Before squishies, slime and all the oddly satisfying sensory toys we have today, there was PLAY-DOH.
I remember loving PLAY-DOH when I was younger because there really wasn't a "right" way to play with it. Give me a few tubs of different colours and suddenly I could make almost anything my imagination came up with. Food, animals, random little characters… whether they actually looked like what I intended was another story. 😂 But that was part of the fun!
And now PLAY-DOH is giving the next generation an excuse to break one of those childhood rules we've probably all heard before:
"Don't play with your food!"
Well, mama can't stop you this time because PLAY-DOH is actually telling us to do exactly that!
PLAY With Your Food? PLAY-DOH Says Yes!
PLAY-DOH's latest "Play With Your Food" campaign takes that familiar warning and turns it into an invitation for children to get creative.
Want a rainbow-coloured burger? Chocolate toppings on your pizza? Waffles piled ridiculously high with everything you can possibly imagine? Why not?!
That's the beauty of PLAY-DOH. There are no recipes to follow and no dishes that can go wrong because everything is powered by imagination. Beyond simply keeping little hands occupied, creative play can also become an opportunity for families to spend time together. Parents can join in, create their own dishes and maybe even start a friendly competition over who makes the craziest-looking meal.
The new food-themed collection is designed for children aged three and above and features three playsets inspired by familiar family favourites. Each one lets little chefs shape, decorate, serve and invent their own dishes while encouraging storytelling and role-play along the way.
And I have to admit… these are the kinds of toys that would probably tempt the adults to join in too!
PLAY-DOH Stamp & Spin Pizza Playset – SGD $24.90
Create, Top and Serve Your Own Pizza Creations
Pineapple on pizza might start arguments, but when it's made from PLAY-DOH, anything goes!
The PLAY-DOH Stamp & Spin Pizza Playset turns playtime into a mini pizzeria where young chefs can stamp out a spinning pizza crust before decorating it with more than 25 possible toppings.
With colourful PLAY-DOH compounds and different moulds, children can create everything from somewhat realistic pizzas to completely ridiculous combinations that would probably make an Italian chef cry.
The set comes with eight themed accessories, including a cheese grater, pizza paddle, pizza slicer, roller, pizza box, plates and a playmat. There are also five colourful cans of PLAY-DOH compound included, so little chefs can prep, slice, serve and even pretend to deliver their creations.
PLAY-DOH Wok & Wonton Playset – SGD $19.90
Cook Up Colourful Asian-Inspired Creations
This might be the set that feels closest to home. The PLAY-DOH Wok & Wonton Playset brings an Asian-inspired kitchen into playtime, letting children make their own colourful noodles, dumplings, stir-fries and whatever other dishes they can dream up.
The set comes with a wok, noodle maker, dumpling mould, cutting board and even chopsticks, so children can chop, shape, mix and serve their pretend meals.
What I like about this one is how familiar everything feels. Kids can recreate dishes they've seen at home or at their favourite hawker stall, then completely throw the recipe book out of the window and invent something new.
Purple noodles with rainbow dumplings, anyone?
PLAY-DOH Crazy Waffle Caf̩ Playset РSGD $19.90
Serve Breakfast With a Side of Imagination
Breakfast lovers, this one's for you.
With the PLAY-DOH Crazy Waffle Café Playset, little chefs can create five different waffle shapes before piling them with pretend fruits, chocolate chips and all sorts of colourful toppings.
Instead of simply making waffles, children can turn playtime into their own little café, creating dishes, taking pretend orders and serving their wonderfully over-the-top breakfast creations. And if you're going to run a PLAY-DOH café, you might as well make the waffles as crazy as possible right?
Chocolate? Yes.
Fruit? Sure.
Rainbow everything? Absolutely.
There are no calories here anyway. 😂
Maybe Playing With Your Food Isn't So Bad After All
Looking at these new PLAY-DOH sets definitely brings back memories of sitting down with those colourful tubs and just making whatever came to mind.
Toys have certainly become much fancier since then, but there's something nice about PLAY-DOH still being PLAY-DOH. You squish it, roll it, shape it, mix colours you probably shouldn't mix and eventually end up with a creation that exists nowhere else except in your imagination. And perhaps that's exactly why it has lasted through generations.
The PLAY-DOH Stamp & Spin Pizza Playset (SGD $24.90), Wok & Wonton Playset (SGD $19.90) and Crazy Waffle Café Playset (SGD $19.90) are available online, at Toys"R"Us and major retailers.
As for me?
I'm now waiting to get my hands on Blooms by PLAY-DOH. 👀 Those are definitely calling out to the kidult in me. When are we going to start seeing them in Singapore?
Because apparently I've gone from playing with PLAY-DOH food as a kid to wanting PLAY-DOH flowers as an adult. Let's stay tuned for updates...
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