Huney'Z World: Tteokbokki

Hi Huneybees,

Chef Kim Hyuna with Song Mi-Ryung, South Korea’s Minister of Agriculture, Food and Rural Affairs

The Korea Agro-Fisheries and Food Trade Corporation (aT) brought the vibrant flavors of Korea to Singapore with an exclusive event celebrating premium Korean rice and fruits recently. Held at The Butcher’s Dining, this culinary experience featured live cooking demonstrations and tasting sessions, allowing guests to immerse themselves in Korea’s finest agricultural treasures. The event was graced by esteemed guests, including Song Mi-Ryung, South Korea’s Minister of Agriculture, Food and Rural Affairs, and Hong Jin-Wook, the Ambassador of the Republic of South Korea to Singapore.

Picture taken with Song Mi-Ryung, South Korea’s Minister of Agriculture, Food and Rural Affairs, and Hong Jin-Wook, the Ambassador of the Republic of South Korea to Singapore.

A Legacy of Promoting Korean Excellence

Since 1967, aT has been at the forefront of promoting Korean food worldwide, fostering deeper appreciation through strategic partnerships and curated experiences. As Singapore’s appetite for high-quality international produce grows, aT is dedicated to introducing more consumers to the unique textures, flavors, and health benefits of Korean rice and fruits.

The Unique Appeal of Korean Cuisine

Korean cuisine is renowned for its bold flavors and health-conscious ingredients. Fermented staples like kimchi and doenjang (soybean paste) are packed with probiotics, aiding digestion and boosting immunity. Korean rice, known for its chewy texture and exceptional quality, stands apart from other varieties such as Thai jasmine rice or Vietnamese broken rice. Naturally gluten-free and rich in essential nutrients, it forms the base of beloved dishes like bibimbap, tteokguk, and tteokbokki.

Bibimbap, in particular, showcases the beauty of fresh, seasonal ingredients with a vibrant mix of fiber-rich vegetables, vitamins, and antioxidants—perfect for today’s health-conscious consumers. The global demand for functional foods is rising, with the market projected to grow from $281.3 billion in 2024 to $315.1 billion in 2025, reflecting an impressive 12% annual growth.

Beyond rice, Korean fruits like Shine Muscat grapes and premium strawberries have captivated international markets with their exceptional sweetness and nutritional benefits. Whether enjoyed fresh or incorporated into sweet and savory dishes, these fruits add a delightful touch to any meal.

OMG! Se how fresh and huge these flown in from Korea Muscat Grapes and Strawberries!

A Spectacular Display of Premium K-Food

The event featured an eye-catching showcase of Korea’s finest food exports. Attendees marveled at an exquisite selection of premium Korean rice, rice-based products, and an array of traditional liquors and fruits. A highlight of the exhibition was the introduction of 12 traditional Korean liquors, many of which had never been exported to Singapore before. These unique brews, crafted with ingredients like plum, lingzhi, pine, and yuzu, exemplify Korea’s rich fermentation traditions.

Adding to the excitement was the Baba Gimbap, a viral sensation that sold out in major U.S. retail stores in 2023. Guests also indulged in various rice-based delicacies, including porridge, tteokbokki, and traditional rice cakes. The fresh produce corner, showcasing premium Korean rice, strawberries, and Shine Muscat grapes, served as the perfect visual representation of Korea’s dedication to quality and excellence.

Chef Kim Hyuna demonstrating the versatility of Korean ingredients.

Live Cooking Demonstrations: Bringing Korean Ingredients to Life

One of the standout moments of the event was a live cooking demonstration by the esteemed instructor Kim Hyuna, who showcased the versatility of Korean ingredients through four signature dishes. I had the chance to taste her cooking last year, and no matter how much I tried, I could never quite recreate those amazing flavors. So, I was thrilled to meet her again and experience her incredible cooking once more.

Bibimbap – A colorful medley of seasonal vegetables served with Korean rice and a flavorful gochujang (red chili paste) sauce.

Gungjung Tteokbokki – A royal court variation of the popular dish, featuring chewy rice cakes and an assortment of fresh vegetables.

Tteokguk – A comforting rice cake soup traditionally enjoyed during the New Year, simmered in a deeply flavorful beef broth.

Nurungji Ice Cream – A creative dessert made with crispy scorched rice, soft ice cream, and a dusting of millet powder, reminiscent of the Western affogato. Topped with fresh Korean strawberries or Shine Muscat grapes, it offered a refreshing twist.

All these dishes paired beautifully with the 12 recommended Korean traditional liquors, but my personal favorite was the plum one. It had an incredibly smooth taste, and the slight hint of sourness provided a refreshing contrast to all the carbs I was indulging in.

Strengthening Singapore’s Love for Korean Produce

At the event, Minister Song Mi-Ryung highlighted the importance of cultural and culinary exchange, stating, “As we celebrate 50 years of diplomatic ties between South Korea and Singapore, we are honored to showcase the best of Korean cuisine. With carefully curated menus featuring our premium rice, fresh strawberries, and traditional liquors, we hope to inspire more Singaporeans to embrace and enjoy the rich flavors of Korea.”

Korean Fresh Zone: A Culinary Experience at CS Fresh, Great World City

Building on this momentum, aT partnered with CS Fresh at Great World City to host the Korean Fresh Zone Promotion from March 20 to 26. Food lovers got the chance to attend exclusive masterclasses led by renowned chef Daren Teo, also known as @thepantryboy. With training under a three-Michelin-starred chef and experience at Burnt Ends, Chef Daren shared expert techniques for preparing iconic Korean dishes like Japchae, Kimchi-jjigae, and Beoseot Jeongol. Attendees also sampled delectable Korean-inspired desserts, tried over 40 varieties of fresh Korean vegetables and mushrooms, and even won exclusive giveaways.

For updates on upcoming events and partnerships by aT, visit www.at.or.kr.

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Hi Huneybees,

Prepare your palate for an explosion of delectable flavors as 7-Eleven undergoes a transformation into your ultimate destination for Korean cuisine with the introduction of its 'K-Flavour Hits' menu, boasting the same vibrancy and excitement as a K-Pop concert! Immerse yourself in a diverse selection of 7-Select Korean-inspired ready-to-eat offerings, ranging from packed meals to snacks and sandwiches, all starting at an astonishing $2.80!

Embark on a culinary journey with a playful twist on authentic Korean flavors showcased in the latest and exclusive chart-topping delights, such as the 7-Select Army Stew Wrap, 7-Select Spicy Stir Fried Squid with Rice, and the 7-Select Korean-Style Chicken Broth with Goji Berries Onigiri! Featuring a fusion of beloved Korean classics like black bean noodles (Jjajangmyeon) and spicy rice cake (Tteokbokki), indulge in the irresistible 7-Select Black Bean Sauce Chicken with Egg Fried Rice (Jjajangbap) and savour the cheesy goodness of 7-Select Cheesy Rice Cake with Ramen (Rabokki).

Moreover, the 'K-Flavour Hits' menu isn't just a treat for your taste buds – except for the onigiri range, all items are halal-certified, making them ideal for breaking fast during Ramadan as well! *All items (except for onigiri) are halal certified. The onigiri do not contain pork or lard.

The full list consists of:

7-Select Sweet and Sour Chicken with Rice (Tangsuyuk) (RSP $5.80): Time to let your taste buds dance like your favourite K-pop stars with our 7-Select Sweet and Sour Chicken with Rice! We’re talking tasty chicken coated in a Korean-style sweet, sour, and tangy sauce – the flavourful sensation your palate has been waiting for.
7-Select Stir Fried Glass Noodle with Beef (Japchae) (RSP $5.80): Imagine bouncy sweet potato noodles with savoury beef slices! This texture-rich comfort food classic is a delightful blend of chewy and tender that'll have you coming back for more.
7-Select Black Bean Sauce Chicken with Egg Fried Rice (Jjajangbap) (RSP $5.80): Satisfy your cravings with this savoury egg fried rice dish topped with flavourful black bean sauce – a mouth-watering pick perfect for a quick lunch or late-night supper!
7-Select Spicy Stir Fried Squid with Rice (RSP $5.80): Turn up the heat with this spicy sensation featuring tender squid, onions, and peppers in a rich, savoury sauce loaded with aromatic flavours.
7-Select Spicy Seafood Noodles (Jjampong) (RSP $5.80): This Chinese-style Korean noodle dish will cure your cravings with its red, spicy seafood broth flavoured with gochugaru (chilli powder).
7-Select Kimchi Stew and Chicken Dumpling with Rice (Kimchi Jiggae) (RSP $5.80): Get cosy with this spicy Korean stew where chicken dumplings, tofu and napa cabbage kimchi come together in a delicate hearty broth, served with a side of rice.
7-Select Chicken Bulgogi Sandwich (RSP $4.00): Elevate your lunch game to the next level with this sandwich filled with Korean BBQ-style marinated chicken in a sweet and savoury sauce.
7-Select Corn Cheese with Chicken Ham Bread Roll (RSP $3.90): Enjoy creamy corn cheese with chicken ham and savoury turkey bits, all rolled up in a soft bread roll.
7-Select Kimchi Chicken Bread Roll (RSP $3.90): Turn up the spice with this tasty sandwich, which boasts tender chicken topped with savoury, spicy, and delicious shredded kimchi.
7-Select Army Stew Wrap (RSP $3.90): Experience the comfort of the classic Army Stew in a convenient wrap form! It's a harmonious blend of flavours, filling and comforting, wrapped up and ready to go.
7-Select Korean Style Grilled Chicken Wrap (RSP $3.90): Savoury, umami-rich soy-marinated chicken meets crunchy garlic chips in a wrap that's tender, juicy, and oh-so-satisfying.
7-Select Seafood Pancake (Haemul Pajeon) (RSP $3.90): This popular Korean pancake is made with scallions and a medley of seafood – it’s a slice of Korean culinary delight!
7-Select Cheesy Rice Cake with Ramen (Rabokki) (RSP $4.20): This Rabokki recipe features ramen noodles and rice cakes coated in a sweet and spicy sauce, delivering a burst of flavour and cheesy goodness in every bite.
7-Select Chicken Bibimbap Onigiri (RSP $2.80): Treat yourself to this tasty onigiri packed with succulent bulgogi stir-fried chicken, savoury gochujang sauce, and veggies. It’s the ideal handheld treat for a satisfying bite while on-the-go!
7-Select Korean-Style Chicken Broth with Goji Berries Onigiri (RSP $2.80): This scrumptious snack offers a unique flavourful experience that combines the earthy warmth of chicken broth with the savoury goodness of chicken, all wrapped up in a convenient and portable rice ball.
7-Select Tuna Kimchi with Egg Furikake Onigiri (RSP $2.80): Prepare for a fusion of tantalising tastes and textures ready to ignite your taste buds. Snack in style with this tempting mix of tuna, kimchi, and egg furikake that tastes as good as it looks!

But wait, there's more! From 21 February to 12 March 2024, you can enjoy more exciting Yuu offers: Get 7-Select Kimchi Chicken Bread Roll or 7-Select Army Stew Wrap at 200 points + $2 Top up! Any purchase of the items mentioned above except 7-Select Kimchi Chicken Bread Roll or 7-Select Army Stew Wrap will receive 3x Yuu points!

More promotions and updates can also be found on the 7-Eleven Singapore Facebook page, so stay tuned!

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From Seoul to Singapore: Indulge in the Rich Flavors of Korean Cuisine