Call, Kiss & Hug Your Family NOW!

Hi Huneybees,

I am currently writing this blog post with a heavy heart. I may disappear from blogging for a few days as my brother was one of the missing Singaporeans on board the tugboat that has sunk in China's Yangtze River. We have yet to hear of any news about him and I am flying over this evening with my family.

Please help keep praying for every member of the crew's safety and my brother will be safe and sound in our arms very soon. Go give your family a call, a hug and a kiss and thank them for being safe. I am dying to do just that to my brother.

Please keep safe and I will try to be back soon.

And if you are from any PR or marketing company, please bear with me as I might take awhile to respond back.

If anyone has any more news, please email me at prevaricator_84@hotmail.com.

Thank you!

Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram  for the latest updates!

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My Grandfather Road - Clever Guerilla Marketing Stunt?

Hi Huneybees,

Today there was this news that caught my attention. Read the article below taken from www.ChannelNewsAsia.com .

"My Grandfather Road" markings identified as vandal, woman arrestedBy Julia Ng | Posted: 04 June 2012 2150 hrs 

SINGAPORE: Police arrested a 25-year-old woman who is believed to have painted "MY GRANDFATHER ROAD" on several roads in Singapore. 

Between 17 and 21 May, the Land Transport Authority (LTA) found the words "MY GRANDFATHER ROAD" being painted on some roads along Robinson Road and Maxwell Road and reported the matter to the Police. 

LTA also reported that circular stickers printed with captions were pasted on a pavement around Lau Pa Sat and on a road traffic sign along Robinson Road. 
Officers from Central Police Division, with the support from Police Intelligence Department, investigated the matter and arrested the woman suspect at her home in eastern Singapore on Sunday. 

The officers also found several paint-stained stencils and several pieces of stickers printed with captions.

These items were seized for investigation. Police are investigating and are working with LTA on earlier reports of round stickers found affixed on other pedestrian crossings at various places.

A person who is convicted of vandalism shall be punished with a fine of up to S$2,000, or jail up to three years and caning. 

Police said they take a serious view of such irresponsible actions and warned that offenders will be dealt with severely.
- CNA/ck

Being a media student, I thought this was a clever guerilla marketing idea. I'm not pointing who's wrong, who's right, but this is definitely a clever marketing idea! I still remembered last year I participated in this contest by TRIWA to paste their "Adding Colours" stickers all over town (Don't worry, it was temporary stickers and I easily removed after photo taking). Not only did that get attention, it also helped sell their brand!

Another recent adding colour campaign by TRIWA in Poland. Don't the roads look so much better, happier to drive in?

I'm not telling you guys to start doing this, going round vandalizing. Do this legally lah, go ask the government can or not first, or even use products that can be washed off by rain, easily removed, etc? Come on, this stunt has attracted how many people to take notice of it? It's already been crazily spreading on Facebook. I I love Guerilla Marketing!

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The Mind Heist (The Ultimate Social Media Experiment)

Hi Huneybees,

I'm seated now in Sinema at Old School, situated on Mt. Sophia. Magicbabe Ning and JC Sum will be performing record breaking Mind Reading - The Mind Heist - in front of a massive audience.

There will be LIVE streaming via www.jcsum.com, alongside media coverage from various channels, such as Channel News Asia, OMY.sg.

Mr Ong from Singapore Book of Records together with Mr John Teo & Kenneth of International Brotherhood of Magicians Singapore Ring 115 are invited to the event to officiate the record of this event too.

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