JJ Lin To Make Special Appearance At Samsung Fashion Steps Out @ Orchard 2016

Hi Huneybees,

New season calls for more updates in the wardrobe and the annual Orchard Road affair - Samsung Fashion Steps Out @ Orchard 2016 [FSO 2016] will definitely be supplying lots of inspirations and shopping promotions during this 6-week extravaganza from 25 March – 8 May 2016.

First up, on 26 March, is the curtain raiser, featuring 130 models, the biggest outdoor fashion show will be curated by Singapore’s fashion doyen Daniel Boey.  Like the previous FSO editions, the stretch between Scotts Road and Bideford Road will be closed to vehicular traffic and transformed into Singapore’s longest fashion runway. See previous editions here. 

This year's edition will wow audiences with a stellar of stars, an entourage of more than a

dozen personalities, influencers and artistes from Singapore and around the region to join us on the Orchard Fashion Runway.

Singapore: JJ Lin, Aisyah Aziz, Sheila Sim, Hayley Woo, Keith Png, Iman Fandi, Aimee Cheng Bradshaw

Indonesia: VJ Daniel

Malaysia: Min Chen 

Philippines: Laureen Uy 

Adding to the style factor are also 8 labels to look out for to cater for not only the men and ladies, but also for the young ones - FOX Kids & Baby; MASH-UP; Raffles Privato; RÊVASSEUR; Sean & Sheila; PHANTACi; Thomas Wee; and UNIQLO Lifewear. 

From which, PHANTACi, a label by Asian pop icon Jay Chou, makes its debut at the Orchard

Fashion Runway while Raffles Privato, Thomas Wee and UNIQLO Lifewear will be participating in this biggest outdoor fashion show for the first time.

And be sure to stay on the show as for the first time, shoppers will also be invited to party the night away after the runway show with ZOUK Singapore’s very own resident deejay, DJ Hong, in this outdoor after-party on Orchard Road! Woohoo!

Of course, surprises do not stop there! 

In conjunction with FSO 2016, presenter Samsung will be launching its latest Samsung Galaxy S7 4G+ and S7 edge 4G+ and they will even be capturing the show with their latest Samsung Gear 360 for that VR experience!

This year’s edition promises to wow visitors to Orchard Road with much to do, see and shop with a string of lifestyle activities and other than the fashion runway, there will also be fashion installations and exclusive MasterCard® shopping promotions planned for the annual festival, as Orchard Road’s famous shopping belt celebrates the Spring/Summer fashion season with local and international brands.

FRINGE EVENTS

Knit in the City [15 Apr – 8 May] at Wisma Atria, Atrium at Basement 1

Check out craftist Adeline Loo’s quirky vision of a fantasy knitscape, featuring a fully knitted

giant backdrop, headpiece and train complete with giant needles. Visitors can also learn how to knit like a pro during the live knitting demonstrations held over three weekends.

Samsung Fashion Visionaries [22 Apr – 24 Apr] at 313@somerset and [28 Apr – 8 May] at Paragon, Main Atrium L1

At Samsung Fashion Visionaries, consumers can enjoy an immersive experience with the new Samsung Galaxy S7 4G+, S7 edge 4G+ along with Samsung Gear VR and Samsung Gear 360, Consumers will be able to experience different ways of capturing memories in 360◦ with the Gear 360 which allows reliving them in vivid, immersive quality via the Gear VR.

Complete your visionary journey of style with the design showcase of Harvee Kok, featured in the Opening Segment of Samsung Steps Out @ Orchard 2016.

With just 2 weeks to go, are you ready?

Better be making plans with your friends and family and

for more information, go to: http://www.orchardroad.org/fso/ and https://www.facebook.com/fashionstepsout/.

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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6 Weeks Of Fashion Celebration Kickstarted With Samsung Fashion Steps Out 2015 Along Orchard Road

Hi Huneybees,

On Saturday, we saw 176 models strutting on the streets of Orchard Road at their annual anchor event - Samsung Fashion Steps Out  (FSO) 2015. Being Singapore's biggest runway show for 6th year in the running, this year's show presented a slightly different approach as we celebrate SG50.

This year, Samsung has rejoined the celebratory event as the Official Technology Partner as they launch the latest Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+ in tandem. Previously, we have already sneak previewed the specially designed fashion pieces by Joe Chia at the Samsung Galaxy S6 World Tour 2015 Gala Dinner. But when these unique pieces were presented at FSO 2015 with the models stepping out of the Samsung truck, the whole futuristic feel paired with the new Samsung smartphones was leveled up. 

Special Samsung presentation by Joe Chia with host Junita Simon

Before the fashion show began, we were treated to drinks and canapés at the exclusive Fashion Tea Party set within a garden at ION Orchard. We all felt like little Alice-s in our Wonderland, partying and chatting away, listening to the DJ spin. I even spotted a few pretty celebrities (Paige Chua, Ya Hui, Belinda Lee, Asia's Next Top Model Season 3 contestants - Aimee Bradshaw from Singapore and Melissa Tan from Malaysia) in our midst!

With actresses - Paige Chua, Ya Hui and Belinda Lee

Asia's Next Top Model Season 3 contestants - Aimee Bradshaw from Singapore and Melissa Tan from Malaysia

Designers - Andrew Loh & Kenny Lim from DEPRESSION

The fashion show was hosted by Junita Simon, arriving like a queen with her accompanying hunks, walking alongside her "carriage". Her headband spelling "FAB@50" was definitely a stealer as photographers snapped non-stop.

During the runway show, we got to see the latest Spring/ Summer outfits of international designers - Mary Katranzou, Ashley Isham (London), Moiselle (HongKong), Germain (France), Aimer (China), Paul Nethapol (Thailand), Sean & Sheila (Indonesia) and Fox (Israel).





Fashion showcase by international designers - Mary Katranzou, Ashley Isham, Moiselle, Germain, Aimer, Paul Nethapol, Sean & Sheila, Fox
But the special SG50 segment by the local designers - Max Tan (max.tan), Pauline Ning (PAULINE.NING), Kenny Lim (DEPRESSION), Francis Cheong (Francis Cheong) and Chiang Xiao Jun (Pleatation), was something we all looked forward to as the designers showcased their futuristic collection to forecast the fashion scene of SG Next50 years.

Fashion showcase by local designers

But if you have missed the show, or want to see this beautifully made pieces upclose, you can catch the 50 special looks from 17 April - 24 May 2015 at Paragon Atrium 1.

SG Next50: Fashion Futurism 
Apart from the 50 outfits on display which symbolizes Fashion Reflection, Then and Now, visitors can catch a glimpse of the creative development process and the inspiration behind the collections that pay tribute to Singapore's Fashion and Style. 

My favourite has got to be the Ashley Isham's presentation of his Fall/Winter 2015 collection. It is fresh from the recent London Fashion Week and though some of you might be saying it's not for our weather, I am willing to blast my aircon just to don them on. LOL!

Why? 'Coz of his clever use of bells, chains, fur and LED lights, every outfit is a statement piece ringing in my head. Looking at every detail, you know you are in for a unique piece of clothing that will make you stand out in every way and this collection rocks luxe punk with a different direction from his previous styles!

Gallery of Ashley Isham's Fall/Winter 2015 collection

Of course, the fun just doesn't stop there! FSO 2015 is just an appetizer to 6 weeks of shopping promotions and activities along Orchard Road. If you are an Orchard Roadie like me, who is hanging out here 24/7, you have to take note of these following events...

Photo: https://www.facebook.com/fashionstepsout

Style on the Move with Samsung - 11-12 April, 18-19 April and 25-26 April

Two specially outfitted Style on the Move trucks will make their appearance in front of Ngee Ann City and Mandarin Gallery in the first three weekends of FSO 2015. Hop onto the trucks and get the latest buzz of FSO 2015 via the @Orchard mobile app or FSO 2015 microsite while trying out the new elegant Samsung Galaxy S6 and Galaxy S6 edge phones.

Fashion Sculpture - 10 April - 24 May 2015

Located in front of Ngee Ann City, the 3m by 1.2m installation gives visitors the opportunity to direct their own cover photo shoot. By using their smartphones or the Samsung Galaxy S6 4G+ available for the first 3 weekends at the Fashion Sculpture, visitors can capture their best looks and upload to Instagram with the hashtag #fashionstepsout. Be the very first #fashionstepsout ‪#‎orchardnexttopmodel‬!

Fashion Splash - 1 - 21 May 2015

The iconic Singapore Merlion becomes a fashionista for FSO 2015. To creatively engage the community, familiar national icon, the Merlion, is recreated in clay figurines and fashionably styled by faculty and students of Raffles Design Institute. Reimagined with a modern, stylish and modernised edge, the figurines will be exhibited at orchardgateway Level 1. This Fashion Splash showcase is composed of 30 figurines (15 of which at 20cm in height; the other 15 at 40cm tall).

"My students and I are thrilled to be a part of Fashion Splash and look forward to dressing the iconic Merlion in celebration of Singapore's Jubilee Year. Dressing figurines is reminiscent of the early days of fashion in France, when fashion dolls were used to convey looks and showcase designs. People can expect a modern and uniquely Singaporean twist to this old method of designing fashion and we are really excited to share our designs with the public." --- Giuseppe (Joe) Spinelli, Principal of Raffles Design Institute

Shopping with MasterCard - 10 April - 24 May 2015

Shoppers who charge a minimum of $300 to their MasterCard at any of the participating malls* on Orchard Road will be eligible to redeem a $30 shopping voucher (terms and conditions apply). Regardless of payment mode, all shoppers also stand a chance to win 20 sets of the brand new Samsung Galaxy S6 phones and shopping vouchers in the Shop, Dine & Win Draw with every $50 spent at any outlet in the participating malls. MasterCard cardholders TRIPLE their chances of winning for every $50 charged to their MasterCard credit or debit card in a single receipt.

Participating malls:
1. 313@somerset
2. Forum The Shopping Mall
3. Mandarin Gallery
4. Ngee Ann City/Takashimaya Shopping Centre
5. Orchard Central
6. orchardgateway
7. Paragon
8. TANGS Orchard
9. The Centrepoint
10. Wisma Atria

For more information, please visit www.orchardroad.org/fso and www.facebook.com/fashionstepsout. 

Have fun shopping and share your loots! :)

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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Samsung Galaxy S6 & Galaxy S6 edge Launched With A Special Gala Dinner Event

Hi Huneybees,

Last week, I was at the unveiling of Samsung Galaxy S6 and Galaxy S6 edge. It was a grand event night celebrating fashion and technology with some of the Asia's renowned celebrities appearing on the red carpet signaling the start of the Samsung Galaxy S6 World Tour 2015.

At the Gala Dinner evening, we were treated to a fashion show choreographed by Mr. Jeffrey Tay (fashion consultant and stylist to international celebrities), featuring pieces designed by Max Tan and Joe Chia. 

These intricately designed pieces were inspired by the stunning beauty and sophistication of the specially designed Samsung Galaxy S6 and Galaxy S6 edge. Different structures and shapes were applied to reflect the bold design of the 2 smartphones. 

Not only being constructed  like the Galaxy S6, the flowy silhouettes also corresponds with the curved sides of the Galaxy S6 edge, whilst integrating metallic colours in reminiscent of the multi-coloured hues of the phones. I love how the phones do a peek-a-boo on the male models' tops tucked safely in the transparent pouch, giving the outfits a sense of futuristic style.

The show featured 20 beautiful pieces and the climax was the appearance of Fann Wong, dressed in a sleek, white pantsuit, accented by metallic stud belt and golden Louboutins. She looked so sharp and with that pulled back ponytail, she was definitely showing off her after birth glow ~

International artiste Fann Wong posing with the latest Galaxy S6 edge 4G+ at the Samsung Galaxy S6 World Tour event

Following the runway show, Max shared the creative process behind his stunning pieces of work. Taking cue from the Galaxy S6 and Galaxy S6 edge, he was inspired by the authentic premium materials, as well as the gorgeous and distinctive colour palette of the smartphones.

Partnering fashion with technology to bring the spirit of the Galaxy S6 and Galaxy S6 edge to life at the Galaxy S6 World Tour is in fact an extension of the brand’s collaboration with Orchard Road Business Association to present the Samsung Fashion Steps Out @ Orchard 2015.

This Orchard Road’s anchor event aims to present six spectacular weeks of fashion fiesta for visitors as it heralds the Spring / Summer fashion season with runway shows, distinctive exhibitions, and exclusive shopping promotions. More updates to follow as the date draws nearer, you can also get more information here --- http://www.orchardroad.org/fso/.

Back to the launch, we were introduced to the Galaxy S6 and Galaxy S6 edge, with a special surprise unveiling right in front of us. Throughout the night, I got to use the phones, snapping pictures and trying out their new features.

The Galaxy S6 and Galaxy S6 edge were designed to address the unique needs of fashion-forward consumers, featuring timeless design that uses superior glass crafting technology and stringent quality control. 

The devices come in a range of colours with depth that create a jewel-like, norther lights effect. Together with the sleek metal frame and reflective glass finish, it is as though you are holding a smart gem in your hands!

Mr Yong Sung Jeon, President and CEO, Samsung Southeast Asia & Oceania, giving the opening address at the Galaxy S6 World Tour event

My favourite has definitely got to be the camera function. With a simply double press of the home button, you can activate the camera immediately and combined with a fast shutter speed, you will never be missing a precious moment!

That night, we were also treated to a performance by Vietnam’s most popular artistes -  Phuong Vy. She delivered an electrifying performance reflecting the vibrancy of the Galaxy S6 World Tour, bringing energy to the stage and ending the night on a high note.

And if you are interested to get you very own Samsung Galaxy S6 or Galaxy S6 edge, you can start to register your interest here:

Singtel: http://info.singtel.com/personal/phones-plans/mobile/android/s6ands6edge

m1: https://www.m1.com.sg/s6ands6edge

StarHub: http://www.starhub.com/content/microsite/galaxys6.html

And also be sure to check out the accessories to go with your phones ~~~

Stay tuned to my review of the Samsung Galaxy S6 and Galaxy S6 edge. =)

Thank you Samsung for the special evening! 

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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