Samsung Fashion Steps Out 2013 Is Coming This 4th May

Hi Huneybees,

Samsung Fashion Steps Out 2013 is back for its 4th installment and this time, it's presented by Orchard Road Business Association (ORBA) and Samsung is the Presenting Sponsor. Happening on 4th May 2013, FSO 2013 will be putting the spotlight on the chic and en vogue with an exciting line-up of fashion shows, pop-up stores and exclusive MasterCard® shopping promotions.

For the first time in FSO’s history, Samsung is the Presenting Sponsor and will headline 2013’s biggest fashion event of the year with the much-anticipated launch of the Samsung GALAXY S 4 LTE.

FSO is an annual highlight organised by Orchard Road Business Association (ORBA) and aimed at bringing fashion to the man on the street. This year, ORBA is pleased to have Samsung on board as the Presenting Sponsor of this iconic fashion extravaganza – Samsung Fashion Steps Out 2013 – on the Great Street.

This year, the precinct is clothed in floral finery as it literally puts on colours from the Spring / Summer 2013 runway palette. Selected trees on both sides of the shopping boulevard are dressed in vivid hues and effervescent prints – all created with the help of Samsung Note 10.1 LTE by budding designers from Raffles Design Institute (RDI).

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The prints were all inspired by flowers and nature. Truly brightening for the trees along Orchard Road.

On 28th March, I was treated to a preview of what to expect for FSO 2013 and all I can say is I can't wait and seriously, colours are a must if you are attending this big yearly event.

We had a live demonstration of the FSO 2013 t-shirt customization by local designer Ash Lee. We kinda had a lesson in DIY T-shirt conversion, so that we could customise the T-shirts that we were given and wear them on 4th May.

We were then ushered outside to the foyer for some light refreshments alongside the live band's performance and not before long, the models strut down Orchard Road from Ngee Ann City, across the road. They were all decked in the FSO 2013 T-shirts that were fully customized and gave inspiration to us....

Afterwhich, it was time for some fashion show whilst we enjoyed our Magnum Ice Creams...

There were 2 fashion shows featuring the latest Spring Summer looks by Etro and Pois' presentation of Mary Katrantzou and Manish Arora. Some pieces were very eye catching and I heard so many ladie ssaying that they will wear them!

Etro

Pois'

Orchard Fashion Runway (4 May)

The highlight of Samsung FSO 2013, the Orchard Fashion Runway will transform the street into a glamorous fashion runway, showcasing the latest Spring / Summer offerings of local and international brands and the highly anticipated new Samsung GALAXY S 4 LTE.

Orchard Road, stretching from Scotts / Paterson junction to Bideford junction, will be closed to traffic on this one day, where about 150 models will take to the streets in the couture of the season from Fausto Puglisi, Victoria Beckham,  Coach, J.Press, Marks & Spencer, Robinsons, Adolfo Dominguez and Maria Grachvogel, styled by Official Make-up Shiseido and Official Hair Shiseido Professional. During this period, Orchard Road malls will still be open for business and will remain accessible to traffic via Paterson Road, Orchard Link and Bideford Road.

Members of the public are welcome to attend this once-a-year fashion extravaganza in alfresco style at 8:30pm.

Launch of Orchard Road mobile app

In conjunction with FSO 2013, the first-ever Orchard Road mobile app “@Orchard” will be launched and made available for download from 28 Mar onwards. Free for both Andriod and iOS users, this app will help shoppers navigate around the street and provide a listing of Orchard Road stores, the latest promotions and newest events. In line with the season, the app will also feature exclusive video interviews with international and local brands on their trendiest Spring / Summer 2013 collection. Progressively, users will also find up-to-date information on the availability of carpark lots, as well as traffic conditions on Orchard Road.

Fashion Steps Out 2013 on Clozette (8 Apr – 10 May)

Clozette has been appointed the Official Fashion Social Network for FSO 2013 and will be hosting a series of social engagement activities throughout the festival. Look forward to live coverage of key events, an Instagram photo contest and a fun-filled fashion memory game with $6,000 worth of shopping vouchers to be won. All these are happening at www.clozette.co/fashionstepsout

Here's more details on the Fringe Events and Activities happening along Orchard Road for the weeks to come...

Fashion Pops (12 – 21 April) @ Mandarin Gallery

Whoever says fashion is merely a reflection of what comes off the runways during fashion week should definitely pay the Fashion Pops a visit. Featuring vibrant booths carrying exclusive buys for the season and a celebrity cover exhibit by Harper’s BAZAAR, Fashion Pops will offer an endless array of fun and excitement any shopaholic would be delighted to get lost in.

For more information, please visit www.orchardroad.org/fso or www.facebook.com/fashionstepsout.

Instagram - #fashionstepsout

More photos from the media preview could be viewed at my album here.

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WORLD RUNWAY - Round 1

Hi Huneybees,

I've always dreamed to be sitting on the front seat of a fashion walk, watching models strutting their stuffs up close and personal! And finally this day, I got the chance to do that! I went to the Singapore Indoor Stadium to attend the World Runway Premiere.

The event is organised by the wonderful people behind Tokyo Girls Collection and Asia Girls Explosion. They made their first premiere here in Singapore with rising fashion stars from 8 different countries - Brazil, France, Italy, Japan, Singapore, UK and USA; for the first-ever global fashion faceoff! It's almost like watching Project Runway live!!!

ABOUT TOKYO GIRLS COLLECTION

Tokyo Girls Collection (TGC) show is the biggest bi-annual fashion festival in Japan. Launched in August 2005, this event combines the country’s top fashion brands with popular music acts. The TGC show has established itself as the epicenter of Japan's "kawaii," or cute culture, a culture that has gained a global following in recent years.

While models strut their cutesy, fashion-forward looks down the runway, organisers are careful to pick out pieces that are practical and affordable to the audience. Unlike most fashion shows where big brands unveil high-priced looks on the runway months before they reach retailers, outfits featured at the TGC show can be purchased immediately, for an affordable price.

Touted as a “fashion festival for Japanese real clothes”, the 11th TGC 2010 last September saw a total of 30,200 attendees.

Check out the passes....

Amazing crowd.

Beautiful stage!

Of course I muse take a pic myself! If only I could get on the runway. LOL!

Laser beams were shone.

And out came Ren Kido, singing and performing a number....

Before the challenge began, we were treated to a galore presented by our very own Singapore designer/stylist, Jen Su. And amongst the models, we spotted Nat Ho and Dawn Yeoh too!

UTT was the host for the night and he introduced the teams....

Top:
From Left: Brazil, Japan, Italy, France
Bottom:
From Left: Russia, USA,UK, Singapore

Round 1 was for the Street Chic Style. The contestants are to score Singapore's more fashionable streets with a budget of S$500 (per look), to create 10 runways looks each. 

Each participating country will form a team of three - fashion director, make-up artist and hair stylist. And their final runway looks will be modeled by 40 models appointed by the World Runway Committee.

First team to present was France. Their line was chic and the models did their catwalk very cheekily. I love their energy and it was a great to have them to do the opening....

AMINA ABDALA, Stylist | Leader of Team France 

KARINE FERON, Hair Designer 

VIRGINIE FERON, Make-Up Designer

The next team really caught my attention. There was so much print, accessories and details going on. Every part of the models' clothing was a look-out-for! Let's welcome Italy!

MORENA, Stylist | Leader of Team Italy

EUGENE DAVIS, Hair Stylist

DAIKINI, Make-up Artist

Inspired yet? More to come by USA. They were just as daring, just as colourful and the heels the models were in, was something I always admired. They strutted their stuff as though walking on pumps and the audience applauded for them.....

Team USA

DAMON ALFONSO, Hair Stylist

EMI KOIZUMI, Make-up Artist

 

Ready for the next team? Japan! I was kinda eager to see Japan's collection. Would it be Harajuku inspired and I bet it was be colourful and full of their famous layering fashion....

TAKAFUMI KAWASAKI, Stylist | Leader of Team Japan

YUKA WASHIZU, Make-up Artist

CHINATSU NOBE, Hair Stylist

Love their elements of Japanese inspired fabric, fans and red umbrella.

This pair of heels reminds me super lots of Lady Gaga.

Next up, was the UK team. They stood out from the rest and I'm in love with their collection! Lots of people were saying that their clothes were not practical, but their efforts was very clear, they managed to turn a normal piece of clothing into something high fashion. I'm simply in love love love love with the details!

SIMON SETTER, Hair Stylist | Leader of Team UK

MIKE ADLER, Stylist

BEGOÑA ALEGRIA, Make-up Artist

 

Nice right? UK was impressive but what about Russia? I find them very bold and skintight, nude was their theme. Some might have look at the collection from the "wrong" perspective, but  found it very intriguing. Everyone was about clothes, but what about what's underneath? This is one daring collection...

ALEXEY PANTYKIN, Stylist | Leader of Team Russia

AKI MATSUHASHI, Make-up Artist

GORDEEV VYACHESLAV, Hair Stylist

I love they went earthly, incorporating flowers in their makeup and a bag for hat? Ingenious!

The next team is Brazil, and I'm so sorry, my cam was on low batt, I could only use what I managed to take and the rest I got from the Organizer. Note to self: Buy a camera spare batt soon!

MARCIA AMARAL, Stylist | Leader of Team Brazil

FLAVIA GOMIDE, Hair Stylist

CIDA NOGIUERA, Stylist | Make-up Artist

Loving those heels!

 And last but not least, TEAM SINGAPORE! *Cheer* Singapore's collection was loud, fun, rocker chic and absolutely something for our weather here!

JEN SU, Stylist | Leader of Team Singapore

DERRICK FUN, Assistant Stylist

ANTONIO CHENG, Hair & Make-up Artist

 

Then, it was time for the judges to deliberate and choose 4 winning teams to enter into Round 2 of the competition. Let me introduce a little about the judges....

WORLD RUNWAY is produced by Jake F.R, Founder and Director of the Tokyo Girls Collection and Asia Girls Explosion. Known as the "King of Runway” and an iconic figure in the Japanese fashion scene, Jake has directed over 200 fashion shows and events and co-produced with internationally-known artist, Takashi Murakami. Jake also sits on the judging panel alongside Tina Tan-Leo, President and Founder of alldressedup, The Link Group and ETRO, and Brian William Frost, Lecturer, Fashion Design Department, Raffles Design Institute.

Can you guess who are the selected 4 teams?  Stay tuned to Part 2.

For more information about World Runway, visit http://www.worldrunway.org/

Disclaimer: Photos are all copyright of Christina Chung. Photos with the watermark are all given by the Organizer.

Muahz,
Christina aka Huney

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