Huney'Z World: @theordinary

Hi Huneybees,

With the heat and humidity ramping up in Singapore, daily sun protection isn’t just a recommendation, it’s a must. Whether you’re commuting, brunching, or just stepping out for kopi, UV rays are constantly at play. That’s why The Ordinary’s latest launch couldn’t come at a better time.

Introducing the UV Filters SPF 45 Serum - the lightweight, non-greasy, white cast-free sunscreen that’s made for our tropical climate. It’s the perfect daily essential to protect your skin from sun damage, premature aging, and pigmentation, without messing up your makeup or skincare routine.

And here's a thought: with Mother’s Day just around the corner, why not gift your mum something practical and pampering? This SPF serum is a skin-loving gift that says, “I want you to glow and be protected.”

Why You Need SPF in Singapore – Daily

Let’s face it - Singapore’s sun doesn’t take a break. UV rays are ever-present, even on cloudy days. That’s why consistent, high-SPF sun protection is key to preventing early signs of aging, dark spots, and even long-term skin damage.

The Ordinary UV Filters SPF 45 Serum is specially formulated to provide broad-spectrum SPF 45 protection against both UVA (aging) and UVB (burning) rays. It absorbs easily, layers well under makeup, and leaves your skin feeling fresh and not sticky.

What Makes This SPF Different?

Gone are the days of thick, chalky sunscreens. The Ordinary listened to user feedback and created a sunscreen that people actually want to use every day. They moved away from their old mineral formula and developed a sleek, serum-textured SPF using FDA-approved chemical filters that is designed to be gentle, effective, and invisible on the skin.

Perfect for sensitive skin and all skin tones, this formula hydrates as it protects, supporting the skin’s natural moisture barrier. Bonus: it gives your skin a healthy glow with or without makeup.

SPF 45 vs SPF 50 – Does It Matter?

Absolutely not by much. SPF 45 blocks about 98% of UVB rays, while SPF 50 blocks about 98.2%; a mere 0.2% difference. What truly matters is how consistently you apply it. This easy-to-wear serum makes that daily habit feel effortless.

Gift Glow & Protection This Mother's Day

Looking for a thoughtful and practical Mother’s Day gift? The Ordinary’s UV Filters SPF 45 Serum is a great pick. It’s skincare that shows you care, and it fits seamlessly into any routine. Give mum the glow-up she deserves and protect her beautiful skin while you’re at it.

Where to Buy in Singapore

🛒 Available now at theordinary.com/en-sg
🛍️ In stores & online at Sephora Singapore from 29 May

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Hi Huneybees,

Breaking Barriers in Skincare: Introducing The Ordinary’s GF 15% Solution

What is the value of a scientific breakthrough if it isn’t accessible to everyone?

While advancements in skincare science are rapidly evolving, accessibility often lags behind. Despite efforts to democratize skincare, certain transformative technologies remain out of reach for many. However, The Ordinary remains committed to accessibility across all levels of innovation, from staple skincare ingredients to cutting-edge formulations. The brand's mission is simple: quality skincare should be available to everyone.

In a groundbreaking move, The Ordinary has unveiled GF 15% Solution, a transformative age-support serum powered by a high concentration of three next-generation growth factors (GF). This multi-benefit serum is designed to visibly renew the skin by improving firmness, lifting, and smoothing texture.

Understanding Growth Factors and Their Benefits

As we age, our skin faces cumulative damage from environmental stressors such as UV rays and pollution, which deplete essential antioxidant molecules and weaken natural repair mechanisms. Over time, key skin components like collagen, elastin, and growth factors diminish, leading to signs of aging such as fine lines, wrinkles, dullness, and loss of firmness.

Growth factors are naturally occurring signaling molecules that aid the skin’s repair processes. They play a vital role in:

Supporting natural collagen, elastin, and hyaluronic acid production.
Enhancing skin cell turnover.
Protecting the skin from external irritants.

For the first time, The Ordinary has introduced biomimetic growth factors - nature-identical peptides that mimic the body’s natural processes - into its formulations. Previously limited by high costs, these ingredients are now accessible through GF 15% Solution, staying true to The Ordinary’s mission to break the “price-to-quality” barrier.

What Makes GF 15% Solution Unique?

Priced at $30.00, GF 15% Solution employs a powerful triple-ingredient formula featuring three plant-based growth factors: EGF, IGF, and TGF, each delivering complementary benefits to target short-, mid-, and long-term aging concerns.

How It Works:

EGF Complex:
- Supports natural elastin and skin renewal processes.
- Targets wrinkles while promoting elasticity and firmness.
IGF Complex:
- Aids in regenerating skin’s appearance by improving density.
- Helps minimize visible wrinkles.
TGF Complex:
- Strengthens natural collagen for improved skin integrity.
- Reduces visible lines, smooths texture, and enhances firmness.

Key Benefits

GF 15% Solution delivers remarkable age-support benefits, including:

Renewing the appearance of aging skin.
Reducing fine lines and wrinkles.
Firming and lifting the face and neck.
Smoothing rough skin texture.

Ideal for those beginning their age-support journey, this serum harnesses the power of advanced ingredients without compromising accessibility.

How to Use GF 15% Solution

Apply morning and evening.
Avoid combining with exfoliating acids or direct vitamin C products within the same regimen to maintain the efficacy of the peptides.

The Ordinary’s GF 15% Solution redefines the landscape of accessible skincare innovation, combining transformative ingredients with an affordable price point. Whether you’re looking to start or enhance your age-support routine, this new serum promises to deliver visible results. Discover the future of skincare with The Ordinary’s GF 15% Solution, now available at:

SEPHORA (https://www.sephora.sg/brands/the-ordinary)
ZALORA (https://www.zalora.sg/c/the-ordinary/b-7278)
WEBSITE (https://theordinary.com/en-sg)

Additional information about The Ordinary may be found at:

Instagram: @THEORDINARY
Tiktok: @THEORDINARY
Facebook: /THEORDINARY