Huney'Z World: Atome

Hi Huneybees,

Atome has launch its first ever Look-a-zine - a hybrid lookbook-cum-magazine, featuring everyday fashionistas alongside styled, professional models decked in outfits from their retail brand partners such as Charles & Keith and ALDO.

Themed “Own Your Expression”, the Look-a-zine is a 26-page fashion storytelling book that showcases how Asia’s Gen Z and millennials express themselves through their unique sense of style and fashion, challenging conventional fashion and beauty norms. The Look-a-zine is an extension of Atome’s Own Your Expression campaign (that launched back in June at the Atome Pop-Up event) and also serves as a mini-lookbook of the latest fashion trends across Asia, curated mostly from a 2-week regional social media challenge on Instagram and TikTok.

The Look-a-zine’s main themes are:

Maximalism- One may define maximalism as audacious, extravagant, and exaggerated - but there is more than meets the eye with this fashion trend — literally and figuratively.
Fashion Means Business - Think fashion is all play and no work? It's time to embrace sharp and business-ready sartorial splendour!
We Own The Night - With the help of fashion-forward nighttime looks, you'll make a bold statement every time you step into the room!
Be Kind, Unwind - Gone are the days of covering up your body's flaws and imperfections. Be kind to yourself, and wear whatever you wish!
Street Smart - No matter the direction you choose to go, let your fashion do the talking with bold looks that are sure to stop traffic.
Love Yourself - Love your style, and love yourself! All you need is an unwavering sense of confidence and boldness that will turn heads for all the right reasons.
Walk On The Wild Side - Dare to wear eccentric, eclectic, and experimental looks - but forget the labels, and just have fun expressing yourself with an arsenal of fashion options!
Time After Time - Fashion trends come and go, but style is eternal. It's time to embrace styles, reinvented in ways you won't be able to resist!

You can view the Look-a-zine above and I can't wait to see all your fashion looks! 😁

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Hi Huneybees,

Have you been eyeing that bag for a while? Or have been wanting to revamp your house but don't want to break your wallet all at once? Have you checked out Atome? It is Asia’s leading buy now pay later service, partnering with online and offline retailers, offering choice, convenience, and flexibility in how consumers shop and pay.

Last weekend, they held a fashion show, themed “Own Your Expression”. 80 looks were shown on both physical and virtual runway from Atome’s 42 fashion and beauty merchant partners, across 7 markets from names like ZALORA, ALDO, SHEIN, Lacoste, Ted Baker, and Lookfantastic, in the various themes of Maximalism, Y2K and Street Urban.

Atome's ambassador - Kpop group ASTRO made a "special" appearance on the runway. And also winners from Singapore, Malaysia, and Indonesia of the “Own Your Expression” social challenge also strut the runway alongside the likes of professional models and influencers. While watching the show, viewers could also shop the looks online at their favourite brands.

The Atome "Own Your Expression" Pop-Up is held at Suntec City West Atrium from 25 Jun - 3 Jul. There are tons of deals to pick up, such as Mystery Gifts, special days 10% Cashback, TANGS vouchers to be won as you Spin The Wheel, etc.

So, go ahead and give Atome a try. I've already made a few purchases and it feels good to be able to get the things that I want, whilst managing my spending... Happy Shopping! 😛

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Draw Fashion Inspirations With Atome's New Look-A-ZIne

[Updated] Get Special Deals At Atome "Own Your Expression" Pop-Up