SK-II Invites You to #changedestiny World Festive Edition

Hi Huneybees,

Gifting the gift of beautiful, radiant skin is always one of the best Christmas gift for ypur loved ones. This year, SK-II have launched their #changedestiny World Festive Edition at VivoCity, where the 2015 SK-II Festive Limited Edition Facial Treatment Essence designs were unveiled. 

Never forgetting a shot at the gorgeous floral arch...

The iconic signature SK-II Facial Treatment Essence is given a new look with beautiful and colourful origami butterflies and hummingbirds donning each bottle. To celebrate the power of personal transformation and the will of individuals to change their destinies, here's the 3 inspiring "Wings of Change" bottles...

Symbolizing the beauty in transformation and the possibilities of soaring beyond your potential, these festive edition of FTE are definitely symbolic gifts of affirmation and encouragement to all women who want to make a positive change.

Pink for Boldness, Red for Encouragement and Blue for Perseverance. Each representing the various stages in the journey towards changing one's destiny. They are specially packaged into different sets to match the different needs of the gift receiver and thanks to SK-II, I got to choose my very own Christmas gift too ~~~

OH! At the launch party, Tay Kexin and Nathan Hartono mesmerized the crowd with their beautiful voices. They sound pretty good together, maybe they could form a duet group? And kudos to Nathan for the amazing improv when the sound system cranked up, he still went on drowning us with his louder-than-the-mic voice. =D

Of course, don't leave without trying your hand at the SK-II Gift Catcher machines! This is the time when all those childhood practices spent at arcades after school comes in. See if you can "catch" yourself some SK-II exclusives! Psst, there's SK-II festive themed thumbdrives, travel adaptors, pendants, product samples, etc... Good Luck to you! 

Hope you have better luck than me...

The SK-II #changedestiny World Festive Edition will continue at VivoCity, Central Court A, until this Sunday, 22 November 2015.

For more information on SK-II Christmas Gifts Sets, please visit http://www.sk-ii.com.sg/.

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[What's New] Come Join Me At The SK-II #changedestiny World For Those Anti-Aging Needs !

Hi Huneybees,

Aging is definitely something we all hate and that is also why SK-II will also be launching in Singapore its next generation anti-aging series, the SK-II R.N.A. Power this week. With it, you can revive the firmness in your skin, lock in moisture and leaving you glowing after 10 days!

The SK-II R.N.A. Power consists of the the R.N.A. Power Cream and Essence, which will replace the existing STEMPOWER Cream and Essence respectively.

If you would like to be the first to try and purchase them before they hit the shelves on 1^st August, head on over to SK-II #changedestiny World at Ngee Ann City from 22^nd July 2015 to 28^th July 2015, 10.00am to 9.30pm!

See you there! :)

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[What's New] Come Hangout With Academy Award-Winning Actress Cate Blanchett

Hi Huneybees,

With Singapore Fashion Week happening this week, Singapore would be overflowing with stars, but if you want to hangout with Cate Blanchett, be sure to make a date on 14th May 1pm to 1,30pm!

Presented by SK-II, a #changedestiny Google+ Hangout with Cate Blanchett (in collaboration with Luxola.com) is set up for everyone to catch the action LIVE. You can find out about Cate’s beauty secrets, and what #changedestiny means to her or even shop her favourite items on Luxola.com!

Here's more details:

From 1pm to 1.30pm, on 14th May, SK-II Brand Ambassador and Academy award-winning actress Cate Blanchett will be hanging out LIVE on Google+, in collaboration with Luxola.com, with our very own local influencers. Find out beauty tips from celebrity Cate, and stand a chance to win SK-II products and even a trip to Korea when you watch the session live! Follow SK-II on Google+ (google.com/+skiiofficial) RSVP for the #changedestiny Google+ Hangout with Cate Blanchett (in collaboration with Luxola) here:http://bit.ly/1KQYZjR

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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[What's New] Come On Over To The Inaugural #ChangeDestiny Museum This Weekend!

Hi Huneybees,

SK-II is having an inaugural #ChangeDestiny Museum from 5^th March to 11^th March, at The Paragon, celebrating 35 years of heritage and innovation. There's several exciting activities to do over the weekend, check them out:

1. Discover your Skin Age

Find out your skin destiny now with SK-II, it only takes 5 minutes to decode your current and future skin! You will also receive a personalized consultation and starter kit to kick-start your miracle journey.

2. Meet Korean Celebrity Kim Hee Ae on 6^th March

Meet our Living Proof ambassador Ms. Kim, who will share the secrets behind her youthful look and life after changing her destiny. Also, enjoy stunning live dance performances and stand a chance to receive our best-selling SK-II Facial Treatment Mask*. Only 20 pieces are up for grabs!

*7^th March (3-5pm) & 8^th March (1-3pm)

3. Be Rewarded for Changing Your Destiny

New to SK-II? Visit the #ChangeDestiny Museum, complete the challenges and receive an exclusive museum door gift. Plus, receive a full sized SK-II Clear Beauty Powder Foundation worth $130 when you purchase more than $250 worth of SK-II products. 

I'll definitely be dropping by this weekend, hope to see you there!

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[What's New] Get The Perfect Skin With The All New SK-II AurActivator Complete Correction Cream

Hi Huneybees,

BAM! What an amazing way to start the year! I had made yet another special trip into the Changi Airport (sadly, not to fly off just yet...) and to see the super suave, acclaimed Taiwanese-Canadian actor and model - Godfrey Gao (高以翔) and famous Malaysian film actress and pop singer - Lee Sinje (李心潔). Both ambassadors of SK-II, were here in Singapore to launch the all new SK-II AurActivator Complete Correction Cream. It was an honoured moment as Singapore was chosen to be the 1st in the world to see the launch of the CC Cream.

But of course before the CC Cream was revealed, we had the duo joining the host for the day - Belinda Lee (李心钰), in a get-to-know interview. Dressed in a lovely lace white dress, Lee Sinje was showing off her flawless skin and both she and Godfrey shared their favourite SK-II products as well as an insight into how they #ChangeDestiny, overcoming pressures and what's their 2015 beauty resolution.

Markus Strobel - Vice President, SK-II Global & Super Premium Skin & Cosmetics Business also gave us an introduction and with a toast of celebration, the SK-II AurActivator Complete Correction Cream was officially launched with an ad display on the Changi Airport's Social Tree. Have you guys played with the Social Tree before? It's pretty to keep the memories of you at the Changi Airport, well, even Godfrey's been playing with it... =X

In between all the fans overcrowding to snap a picture with their idol, I hopped on over to the pop up booth to try out the new product. This "First-in-the-World" collaboration with Changi Airport Group and inaugural partnership with Shilla Duty Free is definitely celebrated in a grander setting with this additional pop-up booth aside from the SK-II counter within the Shilla Duty Free shop.

Though the SK-II AurActivator Complete Correction Cream may look like your usual CC Cream, with a light skin colour tone that blends right into your shade upon spreading, something to love is the technology behind it.

With SPF50+, this colour correcting, UV blocking cream, is also combined with the GenOptics science philosophy and iridescent micro pearls providing immediate radiance on the surface of the skin. PLUS! It also works secretly in the background, on your skin's inner layers to reduce melanin, reducing dark spots, allowing your skin to glow from within with a soft radiant aura in 4 weeks!

It's definitely something you do not want to miss! Just check out my comparison below ~~~

With the SK-II AurActivator Complete Correction Cream applied on the left, my skin colour looks more even and you can even see the little pearls at work, making the skin glow naturally. Renowned celebrity make-up artist and skincare guru - Larry Yeo also shared tips and demo-ed how to achieve better skin with the AurActivator CC Cream, even Belinda was shocked by the difference.

The AurActivator CC Cream is available now at Shilla Duty Free in Changi Airport and will be made available at all SK-II counters in leading departmental stores from March 2015, retailing at S$92 for 30g as shown below.

Here's ending the post with more photos of Lee Sinje and Godfrey Gao ****melt***

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