Hi Huneybees,
In October, a black and white wave is set to crash over Singapore with renowned local and international artistes, designers and retailers pledging their support to the
Black & White movement - a public education movement that is helping Chengdu Pambassador raise awareness and support for the endangered giant panda.
The movement will kick off on 13 October with The Panda Rock Out - a concert and fashion show that will officially mark the opening of the Chengdu Pambassador 2012 Asia-Pacific regional semi-finals.
*Admission will be limited to the first 3,000 adults that show up at the Sentosa Wavehouse wearing black and white.
Rising star
Cher Lloyd (famous for her No. 1 debut single “Swagger Jagger” and appearance on Britain’s version of The X Factor) will headline the event.
"Giant pandas are endangered and that's unacceptable.” --- Cher Lloyd.
Alongside Lloyd, English singer and songwriter, Juliet Simms, who has been touted by MTV as the next female rock star in the likes of Fiona Apple or Alanis Morissette, will be performing at the event.
“I am very excited and proud to be a part of this. I have always cared deeply about animal conservation and it's truly amazing to be involved in the fight to keep the panda species from extinction.” --- Juliet Simms
Other artistes include
DJ Enferno, DJ Daniel Yeo, and Singaporean sensation
The Great Spy Experiment. DJ Enferno is known for his album the Ultra Dance 11, which hit the Billboard Charts as the top 10 albums for Dance/Electronic, while DJ Daniel Yeo, resident DJ with Attica since 2006, has played alongside industry heavyweights like Jesse Saunders and Jay Zimmerman.
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| The Great Spy Experiment |
The Great Spy Experiment has been featured in internationally renowned events such as the Baybeats, Mosaic, ZoukOut and South-by-Southwest festivals.
“We are stoked to be able to play a part in a worthy cause like this." --- The Great Spy Experiment.
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| Kenny Lim and Andrew Loh of DEPRESSION. |
Singaporean designers DEPRESSION and Dresstronomy will be showcasing exclusive black and white pieces created in support of panda conservation during the event.
“The panda is an iconic symbol of Asian culture and should be protected and cared for.” --- Kenny Lim and Andrew Loh of DEPRESSION.
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| Patricia Teo and Tylda Tan of Dresstronomy. |
"Dresstronomy is thrilled to support panda conservation efforts in any way we can. With too many gray areas in life, we are hungry for black and white.” --- Dresstronomy.
The concert cum fashion show will officially mark the opening of the Chengdu Pambassador semi-finals for the greater Asia-Pacific region. 24 panda lovers and conservation activists from all around the region will be competing in the semi-finals in their bid to become a Chengdu Pambassador and participate in the “Global Panda Protection Tour” in 2013.
The competition is organized by the
Chengdu Panda Base, the world-renowned breeding and research base for giant pandas, and co-organized by
WildAid and
Yao Ming Foundation.
In addition to the artistes and designers, key retail and corporate partners have come on board to help spread the word about panda conservation by both supporting Chengdu Pambassador events in Singapore and encouraging Singaporeans to learn more about panda conservation. These include
7-Eleven, DFS and Redken. 7-Eleven will be introducing a 16oz limited edition panda cup at the event, in addition to hosting in-store promotions in Singapore starting 3 October.
The recent arrival in Singapore of two giant pandas from China has sparked increased interest in panda conservation, making the country ideally suited to help increase awareness of the need to protect the endangered species.
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