Huney'Z World: Korea Travel Fair 2025

Hi Huneybees,

Get ready, Singapore! Korea Travel Fair 2025: Your Gateway to K-Culture is returning to Plaza Singapura from 16 - 18 May 2025 (Friday to Sunday), and this year, all eyes are on two special guests: K-drama star Yim Si-wan and popular OST singer PUNCH.

Organised by the Korea Tourism Organization (KTO), this year’s fair also marks a special occasion - 50 years of diplomatic friendship between Korea and Singapore. But it’s the star-studded lineup that’s got fans buzzing.

Meet Your Hallyu Idols Up Close

The Opening Ceremony on 17 May will be the can’t-miss moment of the weekend.

PUNCH, known for her soulful voice on countless K-drama soundtracks, will take the stage to perform live, bringing beloved drama scenes to life through her music.

Following that, Yim Si-wan, who was celebrated for roles in Misaeng, Run On, and Boyhood, will host an intimate Celebrity Travel Talk. Expect insider stories from his hometown of Busan, his favourite Korean destinations, and a sneak peek into his upcoming role in Squid Game Season 3, premiering this June.

Beyond the Celebrities – Discover the Best of Korea

While the celebrities are a major draw, the fair offers a full weekend of cultural discovery, travel deals, and immersive activities across two areas - Plaza Singapura’s Main Atrium and The Alley.

Here’s what else to look forward to:

Over 20 booths featuring travel deals from Jeju, Busan, Gyeongsangnam-do, Jeollanam-do, and major travel agencies like ASA Holidays, Chan Brothers, EU Holidays, and more. All bookings made during Korea Travel Fair 2025 will be entitled to one gift redemption.
*Additional online promotions, including offers from airlines, travel agents, and OTAs, can be found at: tripzilla.sg/korea.
Interactive K-beauty and K-fashion workshops with brands like INNISFREE, BEAUTY PLAY, and JUNGSAEMMOOL.
Fun activities like DIY crafts, digital games, travel quizzes, and themed zones to explore different facets of Korean culture.
The Passport Challenge, where completing fun tasks across the fair wins you a curated blind box gift. Those who complete all five tasks can redeem a specially curated blind box gift. Daily lucky draws will also be held.
*Full programme schedule available here.
Daily lucky draws with amazing prizes, including luggage, dining vouchers, and even return flight tickets to Korea for two.

Focus on Southern Korea: From Jeju to Jeollanam-do

This year’s spotlight is on Korea’s stunning southern regions:

Jeju Island and Busan, both favourites among Singaporean travellers.
Gyeongsangnam-do, home to peaceful mountain temples and scenic port towns.
Jeollanam-do, known for its lush landscapes, green tea fields, and rich food culture.

Whether you’re planning your first trip or looking for hidden gems, this is the perfect chance to explore it all in one place.

Celebrate 50 Years of Friendship Through Culture and Travel

Alongside the celebrity appearances, the Opening Ceremony also includes a special performance by the National Gugak Centre, fusing Korean traditional music with familiar Singaporean melodies, and an energetic showcase by JUMP! Comic Martial Arts.

Korea Travel Fair 2025 promises to bring the very best of K-Culture under one roof - from K-beauty and K-fashion to K-food, K-heritage, and the global K-wave.

Korea Travel Fair 2025: Your Gateway to K-Culture
📍 Plaza Singapura
📅 16–18 May 2025 (Fri–Sun)
🕥 10:30 AM – 9:00 PM

Don’t miss this rare opportunity to connect with Korea’s top stars and culture all in one place.
For more info on Korea Travel Fair, see website here.

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Hi Huneybees,

Image credit: Embassy of the Republic of Korea to the Republic of Singapore

2025 marks a golden milestone in the long-standing friendship between Singapore and South Korea as both nations celebrate 50 years of diplomatic ties. To commemorate this meaningful anniversary, the Embassy of the Republic of Korea in Singapore has curated a year-long celebration filled with exciting events, cultural experiences, and opportunities for connection.

Over 30 events will be taking place across the island, offering a vibrant mix of arts, performances, food, and entertainment. These activities are designed to highlight the unique cultures of both countries while fostering deeper appreciation and friendship among their people. Whether you’re a culture lover, foodie, or just looking to explore something new, there’s something special in store for everyone.

Beyond the celebrations, there will also be meaningful initiatives focused on children and youth. Through cultural, academic, and literary exchanges, the programme aims to inspire a stronger bond between future generations of Singaporeans and Koreans. This golden jubilee not only celebrates past achievements but also looks ahead to continued partnership and collaboration for years to come.

List of full events - https://sgp.mofa.go.kr/sg-en/brd/m_2435/view.do?seq=761535

A Year of Korean Culture in Singapore

The celebrations began with an awe-inspiring performance of Jongmyo Jeryeak – a traditional Korean royal court music piece – held at the Esplanade on April 4. This sacred musical showcase was part of the Esplanade’s series on spiritual traditions and attended by culture ministry representatives from both countries.

Here’s a look at what’s coming up:

April 4–5: Jongmyo Jeryeak Performance
Experience the grandeur of Korean royal court music from the Joseon dynasty, traditionally performed during ancestral rituals. This showcase is part of the Esplanade's A Tapestry of Sacred Music festival.
April 17: 7th Korea-Singapore Forum
A high-level gathering of academics and senior government officials from both nations to reflect on bilateral achievements and explore deeper collaboration in areas such as diplomacy, economy, and culture.
May 16–18: Korea Travel Fair 2025
Discover the best of Korean culture at Plaza Singapura! From beauty and fashion to Hallyu content and live performances, this fair promotes Korean tourism and lifestyle experiences to Singaporeans.
May 19–24: Korean Language Week
Celebrate the Korean language with engaging activities, including a one-day class, the Korean Speech Contest, and the Singapore preliminaries for Quiz on Korea.
July (TBC): Jazz in July
A unique musical performance bridging Korea and Singapore, presented through a collaboration between the Esplanade’s Jazz in July series and Korea’s iconic Jarasum Jazz Festival.
July 19: Changwon K-pop World Festival – Singapore Preliminaries
Organised in partnership with *SCAPE, this competition invites young talents to compete for a chance to represent Singapore in the global K-pop finals held in Korea.
August 18–30: Korea Traditional Arts & Culture Week
Immerse yourself in the beauty of Korean heritage with hands-on experiences in folk painting, decorative knot-making, and traditional musical instruments.
End of September: Korean Art Symposium
A curated showcase of works by emerging Korean visual artists and creatives, highlighting contemporary perspectives and cross-cultural exchange.
September 26 – October 12: Korean Lantern Exhibition
Wander through Gardens by the Bay and admire glowing artworks crafted from hanji (traditional Korean paper), as part of the Mid-Autumn Festival celebrations.
October 6–10: Korea Food Street Festival
Held along Tanjong Pagar Road, this lively festival features cultural performances and exclusive deals at participating Korean restaurants, with attendance by dignitaries and the public alike.
October 11: Korea-Singapore Sharing Festival
In partnership with Willing Hearts, this heartwarming event offers traditional Korean cultural experiences and craft workshops for children from low-income, single-parent Singaporean families.
October 16–26: Korea Film Festival
A celebration of Korean cinema showcasing a wide array of genres, from documentaries to indie films, screened at the National Gallery Singapore and GV Suntec City.
October 27 – November 1: Korea Cuisine Week
Learn to make authentic Korean dishes in themed workshops that bring together Singaporeans and Koreans through the love of food.
October 31: Baek Gun-woo Concert
World-renowned pianist Baek Gun-woo joins the Orchestra of the Music Makers Singapore (OMM) for an evening of classical excellence at the Esplanade.
November 28: SKIS Philharmonic Orchestra Concert
Enjoy a charming repertoire of Korean and Singaporean music performed by the Singapore Korean International School’s talented orchestra.
End of November: My Happy Family Workshop
An art therapy and networking session designed for overseas Korean and multicultural families, focused on building community bonds and emotional well-being.
December 2–5: Korea Showcase at Asia TV Forum (ATF)
Korea’s top broadcasting and animation studios take center stage at ATF with a joint exhibition booth, presenting the latest in K-content to a global audience.

Looking to the Future, Celebrating the Past

This series of events goes beyond celebration – it’s also about deepening the bonds between the people of both nations. Earlier this year, a joint logo was unveiled in Seoul to mark this special 50th anniversary, featuring symbolic elements from both countries’ national flags.

“With this year marking the establishment of the Korea-Singapore Strategic Partnership as well as the 50th anniversary of diplomatic relations amid rising geopolitical tensions, I will do my best to ensure that Korea and Singapore continue to strengthen their partnership through various practical cooperation and the deepening of the friendship between the people of the two countries.” --- Ambassador Hong Jin-wook

In addition, Singapore’s National Museum and the National Folk Museum of Korea will sign a three-year agreement to collaborate on heritage and cultural initiatives, including the use of technology in the arts.

The commemorative logo marking 50 years of friendship between Singapore and South Korea features symbolic elements and colors drawn from both national flags. Thoughtfully integrated with the number '50', the design reflects the enduring partnership and shared spirit of collaboration between the two nations.

From humble beginnings in 1975, when Singapore and South Korea first established diplomatic relations on August 8, the two countries have grown a strong and dynamic partnership across trade, technology, and culture. This year’s celebrations are not just about looking back – they’re a joyful look forward to what lies ahead.

So whether you're a fan of K-culture, a curious foodie, or someone who simply loves a good festival, 2025 is the perfect time to explore all things Korean – right here in Singapore!