Huney'Z World: The Serif

Hi Huneybees,

December is the time for romance and the second season of Emily in Paris is back on Netflix to join you this festive period. While you binge on the series, look out for more fantastic looks and locations, as well as some of the most iconic fashion-forward tech and accessories from Samsung.

In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss and the CMO of luxury marketing agency Savoir.

Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding, and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, she has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

Other than the Samsung Galaxy Z Flip 5G, spot the other gadgets and accessories from Samsung and the amazing tech behind them that could be integrated into your fashionista lifestyles too...

The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.

The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.

The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.

The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.

The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer.

The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.

To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign too! Featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G.

The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users can try out the Flip the Script TikTok Effect on the platform as of 28^th of December. Have fun playing with the filter ~~~

* TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28^th ’21 to 26 Feb ’22.

Emily in Paris season 2 will be available to watch on Netflix on the 22^nd of December.

Au revoir & stay warm!

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Hi Huneybees,

With technology growing every day, so much can be done and improvised, for these new-age gadgets and devices integrate into our lifestyles. Leading local furniture brand Commune and Samsung Electronics Singapore recently signed a Memorandum of Understanding, introducing them as the first non-electronics authorized retailer for selected Samsung TVs including The Frame and The Serif.

The exclusive partnership is a first-of-its-kind for both Samsung and Commune, which will offer consumers more options to elevate their home décor and living spaces through the fusion of art and design with technology. When you step into the Commune showrooms in Singapore, you can see how sleek and stylish these technology products can seamlessly blend with modern furniture, giving your living space a holistic and comfortable feel.

About The Frame

With interchangeable bezels (sold separately) and other dynamic customization options, The Frame offers more ways than ever to customize the look and feel of a room. The Frame goes beyond the traditional concept of a TV to become a functional piece of home décor that elevates the design of any living space.

See how easily the TV can be integrated into your house' theme.

When it is not being used to enjoy TV programs, The Frame's Art Mode (Some art may require purchase or paid subscription with the Art Store) displays digital pieces of artwork, to transform an everyday living space into a dynamic gallery space. Just like how a framed picture looks different depending on the time of day, The Frame's Brightness Sensor adjusts the screen settings based on the ambient light in the room.

This year, The Frame also features the brilliant picture quality of QLED with deeper contrasts, darker blacks and 100% real color. Equipped with Bixby, Samsung’s AI-powered voice control platform, users can use voice commands to search their favorite shows and streaming platforms, and control compatible smart lights, soundbars, cameras, door locks and more via the SmartThings Dashboard on the TV.

About The Serif

The Serif embodies an iconic design that is perfect for your living space. The TV is the stunning result of a unique collaboration between the award-winning design duo Ronan & Erwan Bouroullec and Samsung. Blurring the line between furniture and technology, The Serif challenges consumers to think about how the TV fits into their homes and lives.

It is defined by a single frame and draws inspiration from the simple elegance of typography, where the TV forms a distinct “I” shape, designed to be appreciated from any angle.

The Serif is equipped with enhanced performance capabilities and picture quality. With just one touch via Bluetooth®, users can play music directly from their smartphone to their TV. This year, the Serif also features the brilliant picture quality of QLED with deeper contrasts, darker blacks and 100% real color. The result is a sophisticated form factor – one that combines a pristine display with the look and feel of top-of-the-line furniture.

The Serif also comes with sleek and minimalist features that allow the TV to blend seamlessly into the home, through its Magic Screen. Adding new aesthetic and practical value, Samsung's Magic Screen enables the TV to set the mood or fade into the background, depending on user preference. In Magic Screen, the TV can artfully display useful information like the time, weather forecast and the day's headlines. It can also transform into another platform for art by displaying professional photographs, customizable design patterns, and family photos. Exclusive to the Serif, Magic Screen will also feature a Bouroullec Palette, offering users 10 exclusive palettes - two patterns (Fabric & Leaf) in five different colors.

The Magic screen background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colors. The setup process requires a Samsung Account. The TV must have an internet connection for mobile set-up.

Local Pricing and Availability

The Frame and The Serif are both available for purchase at Commune and major consumer electronics stores, at the following recommended retail prices.

Model	RRP
The Frame 2019 (55”)	$3,599
The Frame 2019 (65”)	$5,199
The Serif 2019 (55”)	$3,399

So, if you are interested to learn more about how Samsung The Frame and The Serif can fit into your home design, drop by the Commune showrooms or for more information, visit https://www.samsung.com/sg/tvs/the-frame/highlights/ and https://www.samsung.com/sg/tvs/the-serif/highlights/.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram for the latest updates!

Netflix's Emily in Paris Season Two - Featuring Iconic Style and Innovative Technology With Samsung

Samsung Partners With Commune To Show Off Home Integration With Its Premium TVs