Hi Huneybees,
On 16th April, Samsung
Electronics Co. Ltd announced the launch of the NX300 –
the new flagship model in its successful NX series.
The NX300 raises the bar for compact system cameras (CSC), delivering
an outstanding combination of features, functionality and style for
perfect shooting in every moment.
Samsung also announced the new NX 45mm F1.8 2D/3D lens
, the world’s first one-lens 3D system capable
of capturing both still images and full HD movies in perfect 3D
quality.
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| Like Usain Bolt, the NX300 is super-fast, with its ability to captures life’s most fleeting moments as well as share them instantaneously. |
Perfect
Shooting
Central
to the NX300’s outstanding imaging performance is its brand new
20.3 Megapixel APS-C CMOS sensor, capable of capturing high quality
details. Images boast sharp, life-like colors, and are crisp and
clear in all light conditions. The wide ISO range (ISO100-25600)
further improves performance, letting users capture beautifully
balanced images in even the darkest conditions. A brand new Hybrid
Auto Focus (AF) system also delivers fast, accurate phase and
contrast detection, while the 1/6000 sec shutter speed and 8.6fps
continuous shooting mode ensure you never miss a moment.
Samsung’s
unique in-house developed DRIMe IV imaging engine provides
outstanding developments in speed, and image quality. The DRIMe IV
engine enables better color reproduction and greater noise reduction,
as well as support for full 1080p HD video capture in both 2D and 3D
(when combined with Samsung’s new 45mm 2D/3D lens).
The
NX300’s 84mm (3.31”) AMOLED screen makes capturing and reviewing
your images a pleasure, while the hybrid touch screen and 5-way
manual key interface is simple and intuitive to use. The tilt display
makes it easier than ever to take high and low angle shots, letting
you capture your world from any angle you choose.
Easy
Usability and Stylish Retro Design
The
compact design of the NX300 makes it simple for anyone to capture
impressive pictures like a professional with minimal technical
knowledge or time spent adjusting parameters needed. Using the
camera’s Smart Mode, users can choose from 14 different settings
such as Creative Shot, Landscape, Light Trace or Action Freeze which
will automatically adjust parameters such as aperture and shutter
speed in order to obtain the best shot possible for the desired
situation. The NX300 also includes i-Depth, an easy and simple way to
adjust the depth of an image using the NX Series’ unique i-Function
system. This system enables users to modify camera parameters using
the lens itself, adjusting the image without ever having to move off
target.
The
NX acclaimed design returns with the NX300 sporting a stylish yet
simple retro feel that is available in either black, white or brown
with a contrast silver band, conveying elegance and authenticity.
Instant
sharing through enhanced Wi-Fi connectivity
The
NX300’s Wi-Fi connectivity allows users to share their cherished
photos instantly and securely between their camera and smartphone (or
tablet). To connect a smartphone to the camera, users simply need to
download the Samsung SMART CAMERA app onto their smartphone or tablet
and follow the easy steps to create a secure connection with the
camera. This app is available for both Android and iOS based
application markets. The NX300 will be able to detect and
auto-connect to the smartphone wirelessly whenever any of the SMART
CAMERA features are activated. These include AutoShare, which
automatically sends every high-quality photo to your smart phone for
safe keeping and Mobile Link, which allows users to select and
transfer images or album from the camera directly to your smartphone
at your leisure. The SMART CAMERA app also features a Remote
Viewfinder function for the NX300, allowing for even more inventive
and exciting photography.
The
NX300’s enhanced Wi-Fi connectivity also lets users share images
with friends and family directly from the camera via social
networking sites using the cameras one-touch DIRECT LINK hot key.
Alternatively, images can be automatically backed up or stored in the
cloud through AllShare Play ensuring they are always safe and easily
accessible.
Samsung
45mm 2D/3D lens
The
Samsung 45mm 2D/3D lens (sold separately) opens up an exciting world
of 3D imaging possibilities and is the world’s first one-lens 3D
system for a consumer camera. Capable of capturing both still
pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D
lens kit is the only compact system camera supporting both 3D still
and 3D movie. The NX300 is also compatible with Samsung’s entire
range of NX lenses and professional standard accessories, giving
users an unparalleled range of options when striving for that perfect
shot.
Usain
Bolt Partnership
The
‘NX Junior
Photographer’
campaign will see Samsung and Usain Bolt work in partnership to build
on the athlete’s natural love of being behind the camera and will
see the six-time gold medal winning Olympian showcase his very
own ‘Usain Bolt Foundation’ to provide equipment and lessons to
children from disadvantaged backgrounds. Over the coming months,
other activities will be launched through the exclusive partnership
with Usain Bolt for those that like speed.
Pricing
and Availability
The
Samsung NX300 and the 45mm 2D/3D lens is available now at a RRP of
$999 and $649 respectively, inclusive of GST. The NX300 also comes
bundled with Adobe® Photoshop®
Lightroom® 4
valued at $178.
