Hi Huneybees,
Following the success of the
Harajuku Street Style pop-up stores in Singapore, 23 leading Japanese apparel brands including
Ciaopanic, EMODA, MOMOTARO JEANS, PUTUMAYO, VANQUISH and WEGO finally have a permanent retail space -
JRunway. Being Singapore's first Japanese multi-label store, officially celebrated the opening of its 3,600-square-foot store at
Plaza Singapura on 21 November 2012.
An iconic feature is, no doubt, the store’s 20-metre-long catwalk runway, which will host shows every season, including Japanese art and cultural showcases. The store also features multimedia walls that will stream LIVE updates from its social channels, in addition to tweets and Facebook status updates by shoppers. It will also host signature events and activities, as well as Japanese brand owners, bringing them closer to fans of Japanese fashion.
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| The stage is set. |
Local celebrities -
Belinda Lee, Sharon Au and Jacelyn Tay were spotted amongst the crowd and the highlight of the event was a runway show.
The runway show featured Japanese models
Taku and Tatsuya from JRunway's partner modelling agency - BARK in STYle.
They were joined by fashion bloggers Qiu Qiu and Cheesie.
As well as a special appearance on the runway was popular
Gothic Lolita model, Ms Misako Aoki, whGo is also an official "Kawaii Ambassador" for Japan.
JRunway, the first Japanese multi-label store here, is a joint venture between
Apparel-web Inc, an ebusiness solutions company,
Chori Co. Ltd, a leading fabric and garment trading company and
Mizuho Corporate Bank.
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| Took a pic backstage with Ms Misako Aoki. |
JRunway is supported by homegrown streetwear retailer 77th Street. 77th Street is lending its full support to JRunway via its extensive retail experience, logistics expertise and services to help JRunway make even more of an impact.
That's some of the photos from the catwalk, including Qiu Qiu, Cheesie, Misako Aoki.
Hear, Hear! There's a contest going on! Wana be JRunway's Brand Ambassador? Read on...
JSTAR, JRunway Brand Ambassador Contest
As part of its launch event today, JRunway has announced that it has begun its search for the face of JRunway here in Singapore. JRunway is now accepting applications and the competition is open to men and women between 18 and 28 years of age.
10 finalists will be shortlisted to vie for the JSTAR title – one that will earn the grand prize winner a year-long modelling appointment with JRunway, paid modelling opportunities, as well as a five-day professional modelling experience in Japan including a tour of Harajuku and Shibuya.
This will be done in partnership with JRunway’s modelling agency, BARK in STYLe, in Japan. In addition to being a JRunway spokesperson, the winner will also receive a Premium membership with JRunway that entitles him/her to a 50% discount off all purchases and invitations to exclusive JRunway events.
The JRunway store is located at #01-54, Plaza Singapura.
