If you've ever wanted an excuse to jump into a giant pool of sprinkles without anyone judging you, this might be it.
From 8 to 21 June 2026, Museum of Ice Cream Singapore is taking over Cineleisure with Summer Escape, a two-week pop-up packed with pink sprinkles, squishies, photo opportunities and sweet rewards.
Located at Basement 1 of Cineleisure, the space will be transformed into a vibrant summer playground where visitors can experience a little taste of MOIC's signature whimsical world right in the heart of Orchard Road. The massive 15-square-metre Sprinkle Pool promises to be one of the most Instagrammable spots around.
Dive Into A Sprinkle Pool And Hunt For Squishies
At the centre of the experience is MOIC's iconic pink Sprinkle Pool, where shoppers can take part in the "Find the Squishy" Challenge.
With a minimum spend of $20 in a single same-day receipt from any Cineleisure retailer, you can redeem one complimentary entry and spend 15 minutes searching through the sprinkles for hidden squishies.
Hidden among the sprinkles are special squishies that can unlock prizes such as Museum of Ice Cream memberships and sweet treats from Geláre. As if diving into a giant pool of sprinkles wasn't fun enough, the chance of discovering a winning squishy adds an extra layer of excitement. Who knows, your first visit to MOIC might just start with a lucky find!
Paint Your Own Dessert Squishy
If you're the crafty type (or simply love cute collectibles), there will also be Squishy Painting Workshops conducted by MOIC's hosts. For $15 per person, participants can customise their own dessert-inspired squishy keepsake (Ice cream, shake or donut), during a 30-minute hands-on session and bring home a personalised souvenir from the event.
Do you think I did a good job?
Plenty Of Photo Opportunities Too
Even if you're not planning to jump into the sprinkles, Summer Escape looks designed for photos. There's loads of colourful summer-themed installations, playful props and a vibrant photowall that practically begs to be featured on your Instagram feed.
Visitors who share their favourite event photos on Instagram can also stand a chance to win a $10 Cathay Malls e-voucher. Simply upload your photo before 11.59pm on 21 June 2026, follow and tag @cathaymalls and @museumoficecreamsg, and make sure your profile is set to public. Ten winning entries will be selected and notified by 23 June 2026!
Sweet Deals For MOIC Fans
As part of the collaboration, shoppers can also enjoy 20% off Museum of Ice Cream tickets, available for purchase on-site during the event.
Whether you're a longtime fan of Museum of Ice Cream or simply looking for a colourful family-friendly activity during the June holidays, Summer Escape looks like a fun little detour while you're in town.
And let's be honest — who can resist the chance to dive headfirst into a giant pool of sprinkles?
For more information and ticket purchases, visit tickets.museumoficecream.sg, or follow @museumoficecreamsg and #moicsg on Facebook, Instagram, and TikTok for the latest updates. Keep a keen eye on MOIC’s newsletter for exclusive promotions and exciting updates! To sign up for the MOIC newsletter, please visit museumoficecream.com/getthelatestscoop.
Museum of Ice Cream is located at 100 Loewen Road, Dempsey, Singapore 248837.
