When it comes to blending Eastern heritage with contemporary streetwear, CLOT has always been one of those brands that catches my attention. Founded by Edison Chen, the label has a way of turning traditional Chinese influences into something fresh, bold and effortlessly cool.
So, imagine my excitement when I heard that CLOT is teaming up with French beer brand 1664 once again and this time bringing their collaboration to Singapore too!
Following their debut collaboration in Hong Kong last year, the two brands are taking their East-meets-French story across Asia with a new festive campaign, "Make Celebrations Extraordinary", running from November 2026 to February 2027. And yes, there are limited-edition designs and exclusive merchandise to look forward to!
A Familiar CLOT Pattern With a Festive Twist
One thing I've always loved about CLOT is how the brand incorporates traditional Chinese elements into modern fashion without making them feel old-fashioned and for this collaboration, CLOT's signature Silk Royale pattern takes centre stage.
Inspired by the elegance of Chinese silk and intricate jacquard designs, CLOT's signature pattern gets a vibrant festive makeover with bold blues, reds and yellows, neon-inspired outlines and playful firework details.
Paired with 1664's iconic blue-and-white aesthetic and French cocarde emblem, the result is a striking blend of Eastern artistry and French flair. It's a stylish touch that brings extra festive cheer to any 1664 celebration. And with designs this eye-catching, I wouldn't be surprised if CLOT fans start keeping these limited-edition cans as collectibles long after the party ends!
Beyond the Beer: CLOT Merchandise!
Of course, what really caught my attention is that this collaboration doesn't stop at the beer cans!
There's also an exclusive apparel collection curated by CLOT, featuring T-shirts, socks and caps decked out in the collaboration's colourful East-meets-French motifs. And as a CLOT fan, how could I possibly let a fashion collaboration like this slip past my radar?
After all, the fun of a collaboration doesn't have to end with the celebration. It's even better when there's something you can wear, collect and incorporate into your everyday style, bringing a little piece of that creativity home with you!
Where to Find 1664 x CLOT in Singapore?
The 1664 x CLOT festive collaboration will roll out across Singapore, Chinese Mainland, Malaysia and Vietnam from November 2026 to February 2027.
Look out for the limited-edition products at selected supermarkets, bars, restaurants and online retailers.
There will also be special activations and market-exclusive premiums rolling out throughout the festive season, although details of what's coming to Singapore have yet to be revealed.
But you know me, Huneybees! I'll definitely be keeping my eyes peeled and sharing more updates as soon as I get the scoop. In the meantime, stay tuned to 1664's official website for the latest announcements!
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